• Why They Come, And Why They Stay

  • Apr 21 2025
  • Duración: 36 m
  • Podcast

Why They Come, And Why They Stay

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  • Resumen

  • Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.

    Show Notes:

    • To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.
    • You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.
    • Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.
    • How you're making people feel transcends what you do for them.
    • Your messaging should include both what you do and what happens when someone participates.
    • Measuring impact is hard in the short term, but unavoidable in the long term.

    Resources:

    The Four Freedoms

    The Self-Managing Company by Dan Sullivan

    The Strategic Coach Entrepreneurial Time System®

    The End of the World is Just the Beginning by Peter Zeihan
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