Most companies talk about strategy as if it’s a spreadsheet problem. At Tony’s Chocolonely, strategy is about choosing which risks you’re willing to live with — permanently. In this conversation, Doug from Tony’s Chocolonely breaks down how real strategic decisions get made when the stakes are high, the information is incomplete, and playing it safe isn’t an option. This isn’t theory. It’s what happens when your strategy has real consequences — for margins, growth, and an entire global supply chain.

=============== 🍫 ON THE MENU ===============
🎲 Why business strategy is closer to poker than chess
⚖️ How Tony’s decides which risks to carry — and which to refuse
🚫 Why “sensible” decisions often lead to weak strategy
📉 What most companies lose when they optimise for safety
🌍 Making strategic bets at global food scale
🧠 Leadership decisions you only face when the stakes are real Whether you’re a founder, marketer, operator, or senior decision-maker, this is a masterclass in how to think about risk, trade-offs, and long-term bets — without hiding behind frameworks.

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What the monk?! Saiphin Moore, the visionary founder of Rosa's Thai Cafe, recounts how her ex-husband once invited a Buddhist monk to convince her to sell the burgeoning business. This extraordinary anecdote perfectly encapsulates Saiphin's journey, which began in a remote Thai mountain village where she lived without electricity until age 15, learning to cook on charcoal from seven and even raising a pet pig for income. Her leap to Hong Kong as a nanny, where she encountered hoovers and rice cookers for the first time and learned English from a single piece of paper, set the stage for her entrepreneurial spirit. Saiphin’s philosophy blends Buddhist principles of calm, acceptance, and forgiveness with a fierce drive to be "better than anyone else" and "honest with the customer" – a commitment she refused to compromise, even when faced with monastic persuasion. Now, with Rosa's Thai expanding to nearly 50 sites and a new venture in Dubai, she continues to champion authentic Thai cuisine.

ON THE MENU:
1. Growing Up Off-Grid in the Thai Mountains
2. Mountain Wisdom: Competition Without Jealousy
3. Buddhist Lessons for Business and Life
4. The Monk Who Told Me to Quit My Restaurant
5. From Rural Thailand to Hong Kong Culture Shock
6. Why London Was Ready for Real Thai Food
7. Street Food Principles: Honesty, Quality, Simplicity
8. Reinventing Delivery Without Killing the Food
9. Scaling Restaurants Without Losing Consistency
10. Trust Your Gut and Cook Authentically

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