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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.
📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.
📌 ClearSpace, clearer head — the tiny app keeping me focused.

If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.


Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:
https://brandmagnetic.com/triggersguide

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diaries, I share the behind-the-scenes of what’s shifting — from building an evergreen funnel that feels INCREDIBLY aligned, to learning how to sell to affluent buyers without “selling,” to a tiny app that broke my scrolling habit (HIGHLY RECOMMEND).

What’s inside:

📌 The white space practice that gave me sharper strategy (and why I’m keeping it)
📌 A speaker-photo hack you’ll want to steal before your next event
📌 How I’m thinking about high-ticket buyers and why peace of mind > price
📌 Why DIY courses aren’t dead — and when they actually work
📌 The free app that finally cut down my screen time

If you’ve been craving clarity, momentum, and a reminder that trust beats hustle every time — this one’s for you.

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and author of a new book called “Relationship Currency” — is an expert at this. On the podcast today, he breaks down 5 simple, powerful habits you can use to deepen connection in the DMs, on discovery calls, and in rooms filled with your dream clients or perfect partners.

What’s inside: he breaks down the 5 shifts that…

📌 Turn the simple “how are you?” small talk into conversations people remember
📌 Help you ask questions that go deep (fast)
📌 Make your stories actually stick (and sell for you)
📌 Show you how to give compliments that build genuine trust
📌 Position you as the most trusted person in the room — even when you don’t have the answer yet

Find Ravi Rajani on LinkedIn:https://www.linkedin.com/in/theravirajani
Get a copy of Ravi Rajani’s book: https://www.theravirajani.com/book

Want to know how to tell your story in a way that is completely magnetic and converts for you? Grab the Ultimate Cheat Sheet to a Brand Story that Converts here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.

In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.

In this episode, we cover:

📌 JIT vs JIC learning — trim the info buffet and execute sooner.
📌 Micro-mastery — tiny fixes that stack into big momentum.
📌 Retention as your coach — simple format pivots that actually move the graph.
📌 Long vs short — the mix that builds trust fast without burning you out.

If you want to go deeper into this world of emotionally magnetic storytelling, I’ve got a free cheat sheet waiting for you: 👉 brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.

Here’s what I get into:

📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale intimacy (not just output).
📌 Depth beats volume. You don’t need to be louder; you need to be unforgettable.
📌 Clean offers, clearer head. What I’m doubling down on, what I’m pausing, and how I’m making space for the right relationships.

No hacks, no hamster wheel—just a strategy I can breathe in. If you’ve been craving simpler and more you, this one’s going to land!!

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Let’s talk about the robot in the room.

In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.

It’s to go deeper into the one thing AI can’t replicate: emotional resonance.

Here’s what we get into:
📌 The reason AI content is starting to feel like tofu
📌 Why being more you is the only thing worth optimizing for
📌 What emotional storytelling does that machines still can’t touch

If you’ve been side-eying your marketing and wondering how to stand out without losing your soul, this one’s for you.

📥 Grab the free Brand Story Cheat Sheet I mentioned at: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Let’s talk about the stuff that actually moves the needle.

Not the new funnel, or the fancy redesign, or the perfect Instagram grid.

But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.

In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public.

If you’ve been feeling like you're doing a lot and still not seeing traction… this one’s for you.

Here’s what I share:
📌 A totally unglamorous moment that ended up being a turning point in how people saw me
📌 What I focused on before I ever worried about visibility
📌 A reminder that your most powerful brand assets are usually the ones no one can see yet
📌 This is your permission to trust the quiet stuff you’re building. It’s working more than you think.

🔗 Grab the cheat sheet I mentioned: brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..

I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).

We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, cringe at salesy vibes, or feel like you’re constantly chasing attention.

In this one, I share:
📌 The hidden cost of showing up without real connection
📌 My favorite way to turn strangers into superfans in under 3 minutes
📌 What emotional resonance actually looks like in a brand
📌 Why your story isn’t “too boring” — you just haven’t shaped it yet

It’s raw. It’s real. And if you’ve been stuck wondering why your message isn’t landing, this might be the episode that shifts things.

📘 Grab my free storytelling cheat sheet here: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic