From Concrete to $15M Online Sales: Matthew Stafford of Build Grow Scale on E-Commerce Growth, CRO+, Scaling Teams, Cash Flow Challenges, and the Real Mindset Behind Long-Term Business Success. (Episode 761 - Matthew Stafford)

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Matthew Stafford, founder of Build Grow Scale, shares his journey from running a commercial contracting business to generating over $15M in e-commerce sales. He explains how data, analytics, and user experience—not just CRO—drive predictable growth. Matthew opens up about cash flow stress, scaling teams, and hard lessons from rapid growth. He also dives into mindset, self-belief, and why the business owner is often the real bottleneck. A must-listen for entrepreneurs serious about sustainable, long-term success.

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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.

And a snapshot of the final five Grow A Small Business Questions:

1. What do you think is the hardest thing in growing a small business?
   
   Matthew Stafford shares that the hardest thing in growing a small business is staying resilient and persistent, as every stage of growth brings new challenges and the business owner often becomes the biggest bottleneck.
   
   

2. What's your favorite business book that has helped you the most?
   
   Matthew Stafford shares that his favorite business book is The Slight Edge by Jeff Olson, which focuses on the power of small, consistent daily habits and long-term improvement.
   
   

3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
   
   Matthew Stafford shares that he recommends podcasts and learning resources like The Operators podcast and newsletter, where experienced entrepreneurs openly discuss real growth challenges, wins, and failures.
   
   

4. What tool or resource would you recommend to grow a small business?
   
   Matthew Stafford shares that the most valuable tool for growing a small business is Google Analytics along with Google Tag Manager, as they provide clear insights into customer behavior and data-driven decision-making.
   
   

5. What advice would you give yourself on day one of starting out in business?
   
   Matthew Stafford shares that the advice he would give himself on day one is to commit for the long term, stay patient, and not quit too early, because success often comes right after the hardest phase.

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Quotable quotes from our special Grow A Small Business podcast guest:

Most business problems aren't strategy issues—they're mindset issues hiding in plain sight — Matthew Stafford

The entrepreneurs who win are rarely the smartest—they're the ones who don't quit — Matthew Stafford

If your business is stuck, look in the mirror first—that's usually where the real work begins — Matthew Stafford