Grow Your Law Firm Podcast Por Ken Hardison arte de portada

Grow Your Law Firm

Grow Your Law Firm

De: Ken Hardison
Escúchala gratis

Obtén 3 meses por US$0.99 al mes
The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Crafting Unique Brand Identities for Law Firms With Eric Morgan

    Crafting Unique Brand Identities for Law Firms With Eric Morgan
    Dec 5 2025
    Welcome to episode 308 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to discuss the importance of planning effective marketing strategies for small and midsize law firms. They focus on the Brand Realization Program, which helps firms identify their unique selling points and core values to create impactful marketing strategies. Eric highlights the significance of differentiation, client feedback for continuous improvement, creating memorable brand identities, and standing out without excessive spending. The discussion emphasizes the need for firms to articulate their unique value propositions and differentiate themselves from competitors by focusing on authenticity and purpose.

    What you'll learn about in this episode: 1. Planning effective marketing strategies for small and midsize law firms involves:
    - Identifying unique selling points and core values
    - Creating impactful marketing strategies that resonate with target audiences

    2. Small law firms need to:
    - Clearly articulate their unique value propositions
    - Differentiate themselves from larger competitors

    3. Soliciting client feedback is crucial for law firms to:
    - Continuously improve
    - Leverage genuine client experiences over self-promotion

    4. Memorable brand names and workshops can help firms:
    - Create distinct brand identities
    - Make informed marketing decisions

    5. Enhancing competitive edge and market presence requires law firms to:
    - Focus on authenticity, purpose, and differentiation
    - Stand out without excessive spending



    Resources:
    Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
    Más Menos
    33 m
  • Growing Referrals Through Meaningful Client Gifts With Ed Levy

    Growing Referrals Through Meaningful Client Gifts With Ed Levy
    Nov 28 2025
    Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.


    What you'll learn about in this episode:
    1. Client Gifting That Actually Moves the Needle
    - Why gifts must feel personal (not promo) to change client attitudes
    - How "high perceived value" (typically $25–$35+) beats swag every time

    2. Timing & Touchpoints Across the Case
    - Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
    - How mid-case gifting calms nerves and post-settlement gifting says "not forgotten"
    3. Design, Messaging & Differentiation
    - Crafting firm-specific designs and note cards that tell why this gift was chosen
    - Removing calls-to-action so the gift strengthens trust (not sells)

    4. Execution Without the Headaches
    - Creative, production, warehousing, and weekly fulfillment handled for you
    - Practical ranges with glassware, blankets, tech, and more

    5. ROI, Referrals & Ethics Nuance
    - How a 1–3% referral lift can pay for the entire program
    - Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts



    Resources:
    Website: edventurepromotions.com/ilovemypilawyer
    LinkedIn: linkedin.com/in/edlevy
    Instagram: https://www.instagram.com/ilovemypilawyer/




    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
    Más Menos
    27 m
  • Leveraging Local Advantage in Legal Marketing With Jon Robinson & Marc Rioux

    Leveraging Local Advantage in Legal Marketing With Jon Robinson & Marc Rioux
    Nov 21 2025
    Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them.


    What to expect in this week's episode:
    1. Omnipresent Branding in a Moving Market
      - Why firms must show up across channels as search fragments into AI, social, and local touchpoints
      - Practical ways to build memorable multi-touch awareness without out-spending competitors

    2. SEO+ for the AI Era
      - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration
      - How to make your content the source AI cites by injecting proprietary insights and local expertise

    3. Paid Media That Actually Converts
      - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC
      - Measuring full-funnel impact from click to signed case—not just "leads"

    4. Rebrands, Migrations & Reputation
      - Changing names/domains fast without losing equity—what to update and in what order
      - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants

    5. Ops Alignment & Authentic Content
      - Connecting marketing to intake and case ops for higher close rates
      - Why real humans beat avatars for trust—and how to scale authentic content across channels




    Resources:
    Website: jonandmarc.com
    LinkedIn: linkedin.com/company/jon-and-marc
    Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind


    AI for PI Expo: www.pilmma.org/ai-for-pi-expo
    Más Menos
    34 m
Todas las estrellas
Más relevante
Loved the Content
I'm not a US based attorney, our BAR has strict rules against some of the marketing practices performed in the US and still, I find a lot of value in some of the episodes.

As I am a corporate lawyer and most epsiodes are with PI practitioners I only listened to some episodes but in general - truly recommended!

Loved the Content

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.