In this coaching call, Bruce Hill and the Estate Professionals Mastermind community break down exactly how to use omni channel probate real estate marketing to stay everywhere from mailers to short-form videos to attorney interviews without burning through your budget or sounding pushy.

You’ll learn how to:
-Build trust with families, attorneys, and local partners through consistent visibility
-Combine direct mail, video marketing, and outreach into one unified system
-Leverage omnichannel probate real estate marketing to position yourself as the go-to expert in your market
-Create inbound opportunities that make sellers and attorneys come to you

Whether you’re a new realtor or an experienced investor, this approach will help you attract more listings, referrals, and closings all through a smarter, more human marketing strategy.

Highlights and Resources:
1:26 How to spot the 70 % of leads that hold real-estate and how to know which half are ready to sell.
4:04 How to stay top-of-mind with families, attorneys, and your market using omni-channel marketing that keeps you everywhere ... from letters to video to attorney interviews.
47:41 How to Interview a Probate Attorney
(Here’s how to lead the conversation with the right questions so it stays valuable for your audience and market.)
53:32 How to craft your USP and use real-time comparables + absorption-rate data building a listing presentation backed by absorption rates, comparable sales, and local market context

➡️ Resources mentioned:
Market Absorption Rate Analysis
Comprehensive Market Analysis & Competitive Positioning Tool : https://claude.ai/public/artifacts/21...
Close Every Listing Appointment With This Real Estate USP : https://probatemastery.com/is-your-re...

Learn more at www.probatemastery.com

Probate Process confusion doesn’t just slow you down...it stops client relationships before they even start.

👉 Families often believe probate is “finished” the moment Letters of Testamentary are issued.
👉 Agents are challenged on what to say or do next when objections pop up because they don’t fully understand the next steps.
👉 Investors walk away from deals simply because they don’t know where the estate stands in the process.

In this episode, Bruce walks you through the probate journey step by step...from the first petition to final distribution. You’ll see how it really works, the mistakes families and pros often make, and how you can guide families with better knowledge and confidence.

[[Disclaimer: This content covers the probate process in general terms. Specific rules can vary by state and situation. Always consult a qualified tax professional or estate attorney for guidance on your particular case.]]

02:05 What probate really looks like for an average client
04:47 Filing the petition & first court date (will vs. no will)
07:15 Appointment of the Personal Representative & Issuance of Letters Testamentary (what they actually mean), followed by setting up the estate as its own legal entity.
10:44 Notices & creditor deadlines
12:56 Inventory & valuation/appraisal (why step-up basis matters for taxes)
23:54 Financial management ( collect income owed to the estate , pay expenses , review and pay creditors , sell assets if necessary
26:39 Court Reporting ( including what the estate owed and money owed to the estate, what has been done , what has not been done, what are you gonna do next, what assets are left, what's been sold...etc )

28:17 Tax Obligations

29:23 The biggest mistakes families make when selling real estate in probate and why truly understanding the process gives you an edge to guide them better, especially when so many (even competitors) get it wrong.

👉🏼👉🏼👉🏼 KEY PROBATE STEPS (Through the POV of the Family Member or Executor)

→ STEP 1: APPLY FOR PROBATE

→ STEP 2: GO TO YOUR FIRST HEARING

→ STEP 3: SET UP THE ESTATE LEGALLY

→ STEP 4: PUBLISH A NOTICE TO CREDITORS

→ STEP 6: FINANCIAL MANAGEMENT

→ STEP 7: COURT REPORTING

→ STEP 8: TAX OBLIGATIONS

→ STEP 7: FINAL ACCOUNTING

→ STEP 8: DISTRIBUTION & CLOSING

Learn more at www.probatemastery.com

In our most recent probate coaching call, we focused on cold calling and broke down how to handle the most common roadblocks like “We’re already done with probate” or “Just give me an offer.”

You’ll learn how to:

00:51 – Objection: “We’re almost done with probate, I don’t need anything.”
👉 Learn how to label and reframe this stall so you don’t lose the deal. (Ex: “It sounds like you’ve buttoned up most of the admin work…” → watch them open up.)

07:51 – Objection: “I already have everything done.”
👉 Flip this dreaded line into a two-option close where they agree to keep talking without even realizing it.

20:16 – The Most Dreaded Responses
👉 Discover how to turn objections into questions that give you permission to keep the conversation alive.

23:39 – “Where did you get my info?”
👉 A simple, short response that redirects control of the conversation back to you.

28:13 – The Call Sequence Secret
👉 How far apart should your probate calls really be? Learn the timing strategy that maximizes callbacks.

40:21 – What’s in the Email Package?
👉 The exact value-stack email template you can send when someone asks for more info without overwhelming them.

47:56 – How Many Times Should You Call?
👉 The truth about persistence vs. pestering when working probate leads.

51:09 – Texting & Voicemails: Do They Work?
👉 Bruce’s breakdown on why follow-up texts and voicemails matter (and how to do them without sounding desperate).

57:22 – Winning on the First Call
👉 Why your first call should focus on a small, easy win that sets up every future touchpoint.

1:06:20 – The “Just Give Me an Offer” Objection
👉 Scripts to pivot tire-kickers into real appointments without wasting time on dead-end leads.

⚡ Big Takeaway: Probate leads are defensive by default. Don’t explain too much. Don’t sell too hard. Instead pick up a small win early, stack value, and keep them coming back.

🔵 Start Building Your Probate Real Estate Expertise:

Want to Close 2 Probate Deals a Month ?
👉 Get this free mini-training now: https://courses.probatemastery.com/Close-2-Probate-Deals-Every-Month

Probate Mastery Certification Course (Agents + Investors): Learn how to speak to any probate lead and offer solutions your competition doesn’t.
👉 https://probatemastery.com

E.A.R.N. – Earn Attorney Referrals Now: Build relationships that matter, the smart way.
👉 https://probatemastery.com/earn-attorney-referrals-now-course-pricing/

Advanced 1-on-1 Coaching: Get custom help scaling your probate real estate business.
👉 https://probatemastery.com/discovery-call/

💬 Drop a comment with your thoughts or questions.
👍 Like, subscribe, and hit the bell for more real-world probate business strategies.

📺 ABOUT OUR CHANNEL
Probate Mastery is your go-to channel for probate real estate expertise. Whether you're an agent or investor, we share expert advice, strategies, and tools to help you grow your probate business.

📍 Check out our channel:
https://www.youtube.com/@realestateinprobate

✅ Subscribe so you don’t miss the next video!

📬 CONNECT WITH US
Website: https://probatemastery.com
Email: support@probatemastery.com
Facebook: https://www.facebook.com/ProbateMastery/
Instagram: https://www.instagram.com/coachbrucehill/
Podcast: https://estateprofessionalsmastermind.buzzsprout.com/share

Learn more at www.probatemastery.com