Events are evolving—and fast. But many marketers are still stuck in rinse-and-repeat mode, defaulting to outdated formats, shallow experiences, and one-size-fits-all ideas.

And that’s exactly why Bibi Brown, Senior Vice President Business Development at GES, kicked off our 2025 Summer Live Show Series with a much-needed reality check (and roadmap forward).

Because if we want our events to connect, convert, and inspire today’s audiences—we’ve got to break up with the old playbook and design with more purpose.

In this episode:

✅ What to retire from your event strategy ASAP—and what to try instead.

✅ Real-world examples of how brands are rethinking networking, swag, and content with modern audiences in mind.

✅ How to sell leadership on newer strategies that still align with business impact.

Tune in to get inspired, take notes, and start rethinking your own approach—because “Back to the Basics” doesn’t mean boring. It means getting intentional again.

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Connect with Bibi Brown
LinkedIn: https://www.linkedin.com/in/bibibrown/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.

But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.

That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.

You’ll learn:

✅ How to use brand truth + audience insights to shape your event theme

✅ Real examples of standout concepts—and why they worked

✅ What not to do when brainstorming (like copying cool things without context)

Stuck on where to start with something new this year? Hit play on this one.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined

Your events shouldn’t feel like they’re held together by duct tape.

But when processes are unclear or inherited from chaos, it’s hard to know where to start—especially if you’re stepping into a new event marketing role or revamping an existing one.

That’s where Matt Bohn comes in. Now Field Marketing Manager at Tines, he’s spent the past 20 years building scalable, structured event programs for brands like Walgreens and fast-growing tech companies.

In this episode, he joins Matt Kleinrock to talk about the real (and often messy) work of creating better systems:

✅ The first steps to take when inheriting (or overhauling) an event marketing program

✅ How to streamline cross-functional collaboration with legal, sales, and ops

✅ The small things that make a big difference—like naming conventions, templates, and intake forms

Tune in if you’ve ever thought, “There’s gotta be a better way to do this.”

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Connect with Matt Bohn
LinkedIn: https://www.linkedin.com/in/matthewjbohn24/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined