In this episode of The Free Lunch Podcast, Greg and Jacob reflect on how the reality of wealth advising differs from what’s taught early on.

Technical knowledge matters, but it isn’t what ultimately sets wealth advisors apart. Listening, understanding, and guiding people through uncertainty are what define the work.

Throughout the episode, they explore the lessons that only experience teaches, and what it really takes to build a career that lasts.

If there’s one lesson that kept showing up over nearly 300 episodes, it’s this:

being reasonable beats being brilliant.

In this episode of The Free Lunch Podcast, Colin reflects on five themes that have shaped the show over the years, starting with why behaviour matters more than intelligence, forecasts, or clever strategies.

It’s a reminder that long-term success rarely comes from bold moves. It comes from consistent, disciplined decisions made over time.

When markets move, our instincts kick in fast. ⏱️

In this episode, Colin and Greg share a real example of a new investor reacting to a small short-term loss, and use it to explain why checking your portfolio too often can do more harm than good.

They break down volatility, time horizons, and why investing isn’t meant to feel like watching a savings account.