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A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before:

“God, you’re the CEO of my business. Show me the path.”

And one word came through so clearly it stopped me in my tracks.

Multiply.

Not hustle.
Not grind.
Not even grit — though I love that word deeply.
Multiply.

In this Empire Diaries episode, I’m taking you behind the scenes of the moment that shifted how I’m thinking about 2026 — from my word of the year, to the simple engine I’m building right now, to the 30-day focus that’s designed to turn clarity into revenue.

This isn’t a “set goals and hope” episode.
It’s a this is what I’m actually doing episode.

Inside this episode:

📌 The mastermind conversation that sparked my original word of the year — and why it ultimately wasn’t quite right
📌 The beach moment that changed everything (and why “multiply” landed so hard)
📌 The two pillars I’m committing to until I hit consistent seven figures
📌 My exact 30-day focus — what I’m building, what I’m strengthening, and what I’m ignoring
📌 The simple funnel I’m finally locking in (ads → Instant YES Machine → webinar → Brand Video Accelerator)
📌 Why clarity — not complexity — is what’s making this season feel exciting instead of overwhelming

If you’re craving momentum, consistency, and a business that compounds instead of exhausts you — this episode will feel like a deep exhale.

Links Mentioned

👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts
https://brandmagnetic.com/cheatsheet

👉 Get lifetime access to the Instant YES Machine
https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We get into:

📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility.

📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step.

📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche.

📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes.

📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time.

Connect with Sam and her work:

Website: nomadcopyagency.com

And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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You know that moment when you finally hire someone… and suddenly your business feels real?

Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”

Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching company), and she’s seen the same pattern with every overwhelmed entrepreneur: we sit in Canva, tweak posts, and call it “working” because it feels safe. In this conversation, she breaks down how to step out of busywork, hire the right kind of virtual assistant, and build a team that actually supports your revenue and your sanity.

In this episode, we get into:

• Why burnout is optional, and why our culture makes it feel required.
• The three types of VAs her company focuses on (bookkeeping, software/tech, and marketing) and how to know which one you need first.
• “No unicorns allowed” — why your bookkeeper should not be your content creator, and how to write a clear job description instead.
• How to hire slowly, fire quickly, and run interviews with “elimination first, hiring second” in mind.
• The confidence and creativity that unlock when you finally stop trying to do everything yourself.

If you’ve been stuck in that loop of “I know I need help, but I don’t even know where to start,” this episode will make delegating feel less scary — and a lot more strategic.

Links mentioned:

• Connect with Kirsten: https://sixfigurebusinesscoaching.com
• Free resource — Double Your Income with a Marketing VA: https://outsourcingforbosses.com

If you haven’t yet, grab my magical Instant YES Machine™ and take your copy from forgettable to ! https://brandmagnetic.com/yesmachine

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic