Episodios

  • 5 Ways AI is CHANGING the RFP Game Forever
    Nov 26 2025
    Tenders and RFPs are full of opportunity—but they’re also full of paperwork, confusing rules, and missed chances.In this inspiring and practical episode of East Trade Winds, we sit down with Jim Overboom, a young Dutch entrepreneur and co-founder of TenderSeal, to uncover how AI is transforming the tendering process—and how small businesses can finally compete with the big players.🎓 Jim, who studied mechanical engineering and started several ventures in tech and automation, shares his journey from co-founding an e-bike startup to building a smart tendering platform. He walks us through a powerful true story from New Zealand, where one company scaled from 4 to 60 employees in two years—just by focusing on tenders.Then, he demystifies the tendering process:What tenders (and RFPs) areWhich industries use themWhere to find them (in Canada, the US, and EU)Step-by-step guide to applyingCommon mistakes to avoidHow AI can cut the time, cost, and complexity by 80%💥 TenderSeal’s MVP AI software helps businesses:Analyze tender documentsSummarize key infoCheck eligibilityPlan proposalsAnd (soon) auto-generate content that wins💡 If you’ve ever thought:“I don’t have time for tenders” or “It’s too complex”This episode will change your mindset—and give you a roadmap to start small, smart, and strategically. 🧭 Key Topics Covered✅ What is a tender and why it matters✅ Real-life success story from New Zealand✅ Industries that rely on RFPs✅ Tender portals in Canada, US, and Europe✅ The problem with tendering (and how AI fixes it)✅ How TenderSeal is simplifying bidding✅ The future of AI in procurement 🎤 Guest: Jim OverboomCOO & Co-founder, TenderSeal🔗 Connect with Jim on LinkedIn 🔗 Resources & Links🖥️ Watch the full YouTube episode:▶️ 5 Ways AI is CHANGING the RFP Game Forever🌐 TenderSeal platform:www.tenderseal.com📅 Attend East Trade Winds Tuesdays (8–9 AM EST):👉 Register here📣 Want to speak? Reach out to Wayne Pratt or email him at: Wayne [at] motivateu.ca 🤝 Special Thanks🎙️ Hosted by:Bernie FranzgroteWayne Pratt📢 Supported by:Canada Growth NetworkHelping Canadian businesses grow smarter, faster, and with the right tools📬 Questions or ideas? Email us at: info@kreativinsight.com 🔥 Call to ActionReady to stop drowning in tender paperwork?👉 Watch the episode, connect with Jim, and discover how AI can help you win more bids, faster.💬 Share your biggest RFP frustration in the YouTube comments—or tell us what tender you’d love help with!📅 Join us next Tuesday at East Trade Winds. You never know who you’ll meet or what breakthrough you'll find.→ Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 m
  • Want CLARITY in Your Business? Discover the 3 Essential Keys
    Nov 19 2025
    Busy doesn’t equal productive—lack of clarity is the real culprit.Episode Summary:What if your business ran with the ease of rowers in perfect sync—no friction, no burnout, just smooth forward motion?In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Frances Strickland, founder of VeroLead, to uncover the 3 essential keys that bring clarity, performance, and profit to your business.With experience helping leaders—from solo entrepreneurs to operational teams—Frances shares a clear and accessible framework you can apply today to get unstuck and build business momentum. What We Cover:🔑 Structure: Systems that keep your business from falling apart🧭 Leadership: Setting clear expectations and ownership🌊 Flow: How to remove friction and make decisions move without bottlenecks💼 Real-world client case studies (including a supply chain team with no contracts 😲)🌀 Why rhythm and responsibility are the hidden gears of success🧠 How even solopreneurs need structure to avoid burnout and reclaim energy🔁 Five business clarities you need to grow without chaos👣 What to do when things keep falling through the cracks🛠️ The invisible difference between “being busy” and “being productive”Whether you're managing a team or juggling all the hats yourself, this episode will help you see exactly where your business is losing momentum—and how to fix it. 🔗 Guest Links & Resources:🎤 Frances Strickland, Founder of VeroLead🔗 Website: https://www.verolead.com🔗 LinkedIn: Frances Strickland 🙌 Shout-Outs & Supporting Voices:🎙️ Wayne Pratt – Co-host of East Trade Winds🎙️ Bernie Franzgrote – Co-host of East Trade WindsSpecial thanks to the East Trade Winds community for fostering growth-focused connections 📩 Connect With UsHave feedback, want to connect with Frances, or interested in becoming a guest speaker?Reach us anytime at: info@kreativinsight.com📆 Join our weekly networking event:East Trade Winds Tuesdays | 8–9 AM EST🔗 Register for Free🎥 Watch the Full Episode on YouTube:Want Clarity in Your Business? Discover the 3 Essential Keys💬 Like what you heard? Drop your thoughts in the YouTube comments and connect with Frances on LinkedIn! 📣 Call to Action (for Small & Medium Businesses):Struggling with team confusion, burnout, or stalled decisions?This episode reveals how to stop rowing in circles and start flowing toward your goals.📈 Watch the video, connect with Frances, and join us for the next East Trade Winds Tuesday.It could be the conversation that changes everything. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    14 m
  • LinkedIn Engagement Hacks to Make Your Profile STAND OUT!
    Nov 14 2025
    The problem solved: Many professionals use LinkedIn, but very few make it work for them.In this episode of the Knack 4 Business podcast (also appearing on the East Trade Winds series), hosts Bernie Franzgrote and Wayne Pratt sit down with LinkedIn expert Tony K Silver (from tonyksilver.com and thesilvervoice.co.uk) to hear the story of how one simple but often‑ignored change helped Tony turn his LinkedIn presence into an engine for visibility, credibility and connection.Tony shares how he started using LinkedIn seriously back in 2008 after a career shift, and how he now teaches others to use the platform strategically so that they stand out — not just add connection after connection. The Silver Voice+2LinkedIn+2What we cover in this storytelling conversation:The origin story: Tony’s journey into LinkedIn mastery — why he got serious about it and what he discovered.The turning‑point moment: How Tony realised most profiles are invisible, and the simple changes that made his visible.Deep dive into the top card and profile setup: What belongs there, and what doesn’t — the first “headline” people see when they land on your page.Understanding LinkedIn’s algorithm and notification system: What it rewards, what it ignores — and how to play by the rules rather than fight them. Dripify+1Networking versus broadcasting: Why content alone isn’t enough — how relationships made Tony’s profile work for business.LinkedIn activity that generates results: From comments to posts, messages to shares — what Tony sees as the “traffic lights” for real engagement.Real‑world examples and action steps: Tony walks us through what he’d fix if he stepped into your profile today.For B2B businesses and service professionals (just like many of you in our community), how to use LinkedIn as a business tool — not just a digital résumé.Guest links & resources:Connect with Tony on LinkedIn: Tony K SilverVisit Tony’s websites: tonyksilver.com, thesilvervoice.co.ukWatch the full YouTube presentation: “LinkedIn Engagement Hacks to Make Your Profile STAND OUT!” → https://youtu.be/6GZ3uLe9h2EContact & next steps:Want to go deeper? Reach out to us at info@kreativinsight.comand tell us how you’re using LinkedIn — or what’s holding you back.Missed the live Tuesday event? Join us Tuesdays 8‑9 AM EST for the next East Trade Winds Weekly meeting and meet more guest experts: Register here.A big thank‑you to the Canada Growth Network for their generous support in making this series possible: canadagrowthnetwork.com.Want to take action right now?Click the YouTube link above and watch Tony’s talk.Drop a comment or reach out to Tony — tell him which one hack you’ll apply this week.Share the show with a peer who’s serious about LinkedIn (they’ll thank you).Let’s make your LinkedIn profile work for you. Plug in the insights, take one action this week, and then come back and tell us how it went. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    19 m
  • Top AI Expert Reveals 5 Strategies to BOOST Team Performance Now
    Nov 7 2025

    In a fast-changing digital world, many teams are disconnected, under pressure, and missing out on the real potential of AI to support—not replace—human impact.

    🔑 Key Topics Covered:

    • What the Talent Box really is—and why it works
    • Four color personality types and how they affect your team
    • Why intention and mindfulness change outcomes
    • How AI can enhance (not replace) recruitment and team building
    • True stories of businesses saved by retraining, not replacing, staff
    • How to foster trust and emotional safety in fast-moving environments
    • The real cost of ignoring continuous learning
    • Tips for creating a quality mindset in your team
    • Practical examples of AI-driven recruiting and task allocation
    • How burnout, disconnection, and fear hurt performance—and how to fix it

    🎯 Featured Guest: Tracy du Randt
    Founder & CEO of NationBuild
    Connect on LinkedIn: Tracy du Randt

    🎥 Watch the full YouTube episode:
    Top AI Expert Reveals 5 Strategies to BOOST Team Performance Now

    🎙️ Listen on Simplecast:
    Podcast Link

    🙌 Special Mentions:

    • Bernie Franzgrote — LinkedIn
    • Wayne Pratt — LinkedIn | Contact: Wayne@motivateu.ca
    • Vanessa (AI Tools & Training) — Weekly AI resource updates at Smart.me

    🚀 Proudly Sponsored by:

    Canada Growth Network
    CRM Deal: $1 for your first month, $39 after.
    Get started here: Special CRM Offer

    📩 Reach out to us:
    Questions, feedback, or want to collaborate?
    Email: info@kreativinsight.com

    💬 We Want to Hear from You:

    Which strategy resonated most with you?
    Leave a comment on YouTube, connect with Tracy, or email us.
    👇 Let’s talk impact. Let’s talk growth.

    🎟️ Join the Next Live East Trade Winds Event:
    Tuesdays | 8–9 AM EST | Live on Zoom
    Register here
    Meet new speakers, network globally, and unlock real insights.

    Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

    It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

    It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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    17 m
  • 5 GOOGLE Business Profile Tips to Boost Visibility
    Oct 29 2025

    Most businesses have a Google Business Profile… but few actually use it to its full potential.

    When was the last time you updated your Google Business Profile? If you're like many business owners, it might have been… never.

    In this energizing episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with marketing powerhouse Catherine (Cat) Herd of Purple Panda Creative Marketing.

    Cat reveals a game-changing truth: your Google Business Profile isn’t just a listing—it’s a living, breathing part of your digital storefront. And if you're not using it right, you're leaving visibility, credibility, and customers on the table.

    What You’ll Learn:

    In this value-packed session, Cat walks us through:

    Why Google Business Profiles matter more than ever
    The hidden risks of outdated or inconsistent listings
    The power of weekly posts—and what to share
    How to use photos (even of your dog!) to trigger the algorithm
    Review strategies using links + QR codes
    The critical difference between Owners and Managers—and why your role matters
    What gets you suspended (and how to fix it fast)
    The exact format and size Google wants for videos, posts, and images

    Whether you're DIY-ing your marketing or thinking of outsourcing, Cat makes it simple, approachable, and actually fun.

    🎁 Free Consultation Offer:

    Cat offers free 1-on-1 strategy chats to help you optimize your Google Business Profile without the hard sell. Want to chat with her?
    📬 Connect on LinkedIn or reach her through Purple Panda Creative Marketing

    📬 Connect + Collaborate:

    Want to learn more?
    📧 Email us at: info@kreativinsight.com
    🔗 Watch the full video on YouTube

    🧭 Join the Conversation:

    Ready to ask questions or share your own Google success story?
    💬 Leave a comment, tag Cat on LinkedIn, or share this episode with a friend who needs visibility help.

    💡 Want more inspiration like this? Join our weekly East Trade Winds event every Tuesday from 8–9 AM EST and network with passionate professionals and guest speakers like Cat.

    👉 Register now for East Trade Winds

    🎤 Interested in speaking? Reach out to Wayne Pratt or email him at wayne@motivateu.ca

    Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

    It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

    It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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    14 m
  • Can You Spot a Financial Scam in 5 Minutes?
    Oct 22 2025

    Fraud is now the most common crime in the UK—Jason helps people and businesses spot scams before they lose money.

    📝 EPISODE DESCRIPTION

    Jason Costain, a fraud expert from Javloc, has seen it all. Fake websites. Social engineering. Text messages that fool even cautious parents.

    In this must-hear episode of East Trade Winds, hosted by Bernie Franzgrote and Wayne Pratt, Jason walks us through shocking real-life scam stories—including how he was targeted while abroad. And he reveals the simple but powerful ways anyone can outsmart financial criminals.

    You’ll hear how criminals combine fake ads, social media traps, stolen data, and emotional manipulation to steal money. And more importantly, how to stop them.

    🎯 KEY TOPICS COVERED

    • Why fraud is now the #1 crime in the UK—and what that means globally
    • Card scams using Facebook ads and fake online shops
    • How criminals use "pig butchering" and WhatsApp messages to manipulate you
    • Jason’s personal story of nearly losing hundreds of euros abroad
    • The psychology of scams: fear, urgency, and timing
    • What banks aren’t telling you: default payment limits, fraud stats, and controls
    • Tips to protect yourself and your family, from passwords to payment alerts
    • How to reduce your risk today with simple settings in your bank account
    • Why confidence makes you more vulnerable, not less

    🔗 GUEST LINKS & RESOURCES

    👤 Jason Costain
    Connect with Jason on LinkedIn
    🌐 Visit Javloc’s website

    ▶️ Watch the full episode on YouTube: Can You Spot a Financial Scam in 5 Minutes?
    🎧 Listen on Simplecast: Episode Link

    🙌 THANK YOU TO OUR HOSTS

    🎤 Bernie Franzgrote and Wayne Pratt – for guiding this important conversation at East Trade Winds.

    📣 Special thanks to the East Trade Winds community for making global networking feel local.

    📣 CALL TO ACTION

    👉 Let’s talk about this.
    Have you or someone you know faced a scam like this?
    💬 Leave a comment, share your thoughts, or ask Jason a question on LinkedIn.

    🔐 Want to protect your small or mid-sized business from these scams?
    📧 Reach out to us at info@kreativinsight.com

    🎟️ Join us next Tuesday, 8–9 AM EST at the East Trade Winds Weekly Networking Event:
    Register Here
    Hear from more experts like Jason and grow your business connections.

    🔍 SEO OPTIMIZED TOPIC TAGS

    online fraud prevention, business cybersecurity tips, financial scam awareness, small business security, digital payment safety

    Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

    It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

    It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

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    17 m
  • Are You Making These 3 BIG Entrepreneurship Mistakes?
    Oct 15 2025
    Most startups fail not because of the idea—but because of three big, avoidable mistakes in validation, pitch communication, and legal structure.In this high-impact episode of East Trade Winds, hosted by Bernie Franzgrote and Wayne Pratt, we welcome Anthony Rose, founder of SeedLegals and a legal tech trailblazer helping startups raise smarter.Known as the “man who saved the BBC” and a serial entrepreneur, Anthony brings insights from working with over 50,000 startups through SeedLegals. In just 15 minutes, he dives into the top three mistakes founders make—then hands you the blueprint to avoid them.This episode is for anyone trying to launch or scale a startup without losing time, traction, or equity.👉 Watch the full video on YouTube: Are You Making These 3 BIG Entrepreneurship Mistakes? 🧭 KEY TOPICS COVERED🚫 The 3 Mistakes Founders Make:Weak validation – Asking the wrong people the wrong questionsUnclear messaging – Explaining what you do instead of why it mattersLegal oversights – Starting with the wrong structure and missing out on critical tax breaks💬 Validation the right way: Anthony recommends The Mom Test and building with tools like Lovable and WhisperFlow for real-time feedback and cost-effective testing.🌐 Website & pitch hacks: Stop listing features. Start with pain points, solutions, and a clear call to action. He shares real-world examples of website copy that wins customers vs. confuses them.💸 Fundraising done right:Learn when to bootstrap, when to raise, and how to avoid giving up too much too soon. Understand how to leverage angel investors, and why VC feedback like “come back later” isn’t helpful.📉 Legal landmines:From starting with an LLC instead of a C-Corp, to ignoring QSBS tax exemptions, Anthony explains how U.S. founders are losing money and control without realizing it. Learn how SeedLegals solves this affordably and efficiently.📈 The secret sauce:Know when to raise, how much to ask for, and how to protect your equity using safes, valuation strategy, and stepwise fundraising. 👤 GUEST LINKS & RESOURCES🎤 Anthony RoseFounder, SeedLegalsLinkedIn: Anthony RoseWebsite: seedlegals.com💡 Tools Mentioned:The Mom Test (Book)LovableWisprFlow🙌 ACKNOWLEDGMENTSSpecial thanks to co-hosts:Bernie FranzgroteWayne Pratt (MotivateU)📣 Want to share your insights as a guest speaker? Contact Wayne Pratt.📬 GET IN TOUCHHave questions or want to collaborate with East Trade Winds?📧 Reach us at: info@kreativinsight.com🔁 CTA & NEXT STEPS✅ Watch the full YouTube interview → Click here✅ Connect with Anthony → LinkedIn✅ Register for the next East Trade Winds Tuesday (8–9 AM EST) → Join here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 m
  • Want To Be A Podcast Star? Try These Tips!
    Oct 8 2025
    Many experts and entrepreneurs struggle to stand out as podcast guests—Noémi Beres shows you how to fix that. It’s one thing to get on a podcast… it’s another to make it count.When Noémi Beres co-founded Podcast Connections, she noticed how many guests missed key opportunities—by failing to prepare, promote, or connect.In this energizing episode of East Trade Winds—hosted by Bernie Franzgrote and Wayne Pratt—Noémi dives into the real secrets of podcast guest success.She doesn’t just talk theory—she shares what actually works.Whether you're an author, coach, founder, or creative professional, this episode will show you exactly what to do before, during, and after your interview to build relationships and boost your credibility. 🎯 Key Takeaways Include:🎯 Why podcast guesting is the ultimate networking tool for 21st-century professionals🔍 How to research and choose the right podcasts for your brand✉️ Crafting a perfect pitch that gets a "yes"🎙️ Preparation tips for confident, high-value interviews🤝 Post-interview etiquette that builds lasting connections🧠 Consistency matters—why two episodes won’t make you a star, but six months might🌟 Gratitude is your secret weapon—yes, reallyNoémi also shares powerful stories—from podcasting missteps to momentum-building moves—and explains why podcast guesting is only effective when done with clarity, commitment, and care.This is more than just a visibility play—it's a relationship strategy. 🔗 Guest Resources & Contact Info:🌐 Website: PodcastConnections.co💼 LinkedIn: Noémi Beres 🙌 Special Thanks to Our Hosts:🎤 Bernie Franzgrote – Business Strategist🎤 Wayne Pratt – Speaker & Connector at MotivateU.ca 📺 Watch on YouTube:Want To Be A Podcast Star? Try These Tips!📩 Have questions or want to work with us?Reach out anytime: info@kreativinsight.com 🚀 Want more of this?Join us LIVE every Tuesday from 8–9 AM EST at the East Trade Winds Weekly Meeting and meet other thought leaders, founders, and experts who share real knowledge that moves the needle.🎟️ Register here:East Trade Winds Weekly on Zoom💬 Ready to step up your presence? Leave a comment, share the episode, or connect directly with Noémi—we’d love to hear how her tips land with you. 📣 Want to be our next guest speaker?Contact Wayne Pratt on LinkedIn or email: wayne@motivateu.ca Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    14 m
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