Duped: The Dark Side of Online Business  Por  arte de portada

Duped: The Dark Side of Online Business

De: Michelle Mazur and Maggie Patterson
  • Resumen

  • If you’ve ever felt like you’ve been duped by a celebrity entrepreneur or coach, or watched with wonderment as people do downright dirty things to grow their business online, this is the show for you. When it comes to starting and growing a business online, there’s no denying the appeal of a flexible, freedom-filled life where you can make more money than you ever imagined. But behind the glossy images on Instagram and big promises, there’s a dark side. In Duped, your hosts Dr. Michelle Mazur and Maggie Patterson do a deep dive into everything that’s wrong with the online business world. From scammy life coaches to sleazy sales practices to cult and MLM style tactics we talk about all of it. You’ll learn what to watch for as a consumer so you can protect yourself from falling prey to these tricks and tactics.
    2021 Small Business Boss and Communication Rebel
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Episodios
  • Consumer Caution: Understanding the Risks of Payment Plans in Online Business
    May 6 2024

    Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out?

    The fact is, not all payment plans are created equal. While they can be an excellent way to pay for something over time, the flip side is that they can also be weaponized by celebrity entrepreneurs and used to handle sales objections.

    So, what risks should you, the consumer, know about before buying a course or program using a payment plan?

    In this episode, we’re equipping you with the knowledge to make informed decisions about what you buy and how you pay for it.

    We discuss:

    • The pros and cons of payment plans.

    • How payment plans can be weaponized to handle objections.

    • How much is a reasonable markup on a payment plan?

    • The possible pitfalls of extended payment plans.

    • Why incentives for paying in full can be problematic.

    • How third-party payment services can make payment plans more questionable.

    • Questions to ask before you buy.

    For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

    For more Duped, including monthly bonus episodes, join the Patreon.

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    46 m
  • How To Read a Sales Page (Part 2)
    Apr 15 2024

    Sales pages are designed to make us buy. But if the way they’re done is scammy or deceptive, should we really buy from them at all?

    In part one of this two-part series on sales pages, we covered program promises, pain points, and the solution. But there’s way more you need to watch for, so in this episode, we’re digging into FAQs, bonus stacks and more.

    We discuss:

    • Why long sales pages can leave you confused and worn out.

    • How do you identify possible red flags when you read an about section?

    • Key questions to keep in mind when you read testimonials.

    • Why FAQ sections devoted to overcoming money objections should give you pause.

    • Value stacking: What is it, and why is the math used often complete BS?

    For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

    For more Duped, including monthly bonus episodes, join the Patreon.

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    56 m
  • The Bundle Breakdown: What Consumers Need to Know Before Buying
    Apr 1 2024

    Business bundles seem to be everywhere these days, leaving everyone wondering if these are actually a good deal and they should jump on the bundle train.

    Sure, they often seem like a total steal, but if the bundle doesn’t actually bring YOU any value, the fact that the price was “reasonable” is irrelevant.

    How can you tell if a business bundle is worth the price or if you should run away entirely?

    In this episode, we’re breaking down everything you need to know about those business bundles from how they work, why they’re so enticing and what to consider before you buy.

    We discuss:

    • What business bundles are and how they work.

    • The potential benefits of business bundles.

    • Business bundle examples and some red flags.

    • The psychology behind business bundles and the concept of loss aversion.

    • Questions to ask yourself before you buy a business bundle.

    • What to consider if you’re invited to participate in a bundle.

    For detailed show notes and links to everything mentioned in this episode, please visit duped.online.

    For more Duped, including monthly bonus episodes, join the Patreon.

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    50 m

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