Episodios

  • Cash Position, Gross Margin, Revenue | Which One Matters Most?

    Cash Position, Gross Margin, Revenue | Which One Matters Most?
    Feb 18 2026
    Have you ever gone on a road trip without checking the map?In this episode of the East Trade Winds Podcast (S3 E023), host Bernie Franzgrote sits down with Walid Doumyati of Your Precision Growth Partners to explain why many businesses try to grow without a financial roadmap.Walid shares a simple story.Imagine you are driving from Washington, D.C. to Miami. Your goal is to reach $50 million in revenue. You have a mechanic (your CPA). You have someone checking your dashboard (your bookkeeper). But no one is mapping the journey.That is the role of a CFO.A CPA looks at the past.A bookkeeper shows you today’s numbers.A Fractional CFO builds the plan for tomorrow.Walid explains why revenue alone does not mean you are winning. A company can have $5 million in sales and still run out of cash. What matters is your cash position, gross margin, runway, and strategy.Using real-world examples, Walid shows how poor cash flow forecasting, pricing without margin clarity, and missing financial scorecards can cost business owners six to seven figures per year.The big lesson?The businesses that win are not the ones with the most resources. They are the ones with the best plan. Key Topics Covered• The difference between a CPA, bookkeeper, and Fractional CFO• Why revenue is not the most important financial metric• Cash flow forecasting for 60, 90, and 180 days• Gross margin optimization and pricing strategy• The 16 financial metrics every growing business should track• Avoiding cash shortages during growth• Building a financial roadmap to $50M Featured GuestWalid Doumyati, CMA®Fractional CFO & Financial Strategy ExpertYour Precision Growth Partners 🎁 Special Offer (Limited Time):Book a complimentary 30-minute Financial Strategy SessionReceive a complimentary Financial Health AssessmentSchedule here:https://calendly.com/waliddoumyati/right-fit-call?preview_source=et_card&month=2026-02 Supporting HostsBernie FranzgroteWayne PrattPercy Barr Recognized SupportThis episode is proudly supported by Canada Growth Network.Structured growth support for small and mid-sized businesses.Join for $47 CDN/month. No contract.Continue the Conversation📺 Watch on YouTube📰 Read the full article on Ghost.io📩 Questions or feedback?Email us at: info@kreativinsight.comIf you are a small or mid-sized business owner who wants predictable growth, not guesswork:✔ Watch the full YouTube episode✔ Connect with Walid Doumyati on LinkedIn✔ Book your complimentary strategy session Join the next East Trade Winds Tuesday event (8–9 AM EST)Register here:https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come meet other growth-focused leaders and discover future guest experts.Because growth is not about driving faster.It is about driving smarter. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    11 m
  • Impossible Things Happen When You Do This One Thing

    Impossible Things Happen When You Do This One Thing
    Feb 11 2026
    Most businesses think helping the planet costs money, and Shel shows how ethical marketing can grow profit while doing real good.Shel Horowitz talks about a bold idea: treat the Earth like your best client. He says businesses do better when they care about people and the planet. In this episode, Shel shares stories that prove green choices are not a burden—they are business fuel. He explains how buildings saved millions by using less energy, how waste can become new products, and how honest messaging builds trust. Shel reminds us that “impossible” is just an opinion and that small steps can create big change. When a company mixes purpose with profit, everyone wins—customers, workers, and the world.Shel teaches that marketing should talk about benefits, not labels. Customers care about warmer blankets, cleaner air, and lower bills more than the word “green.” He shows how saving water, energy, and materials puts money back on the table. Ethical brands also keep staff longer and turn them into proud ambassadors. Shel calls this the win-win-win model: good for business, good for buyers, good for the Earth.The conversation is full of practical examples. Big retrofits paid back in months. Creative companies turned brewery waste into mushrooms and fish food. Simple habits like using less water while brushing teeth show how thinking differently changes results. Shel believes every business can design products and services that heal the world while earning strong profits.Key topics coveredEthical marketing as a growth engineRegenerative business that lowers costsHow sustainability ROI beats old thinkingTelling honest stories customers trustTurning waste into new valueBuilding loyalty through purposeGuest links & resourcesShel Horowitz LinkedIn: https://www.linkedin.com/in/shelhorowitzethicalmarketer/Going Beyond Sustainability: https://goingbeyondsustainability.com/Supporting peopleHost – Bernie Franzgrote:https://link.v1ce.co.uk/berniefranzgroteKnack 4 Business: https://tinyurl.com/43fdyzewSupported by Canada Growth Network: https://canadagrowthnetwork.com/Special offersShel provides free gifts including a PDF of his book “Guerrilla Marketing to Heal the World” plus slides and tools to help companies begin their ethical marketing journey.Calls to actionRead more and share your thoughts—comment on the episode and connect with Shel or our team.Email us: info@kreativinsight.comGrow with Canada Growth Network: https://canadagrowthnetwork.com//ghl – $47 CDN/month, no contractSubscribe to Knack 4 Business on Simplecast and YouTube.Watch & readYouTube: https://youtu.be/Z1hDu2_zrSIArticle: https://knack-4-business.ghost.io/impossible-things-happen-when-you-do-this-one-thing COMMUNITYWant practical ideas that grow profit and protect the planet?Watch the full YouTube episode, connect with Shel Horowitz, and join us live at East Trade Winds Tuesdays 8–9 AM EST to meet more guests like this.👉 Register free:East Trade Winds Weekly meetinghttps://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9Come ask questions, share your story, and build a business that does well by doing good. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    17 m
  • Economic Uncertainty? Here's What Business Owners Must Do

    Economic Uncertainty? Here's What Business Owners Must Do
    Feb 4 2026
    Picture this: you're running a business, and suddenly, payments slow down, costs go up, and suppliers stop picking up the phone. What do you do next?That’s the exact question financial expert Eric Sonego from CAPROS helps answer in this episode. Host Bernie Franzgrote of Knack 4 Business sits down with Eric to talk through the most pressing challenge today’s entrepreneurs face: uncertainty.Using simple language, real stories from Canadian business owners, and no-fluff advice, Eric breaks down what business owners should actually do when the economy shifts.From a clothing store trying to manage inventory, to a service provider worried about one big client falling behind—this episode dives into what happens behind the scenes and what proactive leaders must start doing today.Eric shares why late payments are red flags, how to keep CRA happy by staying inside industry benchmarks, and what you must do with that business plan after you hand it to the bank.You’ll also hear about staff strategy, managing supplier relationships, and how smarter inventory decisions could save you from a costly mistake.Whether you’re running a store, building a service firm, or freelancing full-time—this is for you. 💡 Key Topics CoveredThe “before and after” world of business post-COVIDWhy consistent late payments signal internal breakdownsThe hidden risks in relying on one supplier or one major clientWhat CRA looks for in your expenses (and how to stay compliant)Why reducing stock can protect cash flowHow to compare your costs using Industry Canada dataWhy most business plans fail after funding—and how to fix thatHow Eric ensures his staff protects the firm, not weakens it 🧑‍💼 Guest SpeakerEric Sonego, Senior ConsultantCAPROS🔗 LinkedIn🔗 Website🎙️ HostBernie FranzgroteKnack 4 Business🔗 LinkedIn🔗 Website 🙌 Supporting Partners🎯 East Trade Winds CommunityRegister to join the weekly event: East Trade Winds Tuesdays (8–9 AM EST)🌱 Canada Growth NetworkHelping Canadian businesses grow with tools like Go High Level.Explore here: https://canadagrowthnetwork.com/ 💌 Contact Us📧 Questions or feedback? Email: info@kreativinsight.com 🎁 Special Offers🔥 Join the Canada Growth Network for just $47 CAD/monthIncludes access to Go High Level CRM tools, peer learning, and coaching.Available now at CanadaGrowthNetwork.com 📺 Watch the Episode🎥 YouTube Video: Economic Uncertainty? Here's What Business Owners Must Do🎧 Simplecast Audio Episode📰 Read the article on Ghost.IO 📣 Final Call to ActionRunning a small or medium business in Canada? Facing uncertainty with cash flow or clients? 👉 Watch the full episode now on YouTube, connect with Eric Sonego, and join us live at the next East Trade Winds Tuesday to hear more voices that help your business grow. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 m
  • From Laid Off to $1 Million: The TV Appearance That Started It All

    From Laid Off to $1 Million: The TV Appearance That Started It All
    Jan 28 2026

    What happens when you get laid off with no backup plan—just a wild idea and a pun?


    For Colin McIntosh, it meant building Sheets & Giggles, a sustainable bedding company with humor and heart. Three weeks after losing his job, Colin founded a company that would disrupt a stagnant, plastic-filled industry—and eventually land him on Good Morning America.

    In this episode, Colin takes us behind the scenes of his journey from “just trying to pay rent” to leading a million-dollar month brand that’s become a cult favorite among eco-conscious sleepers.

    It’s a story about resilience, creativity, and standing out by staying true to yourself.

    🔍 KEY TOPICS COVERED

    • The real reason Colin chose bedding—and how he turned a fragmented, polyester-dominated market into an opportunity
    • What makes LyoCell (made from eucalyptus) a game-changer over cotton, bamboo, and polyester
    • Why polyester sheets might be harming your health—and what to use instead
    • The viral avocado face mask ad that broke Facebook (and made customers giggle)
    • The power of authenticity: using friends as models and real moments as ads
    • How a $40K donation during COVID turned into national press and GMA
    • Why Sheets & Giggles never irons their sheets—and how that became a brand ethos
    • Creating life-changing jobs for formerly incarcerated Coloradans
    • Building a business that’s plastic-free, inclusive, and truly fun
    • Colin’s hot takes on the job market, résumé trends, and what makes hiring work in 2026

    🎁 RESOURCES & LINKS

    Guest: Colin McIntosh

    🔗 Website: Sheets & Giggles
    💼 Resume Platform: Helping 20,000+ job seekers monthly
    🔗Connect on LinkedIn
    📺Watch the YouTube Interview

    🎙️ ABOUT EAST TRADE WINDS & SUPPORTERS

    This episode was made possible by the Canada Growth Network
    🌐CanadaGrowthNetwork.com – Tools, coaching, and systems to help small & medium businesses scale. Just $47 CAD/month. No contracts.

    Hosted by the community at East Trade Winds
    🔗Join our next weekly session – Tuesdays, 8–9 AM EST
    📧 Contact: info@kreativinsight.com

    Special thanks to:

    • WebIndexer – Turn your website into an AI-powered sales assistant

    🗣️ CALL TO ACTION

    👉 Watch the full story unfold on YouTube: Click here to watch
    💬 Comment your favorite moment, tag someone who needs this story, and share to inspire a fellow entrepreneur.
    🤝 Connect with Colin on LinkedIn or reach out directly.
    📧 Want to attend our next networking event or be a speaker? Contact us at info@kreativinsight.com
    🌐 Register now for the next East Trade Winds Tuesday: Click to RSVP

    Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

    It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

    It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    12 m
  • Ask Better Questions, Sell More Using Assumptive Hero

    Ask Better Questions, Sell More Using Assumptive Hero
    Jan 22 2026
    Most salespeople pitch too hard or drop prices. This episode teaches how to sell confidently—by assuming the sale and asking the right questions. What if your next big sale didn't come from pitching harder… but from showing up like a hero?In this episode of East Trade Winds, we sit down with Paul Kirch, founder of Sellience and BOSS Academy, to explore "assumptive selling"—a mindset shift that puts service and strategy before sales tactics.Paul believes selling is emotional. When you truly understand what your buyer is going through, you become more than a vendor—you become a trusted guide.🎤 What You’ll Hear:Paul shares how he developed the Askology Method, a proven question-based system that unlocks buyer motivation, builds rapport, and reveals deep-seated needs. You’ll also learn how assumptive selling creates momentum by assuming the role of a helpful partner—not a pushy seller. 🔍 Key Topics Covered:✅ Why Assumptive Selling Works:Confident sellers who assume they're there to help don’t come off as aggressive—they feel like partners. It’s not about arrogance—it’s about service-driven certainty.✅ The Askology Method – Four Types of Questions:Guiding Questions: You know the answer, but use them to gain permissionInvestigative Questions: Help you discover unknowns and guide the pathEmpathy Questions: Connect on emotional and human levelsInstigating Questions: Challenge the status quo gently to inspire change✅ Order Takers vs. Order Makers:A barista that just fills your order is replaceable. One that recommends a better drink you’ll love? Memorable. Paul explains how proactive engagement creates value.✅ The Dessert Experience:Don’t just offer value—show it. Create irresistible, sensory-rich experiences that spark emotional desire, loyalty, and upsells. Think dessert tray vs. "want dessert?".✅ Confidence Without Pressure:True confidence in sales comes from preparation and purpose. Paul shares a story where one powerful question turned a no into one of his largest clients. 📘 Free Resource:Download Paul’s free Askology eBook:👉 Askology Method – Free eBook 🙋‍♂️ About the Guest:Paul Kirch🎯 Sales Consultant, Trainer, Speaker🌐 PaulKirch.com🔗 Connect with Paul on LinkedInFounder of Sellience and BOSS Academy, Paul empowers businesses to use smart questions and confident assumptions to boost revenue, deepen relationships, and increase close rates. 🤝 With Thanks To:📣 This episode is proudly supported by Canada Growth Network — helping Canadian entrepreneurs connect, grow, and thrive. https://canadagrowthnetwork.com/ 👥 Want to engage with more thought leaders like Paul?Join our next East Trade Winds Tuesday event from 8–9 AM EST. 📅 Register here 📩 Let’s TalkGot a question, idea, or guest suggestion?Reach out to us at info@kreativinsight.com Call to Action▶️ Watch the full YouTube replay now:Ask Better Questions, Sell More Using Assumptive Hero💬 Drop your thoughts in the comments. What’s your favorite type of Askology question?📲 Connect with Paul here or visit Sellience.📆 Don’t miss the next East Trade Winds live event.Register now to network, learn, and grow your business. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    16 m
  • Your Business Has More Profit Potential Than You Think

    Your Business Has More Profit Potential Than You Think
    Jan 19 2026
    Many businesses earn strong revenue but unknowingly leave profit trapped inside their operations.Where is your profit hiding?Most business owners push hard to grow revenue—but many still feel stuck in a cash crunch. In this eye-opening episode, Karena Bell, founder of ProfitLinz, shares a powerful message: profit isn’t missing—it’s just hidden.Drawing from her experience as a forensic profit strategist, Karena shows how businesses can unlock money already inside their operations—without cutting revenue, slashing staff, or waiting for growth.Instead of guessing where the money leaks are, Karena uses data-backed tools to help businesses recover what they’ve already earned. She walks us through real examples of companies that:Freed millions in working capital by adjusting receivablesIncreased profits without adding new customersGained control during rising costs, tariffs, and market chaosOptimized pricing and contracts to boost marginsTurned chaotic cash flow into clarity with automationYou’ll also hear why 78% of companies have untapped profit potential, and how over 80 profit levers exist in most operations—but go unnoticed when decisions are based on gut feel.Karena explains why the ProfitLinz approach flips the script on traditional consulting. It’s not about long reports or endless meetings. It’s about measurable results, fast turnaround, and actionable data.If your business feels busy but not profitable, if your financial decisions are reactive, or if you know something’s off but can’t pinpoint it—this episode offers clarity and direction.🎥 Watch the full interview on YouTube: Your Business Has More Profit Potential Than You Think 🔑 Key Topics CoveredWhat profit strategy really meansHow to find hidden profit inside your daily operationsWhy relying on instinct can hurt your marginsPractical levers: cash flow, pricing, automationReal client case studies with fast ROITariff & duty optimization tipsHow to use data to make confident financial decisions 👤 Guest Links & ResourcesKarena Bell – Founder of ProfitLinzLinkedIn: Karena Bell 🤝 Supported byThis episode is proudly supported by Canada Growth Network – connecting Canadian businesses to the tools, education, and community they need to grow smarter.Special offers and strategic resources may be available through CGN—ask us how to access them. 🙌 Special ThanksThanks to the dedicated community builders and contributors who support this work.East Trade Winds Weekly Meeting – A networking event where real business conversations happen.🗓️ Join us every Tuesday, 8–9 AM EST → Register here 📬 Contact UsHave questions, feedback, or want to work together?📧 Reach out to us at info@kreativinsight.com ✨ Call to Action💬 Leave a comment with your biggest profit challenge.📲 Connect with Karena Bell directly.📺 Watch the full episode: YouTube Link🗓️ Attend our next live East Trade Winds Tuesday session: Register hereYour business might be more profitable than you think. Let’s uncover what’s already yours. Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 m
  • Micro-Pods Are Crushing Traditional Podcasts | Here's Why

    Micro-Pods Are Crushing Traditional Podcasts | Here's Why
    Jan 15 2026
    Traditional podcasts are time-consuming and slow to show results. Megan Dougherty shares how micro-pods flip that script by offering a faster, smarter path to podcast success. In this value-packed episode of East Trade Winds Tuesday, we welcomed the ever-insightful Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. Megan introduces a compelling new approach to podcasting—micro-pods—that can help small and medium-sized businesses reach more people, create better content, and boost engagement, without the heavy lift of traditional podcasting.With more entrepreneurs and creators feeling overwhelmed by long-form shows that demand endless production cycles, Megan lays out a better alternative: short, batch-recorded episodes designed with SEO, visibility, and scalability in mind. These bite-sized episodes can be pre-recorded in one session and released frequently to keep your brand relevant and top-of-mind—without eating into your calendar. 🧭 Key Topics Covered:Why most business podcasts fizzle outThe 5 strategic podcasting goals using Megan’s Business Podcast BlueprintHow “Podcast Value Math” helps you align your show with your business objectivesWhy batching content = saving time and boosting reachThe rise of micro-pods: short-form, high-frequency episodes that do the heavy liftingReal-world use cases for micro-pods: SEO, social media traction, audience growthHow to plan, script, and batch a month of episodes in just one sittingUsing podcasts to “borrow audiences” and establish thought leadershipTips for overcoming the awkwardness of solo video recordingRepurposing content across multiple platforms for maximum ROI 🎙️ Guest Speaker:Megan Dougherty📧 megan@onestonecreative.net🌐 onestonecreative.net📕 Download her book: PodcastingForBusiness.com📺 Watch her talk: YouTube - Micro-Pods Are Crushing Traditional Podcasts 🙌 Special Thanks To:The Canada Growth Network – Proud supporters of this episode.Our engaging audience and contributors from the East Trade Winds community.📣 Shoutout to contributors:Adam, Media StrategistJojo, Podcast Host(More names can be added with specific links if you provide them.) 📧 Got questions or want to collaborate?Reach us at: info@kreativinsight.com 💡 Want to see Megan live or interact with other industry pros?👉 Join our East Trade Winds Tuesday weekly events:🗓 Every Tuesday, 8–9 AM EST📍 Register here 🔥 Call to Action:✅ Watch the full talk on YouTube to understand how to use micro-pods to grow your brand:🎥 Watch now💬 Comment on the video with your takeaways or questions.🤝 Connect with Megan Dougherty or reach out to info@kreativinsight.com for help launching your own micro-pod.📆 Join us next Tuesday at East Trade Winds and discover fresh business growth strategies weekly! Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    12 m
  • 5 Ways AI is CHANGING the RFP Game Forever

    5 Ways AI is CHANGING the RFP Game Forever
    Nov 26 2025
    Tenders and RFPs are full of opportunity—but they’re also full of paperwork, confusing rules, and missed chances.In this inspiring and practical episode of East Trade Winds, we sit down with Jim Overboom, a young Dutch entrepreneur and co-founder of TenderSeal, to uncover how AI is transforming the tendering process—and how small businesses can finally compete with the big players.🎓 Jim, who studied mechanical engineering and started several ventures in tech and automation, shares his journey from co-founding an e-bike startup to building a smart tendering platform. He walks us through a powerful true story from New Zealand, where one company scaled from 4 to 60 employees in two years—just by focusing on tenders.Then, he demystifies the tendering process:What tenders (and RFPs) areWhich industries use themWhere to find them (in Canada, the US, and EU)Step-by-step guide to applyingCommon mistakes to avoidHow AI can cut the time, cost, and complexity by 80%💥 TenderSeal’s MVP AI software helps businesses:Analyze tender documentsSummarize key infoCheck eligibilityPlan proposalsAnd (soon) auto-generate content that wins💡 If you’ve ever thought:“I don’t have time for tenders” or “It’s too complex”This episode will change your mindset—and give you a roadmap to start small, smart, and strategically. 🧭 Key Topics Covered✅ What is a tender and why it matters✅ Real-life success story from New Zealand✅ Industries that rely on RFPs✅ Tender portals in Canada, US, and Europe✅ The problem with tendering (and how AI fixes it)✅ How TenderSeal is simplifying bidding✅ The future of AI in procurement 🎤 Guest: Jim OverboomCOO & Co-founder, TenderSeal🔗 Connect with Jim on LinkedIn 🔗 Resources & Links🖥️ Watch the full YouTube episode:▶️ 5 Ways AI is CHANGING the RFP Game Forever🌐 TenderSeal platform:www.tenderseal.com📅 Attend East Trade Winds Tuesdays (8–9 AM EST):👉 Register here📣 Want to speak? Reach out to Wayne Pratt or email him at: Wayne [at] motivateu.ca 🤝 Special Thanks🎙️ Hosted by:Bernie FranzgroteWayne Pratt📢 Supported by:Canada Growth NetworkHelping Canadian businesses grow smarter, faster, and with the right tools📬 Questions or ideas? Email us at: info@kreativinsight.com 🔥 Call to ActionReady to stop drowning in tender paperwork?👉 Watch the episode, connect with Jim, and discover how AI can help you win more bids, faster.💬 Share your biggest RFP frustration in the YouTube comments—or tell us what tender you’d love help with!📅 Join us next Tuesday at East Trade Winds. You never know who you’ll meet or what breakthrough you'll find.→ Register here Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
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    10 m