In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing content. That kind of impact doesn’t come from a flashy logo—it comes from strategic branding, intentional messaging, and unforgettable experiences.

Michael and I dig deep into how branding functions as a strategic directive, not just an aesthetic or design element. He explains that true branding lives in the minds and words of your audience. It’s the emotional and psychological perception people walk away with after attending your event—and it influences whether they’ll sign up for your next offer, recommend you to others, or come back again. If you’re only focusing on colors, fonts, and logos, you’re missing the bigger picture.

One of the core takeaways from this episode is Michael’s insight that bigger isn’t always better. He challenges the default mindset that more people equals more success. In fact, he’s seen smaller events—25 to 100 highly aligned attendees—outperform thousand-person gatherings in both engagement and revenue. The real key is attracting the right people to your event with clear messaging that aligns with your values and expectations.

Michael also shares a series of tactical strategies to elevate your event experience and build momentum. From curated welcome moments like red carpets and step-and-repeats to leveraging event videographers for real-time content capture, he explains how these small but powerful details create lasting impressions. Events, he emphasizes, should never be a single point of failure. When done right, they become brand assets that generate buzz, testimonials, and future enrollments.

Whether you’re planning your first event or optimizing your next one, Michael’s insights on branding, quality-over-quantity, and experience design offer a refreshing perspective. He also shares a peek into his signature 3-day intensive, the Brand and Business Breakthrough, designed for entrepreneurs in the $500K–$1.5M+ revenue range who are ready to solidify their brand and scale with purpose.

Tune in now for a masterclass in brand-driven event leadership—and walk away with strategies you can apply immediately to create high-profit, high-impact events.

Want to connect with Michael?

Book Your Discovery Call - Website: http://personalbrand.com/

LinkedIn*: https://linkedin.com/in/michaelrhunter

Facebook*: https://facebook.com/michaelrhunter

Instagram*: https://instagram.com/michaelrhunter

*Follow Michael on Instagram or LinkedIn, and send him a DM and he will send you a link to a video training on the fastest path to doubling your event business, and it's not what you'd think.

In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this episode is your playbook.

Sebastian shares how his own business transformed the moment he stopped "hunting" for clients and instead built a system where aligned referrals flowed to him naturally. He developed what he calls a “referral engine”—a three-part framework that helps event hosts fill their rooms with high-quality attendees who are excited, engaged, and primed to take action.

The first piece? Mission. Sebastian emphasizes the importance of crafting a one-liner mission statement that clearly communicates what you stand for. This mission isn’t buried on a website’s About page—it’s front and center, infused into every conversation and collaboration. When your mission is clear and visible, people naturally want to refer others who align with your message.

Next is Funnel. But not the kind you're thinking of. Instead of pushing people to a generic sales page, Sebastian suggests designing lightweight, curated experience-first funnels. Think mini mastermind nights, invite-only Zoom calls with breakout rooms, or exclusive preview events. These experiences allow prospects to get a feel for your event before they ever buy—and that trust-building step massively increases conversions.

Finally, we talk Scale. Rather than relying on one-off joint ventures, Sebastian recommends building long-term, values-aligned referral squads. These are relationships with businesses that serve the same audience in complementary ways. When trust is high and missions align, these collaborations create an ongoing stream of quality referrals that keep your events thriving.

Sebastian also shares how this referral engine works in action through his Dream Team Network, a curated community of six- and seven-figure coaches. He even extends a special invitation to listeners: apply for a Golden Ticket and experience one of his referral mastermind sessions firsthand by visiting dreamteamnetwork.ai/goldenticket.

If you're ready to stop grinding and start growing—on mission, with alignment, and through community—this is the episode for you.

Want to connect with Sebastian?

Apply for a Golden Ticket to attend as a guest on the Next Dream Team call for 6 & 7 figure coaches: https://dreamteamnetwork.ai/GoldenTicket

LinkedIn: https://www.linkedin.com/in/sebastiancruze/

Facebook: https://www.facebook.com/sebastiancruze15

Instagram: https://www.instagram.com/sebastiancruze/

YouTube: https://www.youtube.com/@SebastianCruze

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation.

While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns.

Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics.

As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships.

Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers.

Want to connect with Aleric?

Free gift: https://adoutreach.com/gift/

Website: https://adoutreach.com/

LinkedIn: https://www.linkedin.com/in/alericheck

YouTube: https://www.youtube.com/@AlericHeckYT

Facebook: https://www.facebook.com/AlericJHeck/

Instagram: https://www.instagram.com/alericheck

In this exciting episode of The High Profit Event Show, I sit down with my friend and event production expert, Miroslav Beck. With over 20 years of experience and more than 1,000 events under his belt, Miroslav is the founder of Beck AV and Overnight Success Studios, two companies dedicated to helping coaches, consultants, and educators deliver high-impact, high-conversion events. His specialty? Making sure speakers look and sound professional, while creating event experiences that drive deep audience engagement and real sales results.

Miroslav shares his powerful journey, from delivering pizzas and washing dishes after immigrating from the Czech Republic, to launching his own video production company and discovering the world of live and virtual events. Through real-world lessons and insights, Miroslav reveals how he turned accidental opportunities into a thriving business serving some of the biggest names in the coaching and consulting industry.

Throughout our conversation, we dive deep into three main topics that every event leader needs to hear:

First, Miroslav emphasizes the untapped goldmine most hosts ignore: turning event recordings into revenue-generating assets. He explains how simply recording your event and repurposing that footage can not only recoup your AV investment, but create ongoing streams of income through replays, membership platforms, bonus content, and social media snippets. He shares stories of clients who made tens of thousands of dollars just from properly marketing their event recordings.

Second, we discuss why virtual events are the smartest stepping stone before committing to a big, costly in-person event. Miroslav outlines how virtual events allow you to test your audience, your offer, and your marketing strategies—at a fraction of the cost and with a faster sales cycle. He encourages leaders to think strategically, planning two events at a time: using the first to build momentum for the second.

Finally, Miroslav highlights how investing in professional AV is critical for event monetization and perception. He shares real-world examples of how polished AV elevates trust, creates better audience experiences, and leads to significantly higher conversion rates. Miroslav breaks down why relying on hotel AV teams can be a costly mistake, and why professional, broadcast-quality production is one of the best investments you can make for your event's success.

This episode is packed with value for anyone serious about running profitable, high-impact events. Whether you're planning your first virtual event or scaling to larger in-person experiences, Miroslav's insights will give you the edge you need to create assets, build credibility, and maximize your event revenue.

Want to connect with Miroslav?

Discovery Call: http://chatwithmira.com/

Website: https://www.beckav.com/

LinkedIn: https://www.linkedin.com/in/miroslavbeck/

Facebook: https://www.facebook.com/miroslav.beck/

Instagram: https://www.instagram.com/mira_beck/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Pedro Jerez, the founder of Mad Events Media, for a powerful and tactical conversation on how to build, fill, and scale high-converting events with purpose and precision. Pedro is no stranger to impact—he’s the architect behind the largest paid virtual event in the coaching industry and has helped generate over $100 million in event revenue since 2017. His experience ranges from serving under Tony Robbins to running events that serve tens of thousands of attendees with tight, six-week timelines. This episode goes deep into his step-by-step framework that has transformed how event leaders approach growth, profitability, and purpose.

Pedro begins by sharing his journey from growing up in the Bronx to dropping out of university at 18 to work under Tony Robbins. That early exposure to a multi-nine-figure event machine became his real-world education and the foundation for his current success. From that foundation, Pedro developed what he calls a six-phase framework for filling and scaling events. The conversation dives into each phase—from capturing underpriced attention with content-first strategies, to executing lean, data-driven marketing campaigns, to optimizing for backend revenue and lifetime customer value.

A major highlight of the episode is Pedro’s unique focus on operational discipline and precision. He breaks down the daily workflow his team follows to monitor KPIs like opt-in rate, average order value, and net customer acquisition cost. His approach emphasizes real-time responsiveness and rapid testing—often deploying multiple split tests per day—to create ideal conditions for profitable scaling. Rudy and Pedro also discuss the mindset shift required to treat events as ecosystems rather than one-time experiences, showing how thoughtful event design can open the door to long-term client relationships, new verticals, and even brand acquisitions.

Equally important is Pedro’s emphasis on purpose. He believes that successful event leaders approach their work with generosity, integrity, and intention. Whether it’s embedding impact into your brand message or engaging attendees emotionally from the first touchpoint, Pedro shares how the best events don’t just generate revenue—they create movements.

If you’re ready to take your event strategy to the next level with a proven, scalable system, this episode is a must-listen. Pedro’s insights are tactical, actionable, and rooted in experience at the highest level of the industry. Tune in and learn how to create events that perform, inspire, and endure.

Want to connect with Pedro?

Email: hello@madeventsmedia.com -for free 60 minute presentation

Website: http://madeventsmedia.com/

LinkedIn: https://www.linkedin.com/in/businesswithintegrity

Facebook: https://www.facebook.com/pedro.jay.900/

Instagram: https://www.instagram.com/pedroajerez/

On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Vinnie Fisher, founder of Mentor Academy, serial entrepreneur, bestselling author, and seasoned event leader. With over 50 live events under his belt and a track record of building multiple 7- and 8-figure companies, Vinnie brings a level of clarity and wisdom that every event leader needs to hear. As someone who transitioned from practicing law to full-time entrepreneurship in 2007, Vinnie has since dedicated his life to helping others build businesses that are both profitable and purpose-driven. His most recent venture, Mentor Academy, is designed specifically for second-career professionals—typically around age 45—who have the wisdom and expertise but need the structure and systems to thrive as coaches and mentors.

Throughout this insightful conversation, Rudy and Vinnie dive deep into the three major themes that event leaders must master if they want to succeed in today’s environment. First, they discuss The Power of Precision: Dialing in the “Who” Before the “How.” Vinnie explains that one of the biggest mistakes event hosts make is trying to appeal to everyone. Instead, he encourages leaders to define their exact audience—right down to age, experience level, and goals—and then build every part of their event around serving that specific person. Vinnie shares his own experience refining his messaging to speak directly to 45-year-old professionals looking to transition into coaching, which dramatically increased his event conversions and client retention.

Next, they explore the idea of Curation Over Crowds: Why a Smaller, Qualified Room Wins Every Time. Vinnie makes a compelling case that a curated room filled with the right people creates more organic flow, better engagement, and ultimately stronger long-term relationships. In fact, he suggests that the more you curate, the less rigid your agenda needs to be. Rather than worrying about numbers, the focus should be on alignment—on making sure each seat is filled by someone who truly belongs.

Lastly, the conversation turns to Value Over Hype: Ethical Enrollment That Builds Long-Term Clients. Vinnie shares his evolution from using scarcity-based sales tactics to enrolling clients through genuine value. He emphasizes that enrollment should be about helping people see what’s possible for themselves and making a clear decision—yes or no—with integrity. He shares that getting to “no” is just as valuable as getting to “yes,” and that clarity in value leads to both better conversions and deeper relationships with clients.

If you’re an event leader looking to move beyond surface-level tactics and into high-integrity, high-conversion strategies that actually work, this episode is a must-listen. Vinnie’s direct, heartfelt, and value-packed approach will not only inspire you—it’ll challenge you to uplevel every aspect of how you plan, promote, and lead your events.

Want to connect with Vinnie?

Gifts: https://beyondyourshadow.com/gifts/

Website: https://vinniefisher.com/

LinkedIn: https://www.linkedin.com/in/vinniefisher/

Facebook: https://www.facebook.com/profile.php?id=61570649563687

Instagram: https://www.instagram.com/vinniefisher/

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Curtis Nalley, founder of Lending America LLC, to dive into one of the most overlooked yet powerful strategies for boosting event impact and conversions—understanding the financial well-being of your attendees. Curtis brings nearly two decades of experience in the coaching and event industry, with a resume that includes collaborations with Tony Robbins, Robert Kiyosaki, and Grant Cardone. His companies have helped fund over $1 billion at 0% interest for event participants looking to invest in coaching, masterminds, and education programs.

What sets Curtis apart isn’t just the numbers—it’s his heart for service. This episode is a masterclass for event leaders who want to shift from high-pressure selling to high-integrity enrollment. Curtis explains how getting a financial snapshot of your attendees, through tools like soft credit pulls and third-party releases, allows you to serve your audience more effectively. By understanding where your attendees are financially, you can offer support that’s relevant, realistic, and genuinely transformative—while also increasing your own event ROI.

Curtis also breaks down how zero-percent financing, when paired with ethical credit education, can help remove barriers that keep people from saying yes to life-changing opportunities. He explains the benefits of credit cards when used strategically—from chargeback protection to teaser rates—and highlights how these tools can be used responsibly to purchase assets and make informed decisions. This isn’t about pushing financing. It’s about empowering people to invest in themselves with confidence.

A powerful thread throughout the conversation is Curtis’s belief in “mission over commission.” He shares his personal journey from being a high-performing sales closer focused on the win, to becoming someone deeply committed to doing right by the people in the room. This shift, he says, not only led to better outcomes for his clients but also created more alignment, trust, and long-term success in his business. The episode wraps with an inspiring reminder: when event leaders take just one more step to understand their audience—especially financially—they unlock a whole new level of service and transformation.

If you’re an event leader looking to increase conversions, build deeper trust, and create lasting impact, this episode is a must-listen. Curtis’s insights will challenge the way you look at financing and inspire you to lead with greater purpose and integrity.

Want to connect with Curtis?

Lending America LLC: https://lendingamericallc.com/

Black Bridge Holdings: https://www.blackbridgeholdings.com/home32089845

LinkedIn: https://www.linkedin.com/in/curtis-nalley-43a34164/

Facebook: https://www.facebook.com/curtis.nalley

In this week’s episode of The High Profit Event Show, I sit down with Michael Walker, the inspiring founder of Modern Musician, to unpack how events became the driving force behind his 7-figure business. Michael’s story is one of resilience and creativity—from living in a van and handing out CDs outside concert venues to leading one of the most attended virtual music summits in 2020 and building a thriving community of over 160,000 musicians. His journey is a masterclass in what’s possible when you combine strategy, service, and a commitment to showing up consistently.

We dive deep into how events have been the cornerstone of Michael’s growth. He shares how his first virtual workshop only had two people show up live, but instead of seeing it as a failure, he turned it into an evergreen system that eventually reached over 32,000 people. This is a powerful reminder for all event leaders: consistent execution, repurposing content, and focusing on long-term impact can transform any event—no matter the turnout—into a powerful business engine.

Michael also breaks down the three essential strategies he uses to fill his events: crafting relevant, transformation-driven topics; building partnerships with aligned influencers and communities; and running targeted paid advertising. These methods have allowed him to consistently host high-converting events that attract his ideal audience, even as the event landscape continues to evolve.

One of the most powerful parts of the conversation is Michael’s approach to monetization. He walks through his tiered event offer strategy, which includes options for every level of engagement—from a do-it-yourself training experience, to a done-with-you coaching program priced at $5K, all the way up to a $100K done-for-you launch package. His team uses a smart qualifying survey to guide attendees to the offer that best matches their budget and goals. This model not only adds value but creates long-term client relationships that drive ongoing business success.

Michael’s story is not only inspiring—it’s incredibly practical for anyone hosting live, virtual, or hybrid events. If you want to create more profitable, purposeful experiences while helping your audience transform, this episode is packed with real, actionable wisdom. Be sure to catch the full conversation, subscribe to The High Profit Event Show, and share it with a fellow event leader who’s ready to turn their next event into a long-term growth engine.

Want to connect with Michael?

Fanbase Growth Workshop: https://masterclass.modernmusician.me/register

Annual Live Events: https://modernmusician.streetteam.fm/channels/50xbpm4k55rc

Website: https://www.modern-musician.com/

LinkedIn: https://www.linkedin.com/in/michael-modernmusician/

Facebook: ​​https://www.facebook.com/themodernmusician

Instagram: https://www.instagram.com/michaelmodernmusician