This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.

I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.

Because yes… inquiries might feel slower for some of you.
But this conversation is about so much more than that.

It’s about understanding how your entire marketing ecosystem works together.

And more importantly… how it needs to evolve.

We talk about the truth that’s been true for decades:
When things feel slow, it doesn’t mean your business is broken.
It means things are shifting.

And the photographers who are willing to adjust? They’re the ones who keep growing.

In this episode, we talk about:

• Why “low inquiries” is often a signal to refine, not panic
• The difference between leads, conversions, and actual bookings
• What’s working right now in marketing (and what’s not hitting like it used to)
• How funnels are playing a bigger role in converting clients
• Where ManyChat fits into your strategy (and how to use it intentionally)
• Looking at your full customer journey from first touchpoint to booked client
• Why relying on old strategies can quietly stall your growth
• The importance of adapting your messaging and offers to today’s buyer
• The real conversation around injuries, capacity, and navigating seasons when life impacts business

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This episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.

Because success isn’t about chasing one tactic…
It’s about understanding how everything works together and being willing to evolve as it changes.

If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.

Follow Elena S Blair on Instagram

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! https://racheltraxler.com/apply

💛 Sponsor Love: Aftershoot

Stay up to the standard with Aftershoot that helps you cull and edit your photos quickly.

Try a month free https://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching https://racheltraxler.com/apply

🌞 Resources https://racheltraxler.com/shop

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.

In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.

Whether you’re booked out or still waiting on inquiries, this is your April reset so you can stay consistent, visible, and in control of your pipeline.

What We Cover:

Why April is a momentum month (and why what you do now affects summer + fall bookings)

The biggest mistake photographers make once they start getting booked

What to focus on if you are booking (hint: don’t disappear)

What to do if you’re not booking yet and starting to panic

The difference between short-term wins and long-term visibility

Simple ways to stay top of mind without burning out

How to keep your marketing working for you (even when you’re busy)

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I think matter most for photographers and business owners right now.

Whether you were at WPPI too, you wanted to go, or you are just looking for fresh perspective in your business, I think this episode will give you a lot to think about.If you’ve been craving fresh inspiration or a reminder that you are not building this alone, this one is for you.

Free Resources from me I Mentioned: https://racheltraxler.com/shop

💛 Sponsor Love: Passion to Profit Coaching Program

This episode is brought to you by my coaching program! Join now so that you can go to the retreat in May! Remember the retreat is included in your coaching! https://racheltraxler.com/apply

💛 Sponsor Love: AftershootStay up to the standard with Aftershoot that helps you cull and edit your photos quickly. Try a month freehttps://aftershoot.com/friends/?ref=racheltraxler

Connect with Rachel:

🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027

📷 Instagram: @racheltraxler

Email List Sign Up https://racheltraxler.com/email-list-sign-up

Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation

🧡 Apply for Business Coaching - https://racheltraxler.com/apply

🌞 Resources - https://racheltraxler.com/shop