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This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.

Then — my first real ads campaign? 7.2 ROAS. 🤯
(And yes… total chaos with tracking… but still. Big moment.)

Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.

This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.

In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.

What’s inside:

📌 The 3 places I tightened the buyer journey so “yes” is easier.
📌 How I’m prepping Black Friday week without turning my life into a launch.
📌 The guardrails I’m using to keep focus high and decision fatigue low.
📌 Where the Instant YES Machine plugs in to lift conversions fast.

If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.

👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab
👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.

The secret?
She treated Black Friday like a strategy, not a scramble.

In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.

We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.

Inside this episode:
📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).
📌 How to repackage existing assets for fresh excitement during Black Friday week.
📌 Why clarity beats urgency when selling in a noisy market.
📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.

If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.

Links mentioned
👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Explore Kelsey’s favorite analytics tools: foresighthq.app
👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metrics

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.

But then I stopped.

In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loop.

📌 The difference between launch mode and the evergreen mindset — and why both matter for growth.
📌 How I’m structuring my new funnel to work alongside my upcoming Black Friday Deals Week.
📌 The BTS of building my newest AI tool that I’m obsessed with (!) – the Instant YES Machine™.
📌 A simple filter that helps me stay in flow when the pressure kicks in.

Whether you’re mapping out your own Black Friday or have plans for an evergreen funnel, here’s your behind-the-scenes look at what I’m doing to build everything!

👉 Grab Black Friday in a Box here: brandmagnetic.com/bfiab
👉 I can’t wait for you to check out the Instant YES Machine™!! brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic