In this energizing episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Garrett Rice, CEO and co-founder of Callings.ai, to uncover real solutions to modern job search frustrations.

Garrett brings a fresh take on job hunting, shifting focus from recruiter-centered tools to empowering job seekers directly. He introduces Callings.ai, an AI-driven platform that helps people find clarity in their job search journey—from identifying the right roles to preparing personalized resumes and mastering networking outreach.

Expect practical advice you can apply today, especially if you're tired of sending resumes into a black hole or feeling lost in your career path.

Key topics covered:

• Why most job search tools are failing candidates today
• How Callings.ai tailors the job hunt for individual users
• Goal-setting for long-term career satisfaction
• How to make your resume work for you—not against you
• Simple ways to network that actually build relationships
• A live walkthrough of the Callings.ai platform in action

Meet the Guest: Garrett Rice

CEO and Co-founder, Callings.ai
LinkedIn: Garrett Rice
Visit: https://www.callings.ai/app/landing

Watch the episode: YouTube: Breakthrough Strategies for Job Seekers

Want more like this? Catch us live each week!

📅 East Trade Winds Tuesday
🕗 Every Tuesday from 8–9 AM EST
🔗 Register here

💬 Connect with the speaker

📧 Reach us at info@kreativinsight.comfor speaking requests or partnerships.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many businesses fail to grow online because they choose the wrong web agency or rush into website rebuilds without preparation.

In this energizing episode of East Trade Winds, website strategy consultant Bec Fazzalari from BecFazz joins hosts Bernie Franzgrote and Wayne Pratt to walk us through the smart way to approach a website redevelopment.

With years of experience guiding brands through digital transformations, Bec shares the critical pre-agency prep steps that make or break the success of your new website. From business clarity to budget planning, from brand consistency to audience insights—Bec outlines exactly what you need before hiring a web team.

Key Topics Covered:

• When it’s time to rebuild your website
• Red flags to avoid with web design agencies
• The Agency Assessment Checklist: what to look for
• Finalizing your brand assets before the build
• Budgeting realistically for digital growth
• How to align timelines and team expectations
• Understanding your audience for better UX
• Building a collaboration mindset for success
• How to evaluate agency portfolios and values
• Creating trust for long-term digital partnerships

Guest Links & Resources:

• Connect with Bec on LinkedIn: linkedin.com/in/becfazzalari
• Learn more at becfazz.com
• Watch the full video on YouTube: Embark on a Digital Odyssey
• Listen to the episode: S2E026 on Simplecast

📧 Want to start your own website transformation journey? Reach us at: info@kreativinsight.com

Your next website could make or break your growth.

Learn how to do it right from the start.

📺 Watch the full episode with Bec Fazzalari on YouTube: Embark on a Digital Odyssey

🤝 Connect with the speaker on LinkedIn

📅 Attend the next East Trade Winds Tuesday event, meet top-tier business minds, and ask your questions live:
Register here for our next 8–9 AM EST session

Let’s build the future of your business—together.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The Problem Mark Solves: How can business owners reclaim lost hours and boost productivity without burnout?

In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Mark Ellwood, the globally recognized productivity consultant and founder of Get More Done. With decades of experience and pioneering tools like the TimeCorder device, Mark shares his secrets to unlocking hidden hours in your workday.

Key Takeaways:

1️⃣ The TimeCorder Insight: Discover how the TimeCorder helps businesses understand where time goes—and how to get it back.
2️⃣ High-Impact Activities: Learn the art of prioritizing what truly matters and cutting out the noise.
3️⃣ Conquering Admin Overload: Mark explains how to reduce time spent on low-value tasks that drain productivity.
4️⃣ Technology & Time Management: Insights on leveraging tech to streamline operations without adding complexity.
5️⃣ Effective Time Planning: Get Mark's proven strategies for mapping out your week to focus on high-priority activities.

Guest Links & Resources:

• LinkedIn: Mark Ellwood
• Websites:

Get More Done

Pace Productivity

Terrific Teams

Watch the Full Episode: 🎥From Chaos to Clarity

Join the Next East Trade Winds Weekly Meeting:
🌐 Connect with inspiring business minds every Tuesday from 8–9 AM EST. Register here: East Trade Winds Weekly Meeting

📧 Want to learn how to reclaim your time and drive business growth? Reach out to us at info@kreativinsight.com.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

The Problem Solved: Discover how to make your brand unforgettable through powerful video storytelling.

In this insightful episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt are joined by seasoned talk show host and media expert Rich "Trigger" Bontrager. Rich reveals his blueprint for mastering video as a branding powerhouse, turning simple video interactions into unforgettable brand experiences.

You'll learn:

• Zoom's Waiting Room Video Magic: Transform your waiting room into an engaging experience that introduces your brand before you even say "hello."
• Personalized Video Intros: Stand out with custom-crafted video intros that leave lasting impressions.
• Collaboration Videos: Discover the secret to multiplying your reach and expanding your network with strategic video collaborations.
• Market Domination through Video: Learn how to rise above the noise and build real human connections that drive growth.

Rich "Trigger" Bontrager's Links & Resources:

• LinkedIn: Rich "Trigger" Bontrager
• Website: richbontrager.net
• YouTube Video: Embark on a Transformative Video Journey
• Podcast Episode: Listen on Simplecast

💡 Want to elevate your brand with video?
📧 Reach us at info@kreativinsight.comfor tailored strategies to make your brand unforgettable.

📅 Join Us LIVE Every Tuesday, 8–9 AM EST!

Be part of the East Trade Winds Weekly Meeting where industry leaders share game-changing insights.
👉Register here

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

📌 What You’ll Learn in This Episode:

• Why insurance is a strategy, not just a service
• How personal tragedy led to a mission of protection
• What "beyond coverage" really means for entrepreneurs
• How to protect your business assets the smart way
• Building trust and security into your operations
• Real talk on fear, growth, and entrepreneurship
• Tools and advice from a seasoned financial advisor
• How Waypoint supports growing businesses
• The power of mindset in managing risk

📇 Connect with Jenny Hansen:
🔗 LinkedIn: https://www.linkedin.com/in/jenny-holly-hansen-365b691b
🏢 Waypoint: https://www.waypoint.ca
📧 Email: jhansen@waypoint.ca
📍 Location: Nanaimo, British Columbia, Canada

🎯 Who This Is For: Startup founders, solopreneurs, and scaling business owners.

💡 What You'll Gain: Actionable insights, hard-won lessons, and smart strategies to secure your business.

📬 Need help with growing and protecting your business?
Reach out to us at info@kreativinsight.com

🚀 Join Our Weekly Business Builder Event (FREE):
Meet other inspiring speakers and entrepreneurs like Jenny at East Trade Winds Weekly.
🗓️ Every Tuesday | 8–9 AM EST

📍 Register here: https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many businesses struggle to create content that connects and converts.

In this insightful episode of East Trade Winds Tuesday, hosts Bernie Franzgrote and Wayne Pratt sit down with Annette Mashi, founder of Write Wizards, to explore how smart storytelling can unlock business success.

From her roots in high-tech corporate to building a powerhouse copywriting agency, Annette reveals how to turn words into results. With a background in content strategy and copywriting, she shares her formula to elevate any brand through better messaging.

What You’ll Learn:
Annette doesn’t just write content — she crafts experiences. In this episode, she breaks down:

1. 🎯 How to know exactly who you're writing for
2. 📄 Formatting that boosts readability (and trust!)
3. 👤 Why you should say “you” more than “me”
4. 🎁 Selling benefits, not features
5. 🔥 The magic of powerful, emotional words
6. 📚 How storytelling keeps people coming back

Each point is packed with practical advice and easy-to-apply examples. Whether you’re a solopreneur writing your own website or a marketing pro shaping your next campaign, these are the tools to make your message stick.

Guest Links & Resources:

🔗 Annette Mashi on LinkedIn
🌐 Write Wizards Website
📺 Watch the full video on YouTube

📩 Have questions or need expert help with storytelling or content strategy?
Reach out to us at: info@kreativinsight.com

🧠 Join the East Trade Winds Weekly Meeting
Be inspired by speakers like Annette every Tuesday from 8–9 AM EST.

🔗 Register here: East Trade Winds Weekly Event

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

: Most professionals struggle to convert LinkedIn activity into meaningful business results.

Join hosts Bernie Franzgrote and Wayne Pratt in this power-packed episode of East Trade Winds featuring Daniel Alfon — a LinkedIn pioneer since 2004. Daniel breaks down the misunderstood world of LinkedIn and offers clear, actionable strategies that deliver real, measurable results without spending money on ads or gimmicks.

Summary:
If you think company pages are the way to win on LinkedIn—think again. Daniel teaches you why your personal profile is the most powerful tool for influence, growth, and connection on LinkedIn. From becoming a trusted advisor to choosing between being most connected or best connected, Daniel offers insider tactics that work for today’s crowded digital space.

What You’ll Learn in This Episode:

• Why your personal LinkedIn profile is more powerful than a company page
• The difference between “most connected” and “best connected” (and which you should be)
• How to create quality content that positions you as a thought leader
• Why consistent time investment beats paid promotion
• How to organically grow your network with influence

Guest Links & Resources:

🔗 Daniel Alfon on LinkedIn
🌐 DanielAlfon.com
📺 Watch the full video on YouTube

Call to Action:

Ready to take your LinkedIn presence to the next level?

📩 Reach out to us at info@kreativinsight.comfor personalized support.

📆 Join us live every Tuesday, 8–9 AM EST at East Trade Winds Weekly Meeting to hear from leaders like Daniel.

👉 Register FREE now and grow your business network!

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.

Many business leaders struggle to adapt their leadership to today’s fast-moving, ever-evolving business world.

Episode Summary:
In this powerful episode of East Trade Winds Tuesdays, hosts Bernie Franzgrote and Wayne Pratt welcome Janet du Preez, founder of Engagement Dynamics, for a deep dive into next-level leadership thinking. Janet brings over two decades of experience helping businesses unlock the full potential of their leaders through research-driven frameworks, dynamic tools, and a relentless passion for transformation.

This conversation moves beyond outdated leadership models and into the realm of transformative leadership—where emotional intelligence meets real-world impact. Janet explains why traditional leadership fails in the 21st century and how her Astute Leader Programme and Leader Forge Game offer practical, game-changing solutions.

You’ll learn how adaptive leadership, values-driven culture, and intentional influence can reshape teams, uplift talent, and energize organizations—especially across emerging markets and diverse cultures like Africa.

This episode is a must-listen for professionals looking to elevate their leadership game, inspire their teams, and build lasting change from the inside out.

Key Topics Covered:

• Why today’s leadership models are outdated
• The foundations of adaptive, impactful leadership
• How to create emotionally intelligent, resilient leaders
• The Astute Leader Programme: What it is & how it works
• Leader Forge: Turning leadership growth into a game
• The role of African leadership in shaping global trends
• Networking and growth opportunities with East Trade Winds

Guest Links & Resources:

• Connect with Janet du Preez on LinkedIn: Janet du Preez
• Learn more at: www.engagementdynamics.com
• Watch the full video episode: YouTube - Beyond Boundaries: Unleashing the Power of Leadership

📩 Got questions or want to collaborate?

Email us at: info@kreativinsight.com

🌟 Join our next LIVE event:

Catch more inspiring speakers at East Trade Winds Weekly Meeting

🕗 Every Tuesday | 8–9 AM EST

📍 Register here: Zoom Registration

🚀 Ready to lead beyond boundaries?

Watch the episode, connect with Janet, and let your leadership evolution begin.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.