Live from WPPI: What’s Working Right Now (Funnels, Conversions & Navigating Slow Seasons with Elena S. Blair)

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.

I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.

Because yes… inquiries might feel slower for some of you.
But this conversation is about so much more than that.

It’s about understanding how your entire marketing ecosystem works together.

And more importantly… how it needs to evolve.

We talk about the truth that’s been true for decades:
When things feel slow, it doesn’t mean your business is broken.
It means things are shifting.

And the photographers who are willing to adjust? They’re the ones who keep growing.

In this episode, we talk about:

• Why “low inquiries” is often a signal to refine, not panic
• The difference between leads, conversions, and actual bookings
• What’s working right now in marketing (and what’s not hitting like it used to)
• How funnels are playing a bigger role in converting clients
• Where ManyChat fits into your strategy (and how to use it intentionally)
• Looking at your full customer journey from first touchpoint to booked client
• Why relying on old strategies can quietly stall your growth
• The importance of adapting your messaging and offers to today’s buyer
• The real conversation around injuries, capacity, and navigating seasons when life impacts business

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This episode is part strategy, part perspective shift, and part honest conversation about what it looks like to run a business long-term.

Because success isn’t about chasing one tactic…
It’s about understanding how everything works together and being willing to evolve as it changes.

If things feel off, slower, or different in your business right now, this will help you zoom out and move forward with clarity.

Follow Elena S Blair on Instagram

Free Resources from me I Mentioned: https://racheltraxler.com/shop

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