Dan Sullivan and Steve Krein welcome Lior Weinstein, a serial entrepreneur who specializes in simplifying complex concepts into actionable steps. Lior shares his background, starting in Israel and moving to the United States, where he expanded his entrepreneurial career after serving in the IDF's Intelligence Corps. Lior's experiences taught him about teamwork, tackling big missions, and winning with small teams.

Show Notes:

• Strategic Coach® clients learn to prioritize being happy first.
• Focusing on meaningful relationships is the key to personal happiness and business success.
• Adopting an owner’s mindset in consulting leads to deeper problem-solving empathy and holistic client solutions.
• Curiosity is essential because it fosters innovation, adaptability, and continuous learning.
• When you’re not focused on short-term profit, it’s a lot easier to engage on all sides.
• Meeting in person isn’t a requirement for most knowledge-based businesses.
• Entrepreneurial community is a powerful multiplier that can accelerate business growth, innovation, and shared success.
• You don't have a community unless you have a common language.
• It's difficult for most entrepreneurs to avoid tunnel vision when they encounter a problem.
• Looking toward the future is something entrepreneurs do organically.

Resources:

Who Not How by Dan Sullivan and Ben Hardy

Podcast: Anything And Everything with Dan Sullivan and Jeffrey Madoff

Article: The 4 Freedoms That Motivate Successful Entrepreneurs

Unique AbilityⓇ

The 4-Hour Workweek by Tim Ferriss

Total Cash Confidence by Dan Sullivan

The Impact Filter™

Many entrepreneurs don’t hire well, and those that do mostly dread the activity. Dan Sullivan aims to change that. He explains a mindset shift about hiring differently as entrepreneurs, exploring how thinking of hiring as casting a play creates a new perspective on team building and collaboration.

Show Notes:

• Most entrepreneurs view hiring as a cost rather than an investment.
• An entrepreneur’s attitude toward hiring shapes the future of their relationship with their team.
• The notion of casting, as opposed to hiring, highlights the importance of finding the right fit for a role within the team.
• When entrepreneurs view the hiring process as casting, they shift their focus from simply filling a position to selecting individuals who will fit well within the existing team dynamic.
• It also helps them identify areas for improvement, reallocate roles, and ensure that the team functions cohesively toward common goals.
• It pays to view your business as a theater production, where the success of the team depends on how well each member fits into their role and collaborates with others.
• It doesn’t matter what anyone is doing on their own. It’s all about how you’re producing something as a team.

Resources:

The Impact Filter™

The Front Stage/Back Stage Model®

Unique AbilityⓇ

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.

Highlights:

To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.

You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.

Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.

How you're making people feel transcends what you do for them.

Your messaging should include both what you do and what happens when someone participates in it.

Measuring impact is hard in the short term, but unavoidable in the long term.

Resources:

The Four Freedoms

The Self-Managing Company by Dan Sullivan

The Strategic Coach Entrepreneurial Time System®

The End of the World is Just the Beginning by Peter Zeihan