What does it take to help transform a downtown?

In this episode of Double R Flowtown, Reeves and Robert sit down with longtime Florence developer and entrepreneur Tim Norwood. From early business failures to building nationally recognized companies and helping lead the revitalization of downtown Florence, Tim shares the lessons that shaped his journey.

We dive into the story behind Hotel Florence, Victor’s restaurant, and the early vision that helped spark downtown’s resurgence. Tim also explains how the Florence Wine & Food Festival grew from a small 60-person dinner into a nationally recognized culinary event drawing chefs, writers, and visitors from across the country.

Along the way we talk about entrepreneurship, risk-taking, mentorship, the future of Florence, and why the next generation of leaders will shape the city’s growth.

Mayor Lethonia Barnes and City Manager Scotty Davis sit down with us for a candid, behind-the-scenes conversation about what’s really happening inside Florence’s water system — and more importantly, what’s being done about it. From iron-rich aquifers to construction disturbances, they break down the science, the safety standards, and the long-term fix in plain English.

With more than $200 million committed to water, sewer, and stormwater upgrades through 2045, city leadership is putting real investment behind real solutions — modernizing plants, expanding capacity, and using smart technology to keep Florence growing the right way.

Have a question about Florence’s water? Drop it in the comments. We’re reading them, or even better go straight to the source and call the people who can do something about it! 843-665-3236

In this episode of Double R Flo-Town, we break down the 2026 Florence real estate market, the rental market shift, and why Riverland Property Management just crossed 100+ doors in under five months.

We talk:

• Inventory up 64% year-over-year
• Months of supply approaching buyer’s market territory
• Why $1,300–$1,400 rentals are moving fast
• High-end downtown townhomes near McLeod
• Lennar & DR Horton bringing major new construction
• And how property management gives us real-time market data

If you're thinking about buying, selling, investing, or moving to Florence, this episode gives you the real pulse of the Pee Dee market.

We also discuss:

• Downtown Florence growth
• Short-term vs long-term rental demand
• Technology in property management (AI + automated work orders)
• The upcoming Double R Downtown concert featuring Susto

Florence is the largest city on I-95 in South Carolina — and it's still affordable. The median home price sits around $226,000, but prices are still up 13% year over year.

📍 Whether you're an investor, homeowner, or just curious about where Florence is headed, this episode is packed with insights.