On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes a dynamic duo in the world of transformational speaking and event leadership: Mark and Shannon Grainger, founders of Big Impact HQ. Known as a powerhouse couple in both life and business, Mark and Shannon have spent decades leading and supporting over a thousand transformational events, helping more than 3,000 professional women step onto world-class stages like TEDx, and collectively generating over $100 million in revenue for their clients.

Mark is a prolific keynote speaker who has traveled extensively to inspire audiences, while Shannon has worked deeply in transformational development alongside top leaders such as Alison Armstrong. Together, they’ve created a proven system for helping entrepreneurs grow their businesses through events that scale both profit and impact. Their signature program, The Big Stage Experience, is designed for established entrepreneurs and speakers ready to expand their message, fill their events with the right people, and convert with authenticity.

In this conversation, the Graingers share their expertise on one of the most pressing questions event leaders face: How do I fill my events with the right people without overspending on ads? They introduce their philosophy of “souls in seats” and outline how affiliates, joint ventures, and sponsorships are the most effective strategies for filling rooms. By investing strategically in sponsorships and knowing their numbers, they turned a $15,000 investment into $180,000 in sales—illustrating the power of confidence and clarity when it comes to audience building.

They also dive into the importance of repeatable systems and the Innovation Flywheel, emphasizing the need for KPIs, SOPs, and strong support teams such as JV managers and admin staff. With this approach, their clients have generated nearly $1 million in just three days at virtual enrollment events. Mark and Shannon remind event leaders that consistent, branded signature events are the foundation of scalable growth, helping leaders avoid starting from scratch every time.

Another highlight of this episode is their discussion of the First Mental Image technique—a neuroscience-backed method that instantly captures attention at the start of an event. Paired with their powerful Day 3 Re-Pitch strategy, these tools can boost conversions by 2–10%. The Graingers explain how this blend of psychology, storytelling, and strategic follow-up creates irresistible offers while staying deeply aligned with audience transformation.

Mark and Shannon also share details about their invite-only event, The Big Stage Experience, designed for seven-figure women speakers looking to scale their million-dollar message with the systems, leadership, and clarity needed to grow sustainably. Additionally, they offer listeners a free gift: the Speaker Blueprints Assessment, which helps speakers identify their authentic style and increase conversions by aligning with their natural strengths.

This episode is filled with actionable insights, inspiring case studies, and proven frameworks for event leaders who want to scale with both purpose and profit.

Want to connect with Mark and Shannon?

Speaker Blueprint: http://www.speakerblueprints.com/

Website: http://www.bigimpacthq.com/

LinkedIn: https://www.linkedin.com/company/bigimpacthq/

Facebook: https://www.facebook.com/BigImpactHQ

Instagram:

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed approach to transforming event sales—by focusing on preparation, practice, and genuine human connection.

Colin brings years of hands-on experience working with coaches and consultants to help them move from inconsistent sales to dependable, scalable results. His strength lies not only in his impressive numbers, but also in his ability to blend practical tactics with a deep understanding of service-based selling. Colin’s sales philosophy centers around empowering others, and his presence on the show delivers a fresh, inspiring perspective for event leaders looking to optimize their conversion rates without resorting to pressure-driven tactics.

One of the central themes of the episode is the idea that sales success begins with strategic preparation. Colin points out that while most event leaders obsess over marketing, speaker flow, and tech logistics, the sales element is often overlooked. He makes a compelling case for treating sales preparation with the same level of care and intention, starting with defining clear roles, selecting the right sales professionals, and training them to be aligned with the tone, values, and messaging of the event.

Another key takeaway is Colin’s insight that practice removes pressure. He breaks down how practicing the delivery of the offer—especially the investment amount—can change everything. From body language to tone of voice, pacing, and mindset, Colin shares how sales professionals can build confidence and congruence through repeated rehearsals. He emphasizes the importance of role-playing and refining how pricing is presented so that sales conversations feel natural, not forced.

Finally, Colin highlights that connection must always take precedence over conversion. He explains that the most successful sales professionals aren’t simply trying to “close deals”—they’re focused on being fully present, listening deeply, and serving from a place of alignment with the event experience. When sales are rooted in service, conversions happen more naturally, and attendees feel seen, heard, and understood.

This episode offers both tactical strategies and deeper mindset shifts for anyone involved in selling during events. Colin’s wisdom will challenge the way you think about event sales—and inspire you to approach them with more preparation, authenticity, and purpose. Don’t miss this insightful conversation that could reshape how you sell forever.

Want to connect with Colin?

Website: https://connectwithcolin.carrd.co/

Sales Coaching Gym Community: https://www.skool.com/coaching/about

LinkedIn: https://www.linkedin.com/in/yearwood/

Facebook: https://www.facebook.com/colincyearwood

YouTube: https://www.youtube.com/@ColinCYearwood?themeRefresh=1

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Jon Berghoff, founder of XCHANGE, a globally recognized facilitation company that has transformed the way organizations and communities gather, discover, and grow together. Jon is one of the most respected voices in the world of experiential design and facilitation, having led transformative sessions for major brands like Facebook, BMW, Google, and Conscious Capitalism. Known for earning up to six figures per facilitation session, Jon brings a wealth of insight into what makes events truly impactful—and profitable.

From the very beginning of the conversation, Jon pulls back the curtain on a major shift happening in the events industry. He explains that traditional “sage on the stage” formats are quickly becoming obsolete. With information so easily accessible online, people are no longer paying just to be informed—they want to be transformed. Jon introduces a new model that puts the audience at the center of the experience. His mantra? “Turn the room into the stage.” This approach challenges event leaders to stop thinking like lecturers and start thinking like facilitators of transformation.

Jon shares his powerful framework of designing events around three core forms of capital: intellectual, social, and communal. Intellectual capital provides attendees with new ideas and learning. Social capital facilitates meaningful connections among participants. But it’s communal capital—creating a deep sense of belonging—that becomes the glue that keeps people coming back. According to Jon, it’s not just what people learn that matters—it’s who they become in the process and how they feel seen and connected in the room.

One of the most valuable parts of the episode is when Jon breaks down his transparent enrollment strategy. Without using scripts or high-pressure tactics, he explains how he builds trust and inspires action using three simple steps: gain permission up front, create real-time proof by facilitating a shared experience, and let current students authentically share their own stories. This heart-centered, service-first approach to enrollment has been the foundation of his business growth over the past five years—and it's a model that any event leader can adopt.

If you’re an event leader ready to ditch outdated models and lead events that convert through connection, this episode is a must-listen. Jon’s wisdom, authenticity, and practical insights will completely reshape how you approach event design, facilitation, and enrollment.

Want to connect with Jon?

Register for the XCHANGE Approach Monthly Workshop: https://www.xchangeapproach.com/xchange-approach-workshop/

Website: https://www.xchangeapproach.com/

Jon’s LinkedIn: https://www.linkedin.com/in/jonberghoff/

XCHANGE LinkedIn: https://www.linkedin.com/company/xchangeapproach

Facebook: https://www.facebook.com/xchangeApproach

Instagram: https://www.instagram.com/xchange.approach/

In this new episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dr. Nima Rahmany, a renowned nervous system and trauma-informed leadership expert, and the founder of The Overview Experience. Dr. Nima’s journey is a remarkable story of transformation—from a chiropractor earning $60 per session to a high-impact event leader confidently making $10K offers and generating over $400K from a single virtual event. Through his signature “trigger-proof” framework, Dr. Nima helps leaders regulate their nervous systems, heal past emotional wounds, and show up with clarity and confidence in high-stakes environments.

This episode dives deep into three transformational topics that every event leader must understand:

First, Dr. Nima shares The Inner Work Behind Event Leadership and Sales Success. He emphasizes that filling events and closing high-ticket offers starts from within. It’s not just about your script or strategy—it’s about who you are when you speak. He explains how shadow integration, emotional regulation, and nervous system healing are essential to becoming a grounded, trustworthy leader who can hold space and confidently guide others through transformation. Dr. Nima’s personal story of overcoming fear and self-doubt is both inspiring and instructional.

Next, the conversation shifts into A Strategic and Relational Approach to Filling Events. Dr. Nima outlines the creative process he used to fill his first high-ticket virtual event. Rather than relying on paid ads or high-pressure tactics, he built a pop-up Facebook group, delivered free value-driven masterclasses on topics like love, sex, and money, and curated an audience deeply invested in the experience. This approach not only generated 100 ticket buyers but also led to a 90% show-up and stay-to-the-end rate. His strategy proves that authenticity, connection, and emotional resonance drive real engagement.

Finally, Rudy and Dr. Nima explore how to Support Event Leaders with Somatic Tools for On-Stage Confidence. Whether you’re preparing to make an offer or speak from the front of the room, the emotional intensity can be overwhelming. Dr. Nima explains how he helps high-level leaders regulate their nervous systems before big moments. One of his clients went from backstage anxiety to leading a million-dollar event—all by learning to center and reconnect with the body. These somatic practices are essential for sustainable leadership, presence, and performance.

This episode is a must-listen for any coach, expert, or visionary entrepreneur who wants to make a deeper impact through events. Tune in and discover how the inner game of leadership directly impacts your outer event success.

Want to connect with Dr. Nima?

The Overview Experience: https://drnima.com/programs/overview-experience-virtual-workshop/

Trigger Proof Show: https://drnima.com/trigger-proof/

Resources: https://drnima.com/resources/

Website: https://drnima.com/

Facebook: http://facebook.com/nrahmany

Instagram: http://instagram.com/drnima

In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Hilary DeCesare, award-winning peak performance coach, three-time bestselling author, and founder of The Relaunch Co. With over 30 years of experience producing events and coaching top-tier professionals, Hilary brings a deeply personal and professional lens to event design, audience curation, and the power of transformation.

Hilary dives into the importance of Intentional Event Design—prioritizing what she calls “souls in seats” over “butts in seats.” She explains how curating the right energy in the room is not just about headcount but about attracting and matching the right attendees with each other. Drawing from her experience as a certified international matchmaker (yes, really!), Hilary reveals how she brings intentionality to every detail of her events—down to who sits next to whom.

The conversation also addresses the ever-changing climate of event marketing and attendance. Hilary shares timely Tactical Strategies to Fill Events, such as offering real value before the event, leveraging speaker visibility, and using creative promotional tactics like bundling and scarcity-based offers. She openly discusses how she has adapted pricing structures to meet economic realities while maintaining the premium experience her brand is known for.

But perhaps most powerfully, Hilary opens up about the 3HQ Framework—a method built around aligning the head, heart, and highest self. She illustrates how this approach has supported her through personal relaunches, including major health and family challenges, and how it empowers her clients and event attendees to do the same. She emphasizes that relaunching isn’t about starting over—it’s about upgrading to your next level.

Whether you’re leading your own high-ticket event or simply looking for inspiration to elevate your next launch, this episode is a must-listen. Don’t miss Hilary’s powerful insights, personal resilience, and the practical tools she’s developed to turn challenges into transformations.

Want to connect with Hilary?

Register for the September Event: https://therelaunch.com/live-event/ 50% Code: RUDY50

Free Tool: http://tuneinpowertool.com/

Website: https://therelaunch.com/

LinkedIn: https://www.linkedin.com/in/hilarydecesare/

Facebook: https://www.facebook.com/TheReLaunchCo

Instagram: https://www.instagram.com/hilarydecesare/

YouTube: https://www.youtube.com/@hilarydecesare

Relaunch to Rich Life Podcast: https://podcasts.apple.com/us/podcast/relaunch-to-a-rich-life/id1510506747

On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alexander Ford, CEO of Measurable Genius, for an eye-opening conversation that reframes the way event leaders think about enrollment, marketing, and leadership. With a background in behavioral psychology and a mission to assist entrepreneurs to build lives and businesses they actually want to run, Alexander brings a powerful lens to the event industry—one focused on alignment, not just tactics.

Alexander is known for assisting high-level entrepreneurs translate their visions into operational structure while staying true to their core values. As the creator of The Choice, a transformative live experience, he guides leaders through a journey of self-awareness, leadership development, and business redesign. His genius lies in his ability to simplify complex behavioral concepts and apply them practically to sales, team building, and event design. Throughout the episode, it becomes clear that his approach isn’t just about growing your business—it’s about growing yourself while you do it.

The first major topic Alexander explores is The Psychology of Enrollment: Understanding Why People Attend Events. He challenges the surface-level focus on ads and marketing tactics and instead urges event leaders to ask: what do attendees truly value? What is already top-of-mind for them? He emphasizes that effective enrollment comes from connecting your event to your audience’s existing internal priorities—not trying to manufacture interest or “push” people to attend.

Next, the conversation dives into Redefining Sales, Marketing, and Leadership through Behavioral Alignment. Alexander reveals that many entrepreneurs resist sales or leadership tasks not because they lack discipline, but because they’ve associated those tasks with approaches that feel unnatural or unfulfilling. The solution, he explains, is to reframe those roles in a way that aligns with your strengths and values. When marketing and sales feel good, they become sustainable—and effective.

Finally, Rudy and Alexander unpack Building a Business (and Event) You Actually Want to Run. Instead of grinding toward a future definition of success, Alexander makes a compelling case for building a business that feels fulfilling right now. He shares why living out of alignment leads to burnout, and how redefining success around your personal nature can lead to greater joy, energy, and long-term profitability. It’s an inspiring conversation that gives every event leader permission to ditch the hustle and lead from a place of clarity, creativity, and authenticity.

Want to connect with Alexander?

Website: https://measurablegenius.com/

LinkedIn: https://www.linkedin.com/in/alexanderwford/?originalSubdomain=ca

Facebook: https://www.facebook.com/alexander.ford.12907/

Instagram: https://www.instagram.com/alexanderwford/?hl=en

YouTube: https://www.youtube.com/c/AlexanderFord

In this powerful episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brody Lee, a seasoned event strategist, former Buddhist monk, and the author of Million Dollar Events. With a resume that includes over 1,400 events and more than $125 million in client revenue, Brody brings a unique blend of spiritual depth and business acumen to the conversation. His approach to events goes far beyond logistics—Brody believes that when done right, events can become platforms for profound change and movement-building.

Brody introduces his signature Five-Step Framework—Set Up, Show Up, Blow Up, Pay Up, and Scale Up—which he’s used to help clients turn their events into profitable, purpose-driven experiences. This system doesn’t just ensure a successful event—it builds a foundation for long-term scalability and deeper transformation for both attendees and hosts. From aligning the event with personal mission and lifestyle to creating world-class experiences that convert with integrity, Brody breaks down the essential steps every event leader must master.

The conversation also explores a paradigm-shifting view on events as catalysts for both business and social impact. Brody challenges event leaders to move away from transactional models and toward immersive experiences that foster connection, community, and change. He discusses how events have historically served as the engine behind every major movement, and how today’s entrepreneurs can harness that same energy in their own work. This episode encourages listeners to rethink what events are really capable of achieving.

Finally, Brody dives into one of the biggest challenges faced by event leaders: filling the room. He explains why outdated tactics no longer work and how integrity-driven strategies—like affiliate partnerships, pre-event nurturing, and AI tools—can attract aligned, qualified attendees. He emphasizes the importance of treating your audience not as ATMs, but as partners in transformation, and offers actionable insights for building trust from the very first touchpoint.

Whether you’re hosting your first event or looking to scale your results, this episode offers a masterclass in designing events that make a difference—and a profit. Don’t miss Brody Lee’s fresh, inspiring, and highly practical take on the future of high-impact events.

Want to connect with Brody Lee?

Website: https://www.brodylee.com/

Million Dollar Events Book: https://www.amazon.com/Million-Dollar-Events-increase-profitable/dp/0645643009

Facebook: https://www.facebook.com/itsbrodylee

Instagram: https://www.instagram.com/brodyleelive/

In this powerful episode of The High Profit Event Show, host Rudy Rodriguez welcomes Yancy Wright, founder of Casa Alterna Vida, to dive deep into what it truly takes to design and deliver transformational retreats that create lasting impact. Yancy brings a unique blend of experience, insight, and purpose to the conversation—shaped by a journey that took him from burnout in the green building corporate world to leading over 500 retreats focused on wellness, connection, and transformation in Puerto Rico.

Yancy’s background includes a decade in sustainable construction, during which he held leadership roles and directed large-scale green building projects. His career was high-powered, but also high-stress—until a life-altering health scare led him to reevaluate everything. That awakening gave birth to Casa Alterna Vida, a retreat center that has become a hub for personal transformation, executive leadership reset, and corporate wellness. Yancy now partners with companies like Interface and the Ken Blanchard Companies to deliver results-driven retreats that blend emotional intelligence, nature, and conscious communication.

In this episode, Yancy breaks down the real strategy behind filling retreats with personal connection and corporate partnerships. He shares candid stories of how relying solely on ads and networks of friends simply isn’t sustainable—and how trust, authenticity, and leveraging existing relationships helped him build a thriving retreat business. Event leaders will appreciate the clarity and wisdom Yancy brings on how to create a full roster of ideal clients through meaningful engagement.

Next, Yancy and Rudy explore the art of designing transformational events with nature as a partner. Yancy reveals how nature is not just a backdrop—but a co-facilitator. Drawing from scientific studies and his own experience, he explains how environmental design, daylight, open-air spaces, and natural elements can improve memory retention, emotional resonance, and physiological outcomes for attendees. If you're designing events that aim to be immersive and impactful, this portion of the conversation is a goldmine.

Finally, Yancy speaks to the importance of driving long-term impact through conscious communication and sensory engagement. He details how activating all five senses—from scent to acoustics to touch—can elevate a retreat experience into something unforgettable. He also emphasizes the role of co-creation and shared dialogue during events, allowing participants to fully engage and internalize what they learn. Yancy’s approach doesn’t just change moments—it creates momentum that lasts far beyond the final day of the retreat.

This is an episode for retreat leaders and event visionaries who are ready to deepen their impact, expand their reach, and truly transform the way they facilitate experiences. Tune in to learn how to elevate your events into meaningful, high-converting, and high-retention journeys.

Want to connect with Yancy?

The Benefits of Integrating Nature into Team Retreats (blog): https://www.casaalternavida.com/post/the-benefits-of-integrating-nature-into-team-retreats

Website: https://www.casaalternavida.com/

LinkedIn (personal): https://www.linkedin.com/in/yancywright/?locale=es_ES

LinkedIn (business): https://www.linkedin.com/company/5011103/admin/dashboard/

Facebook (personal):...