East Trade Winds Podcast Por Bernie Franzgrote arte de portada

East Trade Winds

East Trade Winds

De: Bernie Franzgrote
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Welcome to the Discover Success with East Trade Winds Networking! Looking to start or grow your business? East Trade Winds is your solution for building meaningful connections, sharing contacts, and presenting your ideas to an audience eager to collaborate. Whether you're a solopreneur or leading a company, you'll find a welcoming community ready to support you, exchange ideas, and cheer you on. Our members come from diverse fields—coaching, IT, insurance, podcasting, and more—bringing fresh perspectives and exciting opportunities to the table. Join our weekly meet-ups, both online, where you'll learn from others, form valuable partnerships, and sharpen your presentation skills in a supportive environment. With our easy-to-use app, you can connect with fellow members before and after meetings, ensuring your needs are met with the right solutions. Plus, our YouTube presence helps share your voice and expertise with a broader audience. Step into East Trade Winds, where connections turn into opportunities, and your business goals come to life.2023 - 2026 Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • The Disaster Your Business Isn't Ready For | ETW with Josh Lamb

    The Disaster Your Business Isn't Ready For | ETW with Josh Lamb
    Apr 15 2026
    GROWTH PILLAR: Cybersecurity & IT WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of the IT threats that quietly take businesses down — and the practical steps to protect against them before something goes wrong. Most small businesses don't have an IT disaster plan. They have good intentions and a Friday reminder nobody follows. Josh Lamb, founder of Sterling Grace Technologies, joined East Trade Winds to break down the real threats facing SMBs right now. He covered disaster recovery planning, phishing attacks, password hygiene, and backup strategy — without the tech jargon. This session is practical, direct, and built for business owners who want to protect what they've built. What Josh covered: Why disaster recovery is like car insurance — and why most people skip itThe "waterfall of doom" — a real client story about a flooded server room and how an offsite backup saved the dayHow phishing attacks work and the exact signs to spot a fake emailPassword do's and don'ts — and why a password manager changes everythingThe difference between local backups, cloud backups, and why you probably need bothWhy automating your backup beats relying on memory every single timeThe cost of being offline for 24 hours — and how to cut that recovery window to four hours Josh's team at Sterling Grace Technologies serves Eastern Ontario with proactive, human-centred IT support. Six people. Long-term client relationships. Solutions that scale. Connect with Josh Lamb: Visit Sterling Grace Technologies Connect with Josh on LinkedIn Read the Sterling Grace blog Sterling Grace on Facebook Sterling Grace Technologies on LinkedIn Sponsors + Resources: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster. Discover related content. Book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs. Take the next step: Questions? Reach us at info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join East Trade Winds free — Tuesdays 8–9 AM EST Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Want to be a guest on Knack 4 Business? Register on the K4B website and tell us your story. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    21 m
  • Build Your Revenue Engine Before Your Competitors Do | East Trade Winds

    Build Your Revenue Engine Before Your Competitors Do | East Trade Winds
    Mar 31 2026
    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear picture of what a fractional CRO actually does, how to build a repeatable sales process, and why your ideal customer profile matters more than your product. Most small businesses don't have a sales problem. They have a system problem. Robin Ayoub, founder of N49 Networks and a fractional Chief Revenue Officer with 30 years of global revenue leadership, joined East Trade Winds to lay out exactly why growing businesses stall — and how to fix it without hiring a $200,000 VP of Sales. Robin built companies from under a million to over $100 million in revenue. He's scaled sales teams across Canada and internationally, launched new markets from scratch, and now brings that same firepower to SMBs on a fractional basis. He's not a consultant who hands you a report. He diagnoses, designs, deploys, and scales — and then builds something that holds up after he leaves. Key topics covered: Why you've outgrown what got you here — and what to do nextWhat a fractional CRO actually does versus a full-time VP of SalesHow to build a repeatable, predictable sales pipelineDefining your ideal customer profile (ICP) — and why "everyone" is the wrong answerThe three-legged stool: product, market, connectorHow to detect whether your team members are built for salesThe diagnose → design → deploy → scale frameworkReal case studies: $0 to $35M, $800K to $29M, $29M to $110M Connect with Robin: Visit N49 Networks | Connect with Robin on LinkedIn | Read Robin's blog Hosts: Bernie Franzgrote | Wayne Pratt | Percy Barr Sponsors: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, collab, and resource space for entrepreneurs. Join us free every Tuesday 8–9 AM EST: Register for East Trade Winds Have a question or want to connect? Email us: info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — Episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — Press the ? on the K4B website and search by topic. Register as a K4B guest — Have a story worth sharing? Tell us about it. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    20 m
  • Stop Paying for SaaS When You Can Build This Instead

    Stop Paying for SaaS When You Can Build This Instead
    Mar 25 2026
    GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear look at how custom AI tools work in real businesses — plus a practical framework for auditing your tech stack and cutting what you don't need. Most businesses are paying for tools they don't fully use. Marcus Gaughan built platforms to fix that. Marcus is the founder of MindsOnFire — a firm that helps ambitious companies replace scattered SaaS subscriptions with unified, custom-built AI systems. At this East Trade Winds session, he pulled back the curtain on what that actually looks like. He walked through a trades company platform that replaced $28,000 CAD per year in SaaS costs. He showed a C-suite AI tool that gives solopreneurs access to a Chief Marketing Officer intelligence app, an AI practice maturity advisor, and an app rationalization engine — all for as little as $20–40 a month. He talked about lead scraping that identified 2,920 targeted companies in days. And he broke down the real cost of AI token usage — and why most platforms are overcharging. The core message is simple. You don't need more software. You need smarter systems. Key topics covered: Custom app builds vs. off-the-shelf SaaS platformsThe C-suite AI suite: CMO intelligence, app rationalization, AI practice maturityHow MindsOnFire replaced Jobber for a multi-division trades companyReal AI token costs — and what you should actually be payingTop-of-funnel to sale automation using lead scraping and scoringHow solopreneurs can access enterprise-grade tools affordablyData sovereignty — keeping your business data off third-party servers Connect with Marcus: Website: mindsonfire.caConnect with Marcus on LinkedInMindsOnFire on LinkedInMindsOnFire on InstagramMindsOnFire on FacebookMindsOnFire BlogTo book a chat with Marcus, reach out directly through his website. This session is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs Questions? Reach us at info@kreativinsight.com Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Join us free every Tuesday 8–9 AM EST — East Trade Winds networking Subscribe wherever you listen to podcasts. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 m
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