In this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.

Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.

This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains that it’s not just about selling – it’s about building real connections with your followers. Sharing your experience and knowledge helps you build trust and makes clients feel more connected to you.

They also talk about something many groomers worry about: negative comments or feedback. Charlotte reassures listeners that not every post needs to be perfect, and that it’s more important to focus on helping others than chasing likes or views.

Whether you’re just starting out or want to improve your online presence, this episode is packed with advice to help you show up with confidence and grow your grooming business through social media.

• Social media matters. It’s a great tool for pet groomers to stay visible and build trust with clients.
• Build a community. Connecting with your audience builds loyalty and helps your business grow.
• Post helpful content. Share tips, stories, or behind-the-scenes – it keeps your audience engaged.
• Know your audience. Understanding what your followers care about helps you post the right things.
• Teach, don’t just sell. When you educate, you position yourself as the expert.
• Don’t forget email! Having an email list means you can stay in touch, even if social media goes quiet.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed.

Bill shares a story from a chat he had with top business coach Daniel Priestley, where they talked about how many business owners find it hard to ask for help. Often, this mindset comes from school, where we’re taught that getting help is cheating – but in business, that couldn’t be further from the truth.

Bill explains why delegation and mentorship are key to growing a successful grooming business. You might be amazing at grooming pets, but that doesn’t mean you have to be an expert at everything else, like marketing, admin, or finance. It’s okay to hand things over to a virtual assistant or someone who can help.

This episode is all about changing the way we think. Bill encourages listeners to reflect on how their upbringing or experience might be holding them back, especially when it comes to asking for support. Running a business doesn’t have to feel heavy. With the right people around you, things get easier, and more fun!

• It’s okay to ask for help. Getting support in your business isn’t a weakness – it’s smart.
• Think about your mindset. If you’ve been taught to always do things on your own, it might be holding your business back.
• You don’t have to do everything. Handing tasks over to others – like a virtual assistant – can give you time to focus on what you love.
• Being great at grooming isn’t the same as running a business. It takes different skills, and you can learn or outsource them.
• You’re not alone. There’s a whole community of pet groomers and business experts who can help you grow.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts is joined by Anastasia, also known as The Dog Tooth Fairy. She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy.

They chat about why pet dental hygiene is becoming a hot topic. Anastasia recently spent time at Crufts, where she noticed more pet owners are asking about dental care for their pets, especially dogs. This growing interest means groomers have a real opportunity to add dental cleaning to their list of services.

Bill and Anastasia also talk about how groomers and vets can work together, not against each other. Groomers can look after the day-to-day dental needs of pets, while vets can handle the more serious cases that need anaesthetic. It’s all about teamwork and making sure the pet gets the best care.

Anastasia shares tips on how groomers can get started with dental cleaning. She talks about the Emmi Pet system, which allows groomers to clean teeth without needing anaesthetic. It’s a great way to boost your business and help your clients' pets at the same time.

If you’ve ever felt unsure about offering dental services, Anastasia has training and webinars to help build your confidence. She wants groomers to feel ready and supported when adding this to their services.

• Pet owners want dental care. Anastasia has seen a big rise in demand for pet teeth cleaning – people are more aware of how important it is.
• The Emmi Pet system works. Anastasia made extra income in her first month using it, and you can too.
• Be clear with your clients. Grooming-based teeth cleaning isn’t the same as a vet’s full dental – and that’s OK. It’s about offering regular care, not medical procedures.
• Work together with vets. Groomers and vets can both play a part in keeping pets healthy; it doesn’t have to be one or the other.
• Support is available. Anastasia’s course covers everything from dental health to using the Emmi Pet toothbrush – plus lots of useful tips.
• You don’t have to feel nervous. Trying new services can feel scary, but with the right training and tools, you can grow your business and help more pets.

If you'd like to learn more about Anastasia and see if you can earn extra income, visit: www.dogtoothfairy.co.uk and don't forget to use the Promo Code: BILL10 for 10% off the courses.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/