In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences.

Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture.

One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations.

Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments.

Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose.

Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events.

Want to connect with Michael?

Book Your Discovery Call - Website: http://personalbrand.com/

LinkedIn*: https://linkedin.com/in/michaelrhunter

Facebook*: https://facebook.com/michaelrhunter

Instagram*: https://instagram.com/michaelrhunter

*Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.

In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this episode is your playbook.

Sebastian shares how his own business transformed the moment he stopped "hunting" for clients and instead built a system where aligned referrals flowed to him naturally. He developed what he calls a “referral engine”—a three-part framework that helps event hosts fill their rooms with high-quality attendees who are excited, engaged, and primed to take action.

The first piece? Mission. Sebastian emphasizes the importance of crafting a one-liner mission statement that clearly communicates what you stand for. This mission isn’t buried on a website’s About page—it’s front and center, infused into every conversation and collaboration. When your mission is clear and visible, people naturally want to refer others who align with your message.

Next is Funnel. But not the kind you're thinking of. Instead of pushing people to a generic sales page, Sebastian suggests designing lightweight, curated experience-first funnels. Think mini mastermind nights, invite-only Zoom calls with breakout rooms, or exclusive preview events. These experiences allow prospects to get a feel for your event before they ever buy—and that trust-building step massively increases conversions.

Finally, we talk Scale. Rather than relying on one-off joint ventures, Sebastian recommends building long-term, values-aligned referral squads. These are relationships with businesses that serve the same audience in complementary ways. When trust is high and missions align, these collaborations create an ongoing stream of quality referrals that keep your events thriving.

Sebastian also shares how this referral engine works in action through his Dream Team Network, a curated community of six- and seven-figure coaches. He even extends a special invitation to listeners: apply for a Golden Ticket and experience one of his referral mastermind sessions firsthand by visiting dreamteamnetwork.ai/goldenticket.

If you're ready to stop grinding and start growing—on mission, with alignment, and through community—this is the episode for you.

Want to connect with Sebastian?

Apply for a Golden Ticket to attend as a guest on the Next Dream Team call for 6 & 7 figure coaches: https://dreamteamnetwork.ai/GoldenTicket

LinkedIn: https://www.linkedin.com/in/sebastiancruze/

Facebook: https://www.facebook.com/sebastiancruze15

Instagram: https://www.instagram.com/sebastiancruze/

YouTube: https://www.youtube.com/@SebastianCruze

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation.

While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns.

Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics.

As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships.

Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers.

Want to connect with Aleric?

Free gift: https://adoutreach.com/gift/

Website: https://adoutreach.com/

LinkedIn: https://www.linkedin.com/in/alericheck

YouTube: https://www.youtube.com/@AlericHeckYT

Facebook: https://www.facebook.com/AlericJHeck/

Instagram: https://www.instagram.com/alericheck