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If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We get into:

📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility.

📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step.

📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche.

📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes.

📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time.

Connect with Sam and her work:

Website: nomadcopyagency.com

And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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You know that moment when you finally hire someone… and suddenly your business feels real?

Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”

Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching company), and she’s seen the same pattern with every overwhelmed entrepreneur: we sit in Canva, tweak posts, and call it “working” because it feels safe. In this conversation, she breaks down how to step out of busywork, hire the right kind of virtual assistant, and build a team that actually supports your revenue and your sanity.

In this episode, we get into:

• Why burnout is optional, and why our culture makes it feel required.
• The three types of VAs her company focuses on (bookkeeping, software/tech, and marketing) and how to know which one you need first.
• “No unicorns allowed” — why your bookkeeper should not be your content creator, and how to write a clear job description instead.
• How to hire slowly, fire quickly, and run interviews with “elimination first, hiring second” in mind.
• The confidence and creativity that unlock when you finally stop trying to do everything yourself.

If you’ve been stuck in that loop of “I know I need help, but I don’t even know where to start,” this episode will make delegating feel less scary — and a lot more strategic.

Links mentioned:

• Connect with Kirsten: https://sixfigurebusinesscoaching.com
• Free resource — Double Your Income with a Marketing VA: https://outsourcingforbosses.com

If you haven’t yet, grab my magical Instant YES Machine™ and take your copy from forgettable to ! https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that you’re here, listening, building, still caring this much about your work.

I share why I’m choosing to believe that “2026 is already my favorite year ever” even while everyone’s talking about how hard it is to sell right now… and why I’m doubling down on Brand Videos as the bridge between skeptical buyers and real trust. If you’ve been circling my world and wondering when to jump in, this is your personal invitation.

In this minisode, I talk about:

• What I’m most grateful for as I build Brandmagnetic and the kind of humans I’m calling into this community
• Why I only want to work with heart-led, mission-driven entrepreneurs who care deeply about the people they serve
• How a single Brand Video can meet your future clients at a soul level — before you ever get on a call with them
• What’s inside Brand Video Accelerator 2.0 (six months of support, my AI ‘dream team’ of bots, coaching, and community) and why the Black Friday 24-hour window is the most affordable way to work with me

If you want to join us inside Brand Video Accelerator 2.0 during Black Friday, you can find all the details here: brandmagnetic.com/BlackFriday

Have any questions about the Accelerator? DM me a note: https://instagram.com/brandmagnetic

This is the absolute best deal ever for the Accelerator — founding members only. Doors close in 24hs! http://brandmagnetic.com/blackfriday

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing.

But instead I did something uncharacteristic for Black Friday week:
I stopped.
I stepped back.
And I asked myself the question:

“What would feel both mindblowingly generous AND completely aligned?”

In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that shaped the whole thing.

Inside this episode: The real story behind this year’s BIGGEST offer – and if you’ve been circling my world for a while, you do NOT want to miss this!!

👉 Join NOW: the inner circle waitlist for the biggest sales event of the YEAR!! https://brandmagnetic.com/blackfridaywaitlist

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a clear promise. By breakfast, strangers had bought. By the weekend, she had proof: the idea worked.

In this conversation, Allie breaks down how that one small move reshaped everything — from validating ideas in days, to building a buyer journey that turns low-ticket yeses into sustainable scale. We talk timing, trust, and why you don’t need a massive launch to build real momentum — you need an easy first step that actually helps.

Inside this episode:
📌 Why a tiny offer is a test — not your final business model.
📌 Self-liquidating ads 101 — how low-ticket covers acquisition while you learn.
📌 Turning one “yes” into many — mapping the next step without being pushy.

Links mentioned

👉 Grab my Instant YES Machine™️so what you say can take strangers from “meh” to “heck yes!”: https://brandmagnetic.com/yesmachine

👉 Learn more about Allie and her work at: https://alliebjerk.com

👉 Follow Allie on Instagram: https://www.instagram.com/alliebjerk

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.

Then — my first real ads campaign? 7.2 ROAS. 🤯
(And yes… total chaos with tracking… but still. Big moment.)

Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.

This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.

In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.

What’s inside:

📌 The 3 places I tightened the buyer journey so “yes” is easier.
📌 How I’m prepping Black Friday week without turning my life into a launch.
📌 The guardrails I’m using to keep focus high and decision fatigue low.
📌 Where the Instant YES Machine plugs in to lift conversions fast.

If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab
👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.

The secret?
She treated Black Friday like a strategy, not a scramble.

In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.

We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.

Inside this episode:
📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).
📌 How to repackage existing assets for fresh excitement during Black Friday week.
📌 Why clarity beats urgency when selling in a noisy market.
📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.

If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.

Links mentioned
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Explore Kelsey’s favorite analytics tools: foresighthq.app
👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.

But then I stopped.

In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loop.

📌 The difference between launch mode and the evergreen mindset — and why both matter for growth.
📌 How I’m structuring my new funnel to work alongside my upcoming Black Friday Deals Week.
📌 The BTS of building my newest AI tool that I’m obsessed with (!) – the Instant YES Machine™.
📌 A simple filter that helps me stay in flow when the pressure kicks in.

Whether you’re mapping out your own Black Friday or have plans for an evergreen funnel, here’s your behind-the-scenes look at what I’m doing to build everything!

👉 Grab Black Friday in a Box here: brandmagnetic.com/bfiab
👉 I can’t wait for you to check out the Instant YES Machine™!! brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic