Risk, Vision, and the Growth of Downtown Florence w/ Tim Norwood

What does it take to help transform a downtown?

In this episode of Double R Flowtown, Reeves and Robert sit down with longtime Florence developer and entrepreneur Tim Norwood. From early business failures to building nationally recognized companies and helping lead the revitalization of downtown Florence, Tim shares the lessons that shaped his journey.

We dive into the story behind Hotel Florence, Victor’s restaurant, and the early vision that helped spark downtown’s resurgence. Tim also explains how the Florence Wine & Food Festival grew from a small 60-person dinner into a nationally recognized culinary event drawing chefs, writers, and visitors from across the country.

Along the way we talk about entrepreneurship, risk-taking, mentorship, the future of Florence, and why the next generation of leaders will shape the city’s growth.