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There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.

But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:

“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.

Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!

Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.

What’s inside:
📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.
📌 Stop overcomplicating your differentiator - why style + specificity can be enough.
📌 Calibrating wit for premium audiences - playful, not performative.
📌 Using speed as a selling point - how to ship quality copy… fast.

If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!

👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine

👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com
— and find out what makes your messaging truly YOU.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.

That quiet, sneaky voice had crept in:
“You should sound more polished.”
“Say it better.”
“Maybe just re-record.”

Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.
And then… I stopped.

In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I actually needed to say.
And the three simple shifts I use anytime imposter syndrome tries to steal my momentum.

Inside this episode:
📌 The tiny trigger that turns “I’ll start tomorrow” into a spiral.
📌 What I realized mid-recording that completely changed my tone.
📌 How to find your way back when confidence disappears mid-project.
📌 The mindset reframe that keeps me shipping (even when it’s not perfect).

If you’ve ever stared at the blinking cursor or mic and thought, “Who am I to talk about this?” — this one’s for you.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing.

Inside the conversation:
📌 Why SEO isn’t dead — and how it outperforms the content treadmill.
📌 The “lazy” approach that gets you seen by premium buyers without burnout.
📌 Practical steps to make your site and content discoverable (without becoming a techie).
📌 How to use visibility strategies that align with your business and your life.

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing.

What’s inside:
📌 Finally embracing “the janky first version” — ship now, refine later.
📌 10x > 2x + the 12-Week Year — why fewer bets create outsized wins.
📌 Evergreen launch + Black Friday “5 days of deals” — my exact Q4 focus.
📌 my TOOLS Time-blocking that sticks — the physical timer and 1% Diary I’m using daily.
📌 “Content rush” sprints — showing up more without burning out.

Hope this behind-the-scenes episode is inspiring for you as you push into this final, incredible stretch of the year!

If you haven’t yet, grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
Steven Bartlett’s 1% Diary:
https://thediary.com/products/one-percent-diary

Here’s the timer I use:
https://www.amazon.com/dp/B0CPDLRLST?ref=ppx_pop_mob_ap_share

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended by the AI platforms everyone’s using to search these days.

The 5 habits that…
📌 Help you structure your site so AI understands what you offer
📌 Show you how to rank with less content — but more clarity
📌 Build trust with crawlers (and humans) using real-world “consensus”
📌 Teach you how to train LLMs to see you as a source
📌 Get you showing up in AI results — without playing dirty

🛠 Adam’s free resource on AI and brand positioning: http://enleaf.com/dark-pr
📥 Grab the Brand Story Cheat Sheet here: http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.
📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.
📌 ClearSpace, clearer head — the tiny app keeping me focused.

If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.


Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:
https://brandmagnetic.com/triggersguide

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diaries, I share the behind-the-scenes of what’s shifting — from building an evergreen funnel that feels INCREDIBLY aligned, to learning how to sell to affluent buyers without “selling,” to a tiny app that broke my scrolling habit (HIGHLY RECOMMEND).

What’s inside:

📌 The white space practice that gave me sharper strategy (and why I’m keeping it)
📌 A speaker-photo hack you’ll want to steal before your next event
📌 How I’m thinking about high-ticket buyers and why peace of mind > price
📌 Why DIY courses aren’t dead — and when they actually work
📌 The free app that finally cut down my screen time

If you’ve been craving clarity, momentum, and a reminder that trust beats hustle every time — this one’s for you.

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and author of a new book called “Relationship Currency” — is an expert at this. On the podcast today, he breaks down 5 simple, powerful habits you can use to deepen connection in the DMs, on discovery calls, and in rooms filled with your dream clients or perfect partners.

What’s inside: he breaks down the 5 shifts that…

📌 Turn the simple “how are you?” small talk into conversations people remember
📌 Help you ask questions that go deep (fast)
📌 Make your stories actually stick (and sell for you)
📌 Show you how to give compliments that build genuine trust
📌 Position you as the most trusted person in the room — even when you don’t have the answer yet

Find Ravi Rajani on LinkedIn:https://www.linkedin.com/in/theravirajani
Get a copy of Ravi Rajani’s book: https://www.theravirajani.com/book

Want to know how to tell your story in a way that is completely magnetic and converts for you? Grab the Ultimate Cheat Sheet to a Brand Story that Converts here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic