Last week, Amy Porterfield made a shocking announcement: she's no longer selling Digital Course Academy—the signature program that's made her $60+ million.

And while her announcement focused on evolution and new challenges, I think there's a much bigger story here about what's happening in the online course industry right now.

If you have an online course that's not selling the way you thought it would, or you're wondering why the strategies you were taught aren't working anymore—this episode is for you.

Because the online course model has fundamentally changed. And most people aren't talking about it honestly.

In this episode, I'm breaking down exactly what changed, what's working now, and most importantly, what you should be doing with your course business in 2026.

Want help pivoting your course business to what's actually working?

Drop me a DM on Instagram: @hellofunnels

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.

The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.

In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.

If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.

Strategies Covered:

• Best List Building Funnels
• Live vs Evergreen Webinars
• Paid Challenges
• Segmented VIP Launches
• ManyChat + Instagram Strategy
• Best Low-Ticket Funnels

Want to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.

Hey there! I'm Kate from Hello Funnels, and welcome to Part 4—the final episode—of our End of Year Planning Series.

If you haven't listened to Parts 1-3 yet, go back and do those first. This exercise builds on everything we've already covered.

Today's episode might make you uncomfortable. And honestly, that's kind of the point.

I'm walking you through a challenge that's going to stretch you and show you what's actually possible in 2026—even if it feels impossible right now.

It's called the 10X Exercise. And it's designed to help you think bigger, notice your resistance, and consider strategies you never would have thought of otherwise.

Because here's the truth: when we set achievable-feeling goals, we give ourselves achievable-feeling tasks. But if we want quantum-leap growth, we need to think bigger.

And even if you don't hit the 10X, you might still 2X your results. And who doesn't want that?

Want help building the plan and the systems to make this happen? DM us @hellofunnels on Instagram. We'd love to support you inside the 100K Club.

Thanks for following along with this series. Now go do the work—and let's make 2026 incredible.