Episodios

  • Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business

    Espresso: Rory Sutherland EXPLAINS "Bottleneck Theory" and how it impacts your business
    Feb 26 2026
    8 m
  • 14 Guerrilla Marketing & Storytelling Strategies To Go Viral for FREE - SULT founders

    14 Guerrilla Marketing & Storytelling Strategies To Go Viral for FREE - SULT founders
    Feb 23 2026

    This week on Hungry, the founders behind SULT — the electrolyte brand turning “unhinged luxury” into a cultural movement.

    From building a status-driven brand that people actually want to post on Instagram, to rewriting the rules of marketing in the age of TikTok and YouTube, this is a masterclass in modern brand-building.

    We get into why unpredictability creates obsession, why most brands overcomplicate business, and how SULT uses storytelling, sex appeal, humor, and world-building to stand out in a saturated wellness market.

    We talk Better & Wetter campaigns, Margot Robbie-style bath content, Hailey Bieber’s Rhode, Vivienne Westwood fashion shows, F1 boxes, Michelin-star storytelling hooks — and why the first three seconds of your content might be everything.

    If you’re building a brand, running a food or drink business, or trying to crack YouTube, this episode is packed with practical insight and uncomfortable truths.

    This isn’t just about electrolytes.

    It’s about status, culture, identity — and making something people feel part of.


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    ON THE MENU
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    • The Wellness Culture Backlash
    • Making Electrolytes Sexy
    • Consistency vs Quality on Social
    • Social Media Is Your CV
    • What Is “Unhinged Luxury”?
    • Unpredictability Creates Obsession
    • The £15K Acoustics Lesson
    • The Iceberg of Content Creation
    • Why We Can’t Crack YouTube
    • From Empty Restaurant to Michelin Hook
    • The Hardest Thing: Having a Point of View
    • Why Status Beats Shelf Space
    • Do You Fit at Vivienne Westwood or F1?
    • Why Rhode (Hailey Bieber) Wins
    • Business Is Just X to Y
    • Make Brands Simple Again
    • The 3-Second Attention Economy
    • Ignore Traditional Marketing Rules

    🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother
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    2 h y 3 m
  • Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes

    Espresso: Tony’s Chocolonely’s Global Marketing Strategy in 16 Minutes
    Feb 19 2026

    Most companies bet everything on one big launch.
    Doug Lamont thinks that’s how you kill growth.

    In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.

    Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:

    - test cheaply
    - back winners late
    - kill losers fast

    and never rely on a single “big idea” to carry the business

    From product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.

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    📱 ON THE MENU
    ===============

    🎯 Why “the one big thing” strategy usually fails
    🔥 Rolling innovation vs over-researched launches
    🧠 Removing fear from failure inside big organisations
    📦 Why marketing can’t save products that don’t sell
    🌍 How country expansion really works (3–5 year bets)
    💰 When to actually turn on the marketing spend
    ⚖️ Small and medium bets vs betting the house
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    17 m
  • The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio

    The Best Brand Strategy Podcast of All Time - British Airways, Bold Bean Co., Meta, EA Sports - Tobey Duncan, Uncommon Creative Studio
    Feb 16 2026

    "Brand is the intangible layer that sits atop any business... and floods it with color and emotion." Tobey Duncan, CSO of Uncommon Creative Studio, joins Dan Pope to dismantle the fluff surrounding modern marketing. They explore "Purpose 2.0," why brands need enemies, and how to turn consumer tension into cultural fame. From the genius of Bold Bean Co to the audacity of Oasis, this episode is a masterclass in building brands that actually matter.


    🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother
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    2 h y 1 m
  • Espresso: Sir John Hegarty - What Is The Definition of Creativity?

    Espresso: Sir John Hegarty - What Is The Definition of Creativity?
    Feb 12 2026


    ==============================================

    ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲

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    🤝 Let's Connect!
    ►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)
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    9 m
  • Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi

    Inside The Mind of TRIP Founder - what does it really take to build a global brand? - Liv Ferdi
    Feb 9 2026

    This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.

    It’s what every wonderful guest on the poddy teaches me.

    TRIP ripped up the rule book.
    Definition of outlier.

    TRIP is for everyone and anyone, anywhere, anytime and everywhere.

    TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.

    All charged with a beautiful mission: Be Kind to your Mind.

    Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & Co


    ON THE MENU:

    1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.

    2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”

    3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.

    4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.

    5. How TRIP raised £10 million quid – do you really need presentation a deck?

    6. Why founders must actually seek and embrace stress it’s a gateway forward.

    Every top food and drink founder reads our Newsletter - why wouldn't you?

    https://hungryfeast.beehiiv.com/

    Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videos

    Let’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/

    Stalk me on Insta- https://www.instagram.com/_hungry.pod/
    This episode originally aired in June, 2023.
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    2 h y 1 m
  • Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb

    Espresso: Rory Sutherland Why Reading "Anti-Fragile' Will Change Your Life? - Nassim Taleb
    Feb 5 2026
    7 m
  • How Bio & Me Scaled from £2M - 20M in 4 Years (it's easier than you think)

    How Bio & Me Scaled from £2M - 20M in 4 Years (it's easier than you think)
    Feb 2 2026
    Jon Walsh pulls back the curtain on what it really takes to scale a challenger FMCG brand without drinking your own Kool-Aid. From tying purpose to exit strategy, to why profit is a prerequisite (not a betrayal), to the tiny commercial decisions that quietly unlock big growth, this is a grounded, no-nonsense breakdown of taking Bio&Me from £2m to £20m. Heavy on real-world trade-offs, buyer reality, margins, packaging, people, and founder intensity — light on startup theatre. A sharp, practical listen for anyone trying to build something durable. =============== 🍽️ ON THE MENU ===============🎯 Why purpose and exit strategy aren’t opposites💰 How building for valuation actually sharpens purpose🧬 Turning gut health science into a real brand advantage📈 Scaling from £2m to £20m without losing the plot👥 Letting go of knowing everything — and why that’s progress🤝 Delegation, trust, and building a team that outgrows the founder📊 Why sustainable profit matters more than growth theatre⚖️ The delicate dance between growth and EBITDA🏭 Co-manufacturers: the hidden risk-takers founders forget🔍 Finding margin through nuance, not hacks📉 Promotions, pricing, shrinkflation, and honest trade-offs🛒 Why proximity to purchase beats flashy brand spend🧠 Innovating close to the core — and when to break the rule🥣 Going cross-category without killing valuation🧪 Science + taste: why health food must still be delicious🏬 How retailers really think about challenger brands🧑‍💼 Buyers, rangers, merchandisers — who actually holds power📦 Packaging as your most important marketing asset📐 The big rocks vs the pebbles of scaling a brand💥 The hardest decisions founders avoid: people and partners😬 Breaking up with early suppliers as you scale🕰️ The intensity myth: what “hard work” really looks like🚫 Why work–life balance is mostly bullshit at £20m❌ The biggest mistakes made on the way up🧭 What didn’t change from £2m to £20m — and why that matters🛍️ Why retailers aren’t the enemy (and never were)🔮 How thinking about exit quietly shapes every decision todayWhether you’re building an FMCG brand, advising founders, or navigating the jump from scrappy startup to serious scale, this episode is a masterclass in commercial realism, leadership maturity, and doing the unglamorous work that actually compounds.==============================================TIMESTAMPS00:00:00 Why Purpose and Valuation Reinforce Each Other00:01:43 What Bio&Me Actually Is (and Why It Exists)00:02:28 Gut Health as a Real Commercial Advantage00:03:18 From £2m to £20m: Understanding Run Rate00:04:40 Letting Go of Knowing Everything00:05:20 Delegation, Trust, and Growing a Leadership Team00:06:46 Why Profit Is Non-Negotiable00:07:25 The Delicate Dance Between Growth and EBITDA00:07:54 Funding Losses by Selling Equity00:08:18 Moving Into Profit — and Team Buy-In00:09:16 How Bio&Me Actually Became Profitable00:10:19 Co-Manufacturers Take the Biggest Early Risks00:11:25 Promotions, Pricing, and Margin Finesse00:12:33 Shrinkflation, Transparency, and Consumer Trust00:13:59 Honest Marketing Beats Clever Marketing00:15:18 Relentless Cost Discipline as You Scale00:16:47 Team Size Myths and the Shoreditch Trap00:18:10 The Hires That Really Moved the Needle00:19:11 Innovate Close to the Core00:20:22 When (and Why) to Go Cross-Category00:21:24 Gut Health Science: Fibre vs Fermentation00:22:52 Purpose as a Filter for Expansion00:24:03 How to Be Meaningfully Better Than Competitors00:26:17 The Reality of Managing Multiple Categories00:27:12 Why This Is a Golden Age for Challenger Brands00:29:10 Coopetition and Founder Generosity00:31:03 The Three Big Growth Levers to £20m00:32:29 Proximity to Purchase Beats Brand Hype00:33:20 In-Store Marketing That Actually Works00:34:29 Building vs Maintaining a Brand00:36:40 Understanding Buyers, Ranging, and Power00:38:51 Packaging as Your Best Marketing Asset00:40:30 The Hardest Decisions Are About People00:41:27 Breaking Up With Early Partners00:43:17 Why Scaling Is Intensely Hard00:44:10 The Work-Life Balance Myth00:45:42 Competition as Fuel00:47:34 Buyer Needs vs Consumer Needs00:49:16 The Biggest Mistakes on the Way Up00:50:33 Under-Investing in Marketing00:51:32 Waiting Too Long to Hire00:52:42 What Changed — and What Didn’t — at £20m00:54:00 Why Retailers Aren’t the Enemy00:55:42 How Exit Thinking Shapes Decisions Today 🔥10x creativity beats 10x budget. Want a life changing HUNGRY Creative Workshop for your team? DM brother ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================💷💶💵For more on MIMO payments, financing & cash flow visit 👉 mimoHQ.com
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    1 h