• EMPIRE DIARIES: This Move Could 10X My Business | Ep 44
    Jun 20 2024

    Sharing more BTS of my business this week, let's gooooo 💃🏼

    * The pitch that could 10X my business (and how I did it)
    * Teaching quick wins vs. shifting perspectives: which is stronger?
    * Collecting more data: how to prove that a Brand Video is not just a "nice to have"
    * I have a new website!
    * How easy it is to write copy when you talk to your audience a LOT
    * It's summer -- and I need to head to the beach ASAP! ☀️

    Comment "44" and I'll shoot you a link to this episode! 🎧

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    34 mins
  • Writing with Wit: Mastering Email Engagement with Marisa from Dirty Copy | Ep 43
    Jun 13 2024

    When Marisa @dirty.copy sends an email, I literally rush to open it.

    The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.

    This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).

    So like two girlies who get SUPER excited about good copy, we talk about:

    ➡️Her secret to crafting emails that people rush to open
    ➡️ The art of storytelling in email marketing
    ➡️ How keeping it "short and snappy" can dramatically boost your read rates
    ➡️ The unexpected backstory of Marisa's journey from music teacher to sought-after copywriting powerhouse

    Marisa is also giving away an amazing freebie on "How to write a Homepage that makes you money".
    Click on this
    link to sign up!

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    53 mins
  • Empire Diaries: Summer of Visibility | Ep 42
    Jun 6 2024

    Dropping today's episode of Empire Secrets, where I dive into my strategy this summer to 10x my exposure. You with me?

    Here's a peek into the inner workings of my business as we embrace the summer vibes:

    ➡️ I’m celebrating being “Intentional”: It’s halfway through the year and I’m reflecting on my commitment to intentional actions that are growing my business. I’m taking daily walks, working out, eating 10000g of protein a day (I kid) – and holding myself TRULY accountable for every single hour of work.

    ➡️ BIG push for visibility: This summer is all about amplifying my presence. With plans to pitch to high-profile podcasts and invite impactful guests, it’s all systems go for increasing my brand's reach.

    ➡️ Learning from feedback – Had a jarring experience last week that reminded me why boundaries between personal feelings and business feedback are crucial. Sharing how this lesson is helping me grow really thick skin, exactly what an entrepreneur needs. I’m stronger and more resilient for it.

    ➡️ Prepping for a massive launch – September is just around the corner, and my Brand Video System is gearing up for its grand debut (insert proud mama sniffles). I'm using this summer for visibility, connection, and strategic growth.

    What I’m obsessing about: Crafting content that resonates deeply with my audience.

    What I desire: To seamlessly work on both personal growth and expansion in my business. Aiming for a balance that feels both ambitious and fulfilling.

    What I’ve learned: That even well-intended advice needs to be filtered through the lens of my business vision and personal ethos.

    What I’m working on: Boosting my visibility, refining my brand message, and preparing for a launch that feels like a celebration of all we've achieved so far.

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    22 mins
  • Clarity, Systems, Organic Marketing and Sales – The CEO Method with Amy Traugh | Ep 41
    Jun 5 2024

    In this week’s episode of Empire Secrets, author & business strategist Amy Traugh she breaks down her signature ‘CEO Method’ – which stands for Clarity, Establishing systems and automations, Organic marketing and sales.

    We talk about what it really takes to transition from entrepreneur to empowered CEO!

    • Her transformation from mompreneur to CEO
    • How clarity, systems, and organic growth form the pillars of the CEO Method
    • The importance of quarterly reviews for business success and staying aligned with your goals

    Snag a FREE copy of her bestselling book, The CEO Method: An Entrepreneur's Guide to Business Success at amytraugh.com/freebook

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    43 mins
  • EMPIRE DIAIRIES: Scaling the business, “middle-of-road” entrepreneurs and how to get in the “right rooms” | Ep 40
    May 23 2024

    I recorded this episode yesterday – and you get the inner workings of my business:

    Thoughts on my mind:

    1 - Summer is coming. Can I hit $1MM and still go to the beach everyday?

    2 - Why is it that even on the most packed of days I still don’t feel like I do enough?

    3 - On a related note: why do I constantly underestimate how long it takes to do things?

    4 - How many VOC calls do I need? (I’ve done 25 1hr calls in the last month).

    5 - Where is my quantum leap going to be? 👀

    6 - Where are my middle-of-the-road people?

    What I’m obsessing about:

    Marisa from Dirty Copy (as per my email from 2 weeks ago).

    What I desire:

    For time to slow down. For it to take less time to do great things. Impossible, I know.

    My insight about getting into the right rooms.


    What I’ve learned:

    The Dip (Seth Godin) is the long hard slog between starting and mastery. Getting through is the only way. If it were easy everyone would do it!

    What I’m working on:

    - Big launch prep in September (…but doing opening spots for a secret beta VIP group next month!)

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    30 mins
  • Mastering Visibility and Converting Exposure into Profit with Beth Nydick | Ep 39
    May 16 2024

    In this episode, I chat with @bethnydick,the mastermind behind FameLab, about how to turn regular media exposure into a powerhouse tool for driving traffic and conversions.

    What we unpack:

    • How to strategically share your posts more than ONCE
    • How to use media exposure for ACTUAL business growth (not just logos on your website)
    • How to leverage exposure CONTINUOUSLY (to extend the impact of each thing you do)

    Friend, don’t miss this episode as Beth reveals her secret sauce: not just getting media attention, but strategically driving traffic to monetize that exposure for sustained business growth.

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    40 mins
  • EMPIRE DIARIES: Path to A MILLION - How I’m focusing on so much LESS in 2024 | Ep 38
    May 9 2024

    If you want to hear the behind-the-scenes of my business - tune in to this episode.
    May 8, 2024 - and I lay out everything I've been working on diligently - and what I've said no to.

    I've realized that this is a foundational phase for me, but the road is being prepared to scale like crazy!!

    I talk about how I'm crafting a program that's going to be PERFECT for the more established business owner who wants a Brand Trailer done in record time, with high-touch support from me, and will cost a lot LESS than my done-for-you option.

    The biggest lesson I'm applying this year: at this stage in my business, I have to focus on FEWER things to achieve the biggest results. (Livin la vida "10x is easier than 2x"!)

    Here's my Brand Story That Convers - with AI mini-course, on sale now.
    SUPER LIMITED TIME: For the next 20 people that buy the mini-course -- do the program, send me your script and I will send you a 5-minute loom feedback, completely FREE. Hurry!! >> http://brandmagnetic.com/ai

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    30 mins
  • How to use your story to build trust and sell faster – BTS of Nadia Murdock’s Brand Video | Ep 37
    May 2 2024

    It started like a bowl of potpourri.

    When Nadia and I first sat down to work on her Brand Video, I asked her to tell me her story – like most people, Nadia had no idea what parts to focus on. She knew she had a story, she knew how important it was to connect emotionally with her audience…

    but she had no idea how.

    So she shared with me different fragments and pieces from all different parts of her life.

    🚶🏼‍♀️‍➡️The reality is, even sharing little bits will help your audience feel closer to you – kind of how you can eventually get to a city 100 miles away if you walk a few steps every day.

    But there’s a much, much faster and EASIER way for your audience to TRUST you *energetically* because they know WHO you are.

    That’s when you know EXACTLY which stories will connect with them emotionally and make them feel like YOU GET them.

    💨 Once you nail that story, you’re taking a Tesla and letting it drive your audience to Trust City on a beautiful ride (and not carrying them on your back one step at a time).

    This week on the Empire Secrets podcast, I break down my entire process working with Nadia on her amazing Brand Video.

    And, to me, this is the best payoff ever… Here’s what she said:

    “This video is that extra push. You get to know me before we've even started! I think that is one of the most beautiful parts about creating a Brand Video — it takes away that five extra emails before a phone call. There's already that human connection! That's why I really wanted to do the Brand Video."

    Nadia is also giving away amazing freebies!
    30 Days to self-love check list as well as a complimentary Absolute Self Love 15 min Coaching Call.
    Click on this link!

    If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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    34 mins