In this episode of #Hashtags, Gartner analyst Rene Cizio discusses how content marketing is evolving into asset management and setting the stage for more efficient modular content and personalization at scale. The discussion includes how CMOs can use digital asset management (DAM) technology to meet their goals and apply new ways of thinking to age-old problems.

Rene Cizio is a Gartner director analyst guiding CMOs and digital marketing leaders with insights to create strategic integrated content across teams and channels. Her experience spans journalism, digital marketing, public relations and advertising.

In this episode, Gartner analyst Claire Alexander, discusses how marketing organizations are currently using Generative AI across teams. She shares practical tips for increasing the pace of Generative AI adoption in your organization and key watch outs on that path.

Claire Alexander is an Analyst in the Gartner for Marketing Leaders practice, advising CMOs and marketing leaders interested in raising the bar on their leadership and business outcomes. Ms. Alexander provides guidance on developing effective marketing strategies; improving marketing effectiveness through deliberate investment in talent, technology and operations; and on Digital and B2B marketing generally.

In this episode of #Hashtags, Gartner analyst Amber Gallihar Boyes discusses the internal and external threats that generative AI (GenAI) poses to reputation, and the key defensive strategies CCOs and CMOs should implement to prepare. The discussion includes how to plan for the most harmful potential GenAI attacks and the urgency of establishing owned media credibility.

Amber Gallihar Boyes helps equip CMOs and brand and communications leaders with reputation and brand management, crisis communications, PR and social media.