EP 148 | How to Come Up with the Big Idea: A Simple Framework for Creative, Strategic Event Concepts

Event marketers want to stand out. They want to tell a story. They want ideas, themes, and creative experiences that resonate.

But too often, the “big idea” gets lost in the scramble—buried under stakeholder pressure, budget constraints, and rinse-and-repeat tactics.

That’s why in this episode, Matt Kleinrock teams up with Pablo Gonzalez to break down a simple, step-by-step framework to help event marketers come up with their next great idea. Whether you’re planning a trade show, SKO, customer summit, or internal event—this approach helps you build creative concepts that actually stick.

You’ll learn:

✅ How to use brand truth + audience insights to shape your event theme

✅ Real examples of standout concepts—and why they worked

✅ What not to do when brainstorming (like copying cool things without context)

Stuck on where to start with something new this year? Hit play on this one.

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Connect with Pablo Gonzalez
LinkedIn: https://www.linkedin.com/in/pablotheconnector/

Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/

🚨 Register for the show: https://tinyurl.com/EventMarketingRedefined