Playing the Long Game on Reputation

In this episode, Gartner Director Analyst Amber Boyes discusses the reputation management challenges CCOs face and why it's more important than ever to shift away from a reactive approach to long-term, proactive strategy. The discussion includes typical misconceptions, guidance around reputation measurement and advice on adjusting for the impacts of AI.

Amber Gallihar Boyes is a director analyst helping equip CCOs with reputation and brand management, crisis communications, PR and social media best practices. As a former practitioner, Amber is highly skilled at navigating complex external organizations to drive communication effectiveness across various audiences and channels. Amber's experience spans social media, influencer and content marketing, media relations and integrated creative brand campaigns as a former lead counselor at an integrated marketing communications agency.

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