Episodios

  • Offers, Funnels, and Friends: The Non-Negotiables for Digital Marketing I’m Doubling Down On | Ep. 99
    Jul 10 2025

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    You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.

    Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.

    In this episode:

    📌 How to regain the spark with your offers
    📌 A sneaky sales tactic I stole from Heather Sager (by rewatching her like a total fangirl)
    📌 The 3 business anchors I’m rebuilding around, now that I’ve dumped the pressure-y marketing stuff that made me want to disappear into a pile of laundry and unread DMs

    Listen if you’re in a weird mood, a weird season, or just need permission to burn it all down and start fresh — with less grind and more “ohhh this feels good.”

    DM me if you need the link, or moral support!!! Find me on IG: @brandmagnetic

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    18 m
  • Want to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98
    Jul 3 2025

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    I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.

    We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).

    In this episode:

    📌 Why your origin stories are a waste of space
    📌 The story structure I teach instead (and why connecting with your audience is not about you)
    📌 What happened when one of my students watched my Brand Video (you’ll love this)
    📌 How to reverse-engineer trust using your story
    📌 The biggest mistake I see online founders make when “telling their story”

    If you’ve been struggling with what to say in your About page, your Reels, or your marketing in general — this one’s for you.

    Watch real brand videos at brandmagnetic.com/brandvideos and come find me on Instagram @brandmagnetic or on LinkedIn (Mariana Henninger) and tell me how they made you feel!

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    17 m
  • Why Your Business Feels Off & A Deep Dive On Alignment with Caryn Gillen | Ep. 97
    Jun 26 2025

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    Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?

    That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?

    That one moment helped me recalibrate how I want to lead, show up, and trust myself.

    Caryn is a business coach who helps coaches replace their corporate income with a clam and sustainable business — and I really wanted to bring her on.

    In this episode, we talk about:
    📌 Why alignment doesn’t always feel like “balance” — and what it actually looks like in a real business
    📌 How to identify your true values (not the ones you absorbed from your parents or that sound good on a vision board)
    📌 What it means to be magnetic without constantly talking, posting, or pushing

    If you’ve been feeling like your business is technically working, but something’s still off, this is for you.

    🎁 Caryn’s mini-training on discovering your values (so helpful): https://brandmagnetic.com/caryn

    And make sure to grab your copy of the Ultimate Cheatsheet for a Brand Story that Converts: http://brandmagnetic.com/cheatsheet

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    21 m
  • Behind the Scenes of My Quietest (and Boldest) Business Shift Yet | Ep. 96
    Jun 19 2025

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    This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).

    In this one, I’m talking through:
    📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
    📌 Why I’m pausing my most successful program
    📌 The uncomfortable truth about pivoting a business that’s already working
    📌 The high-ticket offer I’m doubling down on (and the niches I’m quietly testing)
    📌 The inner conflict between focus and exploring something new
    📌 What I’m telling myself to stay grounded (and not spiral)
    📌 How I’m handling content, outreach, and staying visible while everything shifts
    📌 Why I’m not changing my whole strategy just yet

    If you're navigating a weird moment in your business — where your intuition is saying one thing, but your systems and spreadsheets are saying another — I hope this one gives you some peace and permission to just LIVE this and know that you will be successful if you keep improving, and if you keep at it long enough!

    And if you want to learn how to tell your brand story in a way that builds instant trust with strangers, I’ve got the perfect free starter guide waiting for you: brandmagnetic.com/cheatsheet

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    16 m
  • Why The 10x Mindset Is Messier Than You Think (How My Business is Shifting Toward Deeper Alignment and Fewer Carbs) | Ep. 95
    Jun 12 2025

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    In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.

    The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)… even the ones I now need to embrace.

    Inside this one:
    ➡ What 10x actually looks like in real life (not just on a planner)
    ➡ How I’m rethinking the way I spend every hour of my workday
    ➡ The reason I’ve said no to more coffee chats lately (and how it feels)
    ➡ The unexpected cause of my mid-morning naps (hilarious)
    ➡ Why Amy Porterfield’s “before and after” video got me fired up

    Whether you're feeling a pivot coming—or knee-deep in one already, I hope what I share can help you.

    P.S. If you haven’t grabbed it yet, my Ultimate Cheat Sheet for a Brand Story That Converts is still free at brandmagnetic.com/cheatsheet

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    17 m
  • Behind The Scenes Of A Business Shift I Didn't See Coming | Ep. 94
    Jun 5 2025

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    In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.

    It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.

    Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me up the most right now (although ALL Brand Video work is so so special to me!!). Not just in theory, but in real, make-a-move-right-now kind of ways.

    This episode is for you if you’ve ever felt like you were building your business from the version of yourself you used to be… instead of the version you’re becoming. 💛

    We get into:

    📌 The brutally honest thing Chat told me (that kind of cracked me open)
    📌 Why I’m stepping back from my course (for right now) and leaning harder into our high-end Brand Video Signature.
    📌 What it looks like to move like someone whose work is already iconic (before the world agrees)

    → Grab the free brand story cheat sheet I mentioned: brandmagnetic.com/cheatsheet

    And connect with me on LinkedIn (marianahenninger) and IG (@brandmagnetic)!

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    20 m
  • The Surprising Truth About Influence And Leadership (And How To Build it From The Inside Out)—with Dr. William Attaway | Ep. 93
    May 29 2025

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    What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.

    It’s not a TED Talk or a laundry list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs).

    Here’s what we get into:
    📌 Why you can’t lead anyone else until you’re willing to lead yourself. (And why that’s harder than it sounds.)
    📌 The one shift that separates short-term hype from legacy-level impact.
    📌 How to create influence that lasts—and feels like you.
    📌 How to really manage and optimize your time as a leader of the hardest person to lead (yourself)

    This one’s for you if you’ve been quietly questioning what leadership actually means in a noisy, performative world. If you’ve built the business, but still feel like you’re waiting for someone to give you permission… here’s your slip.

    📥 Grab the Brand Story Cheat Sheet: brandmagnetic.com/cheatsheet
    📲 Come connect on Instagram: @brandmagnetic
    🎧 Learn more about Dr. William Attaway and his work at: CatalyticLeadership.net

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    38 m
  • Why I’m Scaling Back My Digital Marketing to Go Bigger (and Feel Better) - And Why 10X is truly easier | Ep. 92
    May 22 2025

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    his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore.

    Here’s what I get into:

    📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marathons for now, no more building the thing while promoting the thing.
    📌 The real reason I paused the Brand Video Accelerator. Not because it wasn’t working!
    📌 That “Yo bro” DM that made me laugh and also... scream inside. (You’ll see what I mean.)

    If you’re craving less noise and more clarity in how you show up—this one’s for you.

    🎥 Want to see brand videos in action? Check out: brandmagnetic.com/brandvideos
    📥 Grab the cheat sheet: brandmagnetic.com/cheatsheet
    📲 Say hi on IG: @brandmagnetic

    You don’t have to do more. You just have to do the right things, at the right time, for you.

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    16 m