Exponential Innovation Managing Director Leslie Barry on being one of the pioneers of the Pretotyping method adopted by leading companies worldwide

Leslie Barry is the local pioneer in the burgeoning field of Pretotyping which was first experimented with by Google in the early 2000s and mastered by Alberto Savoia, Leslie's mentor. In this episode, we'll explore the Pretotyping evolution over the years, how it challenged traditional methods as a faster, cheaper and more reliable alternative as data becomes more readily available. Like all strategies however, it presents both new opportunities and new risks. Pretotyping's methods are vast and Leslie knows them all - he invented some himself, so who better to talk to? This episode covers topics like: •What pretotyping is and why choose it over other methods of experimentation and validation •The advantages of using data and how it avoids participant bias •Specific methods of pretotyping and how to use them in conjunction with other testing •Why you need patient leaders who are prepared to fail •How to measure risk and weigh it against reward