In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts sits down with Carl Armstrong, a life coach who helps people get more clarity and direction in both life and business.

Carl talks about his own journey – leaving his admin job to become a life coach because he wanted to make a difference in people’s lives. He explains what life coaching actually is (and what it isn’t), and why it can be so powerful for people who feel stuck or unsure of their next steps.

One of the key topics Carl talks about is understanding your values – the things that really matter to you. He explains that when your work or personal life doesn’t match those values, it can leave you feeling frustrated or unfulfilled. But when you start making choices based on what matters most, life can start to feel a lot more rewarding.

Carl also shares stories from his coaching work, including one where a client was able to rebuild her relationship with her family through honest conversations and emotional growth. He shows how life coaching isn’t about giving advice – it’s about helping people find the answers that are already inside them.

This episode is a great listen if you're feeling stuck, burned out, or just ready to explore new ideas. Carl reminds us that it’s never too late to reflect, re-focus, and find more joy in life.

• Carl’s story shows how following your passion can lead to a more meaningful career.
• Understanding your values can help you make better decisions and feel more content.
• Life coaching isn’t advice-giving – it’s about helping you explore your own answers.
• Coaching can improve all areas of life, not just business – including relationships and wellbeing.
• You’re not broken. Coaches help you tap into your own strengths and direction.
• Personal growth is always possible – no matter your age or stage of life.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

If you would like to join Carl's program, you can get 10% discount with the code Bill Betts on his website: https://app.delenta.com/ta/@reimaginewithcarl

In this episode of the Pet Grooming Business Help and Support Podcast, Bill chats with Charlotte from Pet Business Support all about social media, and how pet groomers can use it to grow their business.

Charlotte shares her journey, starting as a virtual assistant and growing her business into a thriving membership group, all focused on getting better at social media. She now supports pet professionals across the UK with simple, effective ways to show up online.

This episode is full of great tips for anyone who finds social media a bit overwhelming. Charlotte explains that it’s not just about selling – it’s about building real connections with your followers. Sharing your experience and knowledge helps you build trust and makes clients feel more connected to you.

They also talk about something many groomers worry about: negative comments or feedback. Charlotte reassures listeners that not every post needs to be perfect, and that it’s more important to focus on helping others than chasing likes or views.

Whether you’re just starting out or want to improve your online presence, this episode is packed with advice to help you show up with confidence and grow your grooming business through social media.

• Social media matters. It’s a great tool for pet groomers to stay visible and build trust with clients.
• Build a community. Connecting with your audience builds loyalty and helps your business grow.
• Post helpful content. Share tips, stories, or behind-the-scenes – it keeps your audience engaged.
• Know your audience. Understanding what your followers care about helps you post the right things.
• Teach, don’t just sell. When you educate, you position yourself as the expert.
• Don’t forget email! Having an email list means you can stay in touch, even if social media goes quiet.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts talks about something that affects a lot of pet groomers: feeling like you have to do everything yourself to succeed.

Bill shares a story from a chat he had with top business coach Daniel Priestley, where they talked about how many business owners find it hard to ask for help. Often, this mindset comes from school, where we’re taught that getting help is cheating – but in business, that couldn’t be further from the truth.

Bill explains why delegation and mentorship are key to growing a successful grooming business. You might be amazing at grooming pets, but that doesn’t mean you have to be an expert at everything else, like marketing, admin, or finance. It’s okay to hand things over to a virtual assistant or someone who can help.

This episode is all about changing the way we think. Bill encourages listeners to reflect on how their upbringing or experience might be holding them back, especially when it comes to asking for support. Running a business doesn’t have to feel heavy. With the right people around you, things get easier, and more fun!

• It’s okay to ask for help. Getting support in your business isn’t a weakness – it’s smart.
• Think about your mindset. If you’ve been taught to always do things on your own, it might be holding your business back.
• You don’t have to do everything. Handing tasks over to others – like a virtual assistant – can give you time to focus on what you love.
• Being great at grooming isn’t the same as running a business. It takes different skills, and you can learn or outsource them.
• You’re not alone. There’s a whole community of pet groomers and business experts who can help you grow.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

In this episode of the Pet Grooming Business Help and Support Podcast, Bill Betts is joined by Anastasia, also known as The Dog Tooth Fairy. She’s a well-known expert in pet dental care and shares her knowledge about keeping pets’ teeth clean and healthy.

They chat about why pet dental hygiene is becoming a hot topic. Anastasia recently spent time at Crufts, where she noticed more pet owners are asking about dental care for their pets, especially dogs. This growing interest means groomers have a real opportunity to add dental cleaning to their list of services.

Bill and Anastasia also talk about how groomers and vets can work together, not against each other. Groomers can look after the day-to-day dental needs of pets, while vets can handle the more serious cases that need anaesthetic. It’s all about teamwork and making sure the pet gets the best care.

Anastasia shares tips on how groomers can get started with dental cleaning. She talks about the Emmi Pet system, which allows groomers to clean teeth without needing anaesthetic. It’s a great way to boost your business and help your clients' pets at the same time.

If you’ve ever felt unsure about offering dental services, Anastasia has training and webinars to help build your confidence. She wants groomers to feel ready and supported when adding this to their services.

• Pet owners want dental care. Anastasia has seen a big rise in demand for pet teeth cleaning – people are more aware of how important it is.
• The Emmi Pet system works. Anastasia made extra income in her first month using it, and you can too.
• Be clear with your clients. Grooming-based teeth cleaning isn’t the same as a vet’s full dental – and that’s OK. It’s about offering regular care, not medical procedures.
• Work together with vets. Groomers and vets can both play a part in keeping pets healthy; it doesn’t have to be one or the other.
• Support is available. Anastasia’s course covers everything from dental health to using the Emmi Pet toothbrush – plus lots of useful tips.
• You don’t have to feel nervous. Trying new services can feel scary, but with the right training and tools, you can grow your business and help more pets.

If you'd like to learn more about Anastasia and see if you can earn extra income, visit: www.dogtoothfairy.co.uk and don't forget to use the Promo Code: BILL10 for 10% off the courses.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Photography plays a pivotal role in establishing a strong first impression for any pet grooming business. In this episode, I am joined by Edouard Demarly, a distinguished French professional photographer, who elucidates the significance of professional imagery in enhancing one's business image. We delve into the common trepidations associated with being photographed and explore effective strategies to overcome these fears. Edouard shares invaluable insights on how to present oneself confidently before the camera, allowing business owners to authentically connect with their clientele. Ultimately, we emphasise that investing in quality photography is not merely an expense, but a vital investment that can yield substantial returns for your business.

Takeaways:

• Photography plays a crucial role in making a strong first impression for your business, enhancing trust and credibility.
• Many business owners in the pet grooming industry feel anxious about being photographed, which can hinder their marketing efforts.
• Investing in professional photography is not merely an expense; it is a vital investment that yields significant returns over time.
• The skills of a professional photographer can greatly enhance the quality of images, capturing the essence of your brand and services effectively.
• Overcoming the fear of being in front of a camera is essential; it can lead to increased confidence and improved business interactions.
• Authenticity in your photography sets you apart from competitors, as potential clients appreciate genuine representations of you and your business.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Business failures, as perceived in the realm of pet grooming, are not necessarily an indication of defeat, but rather an opportunity for growth and reflection. I, Bill Betts, elucidate the various challenges that pet grooming business owners may encounter, including redundancy and employee resignations. It is imperative to understand that these situations can serve as catalysts for necessary change and improvement within one's business. I advocate for a proactive approach, emphasising the importance of financial awareness and the establishment of a savings buffer to mitigate potential setbacks. Ultimately, reframing our understanding of what constitutes failure can empower us to navigate the complexities of business ownership with resilience and insight.

Takeaways:

• Business failure is often perceived negatively, but it can be reframed as an opportunity for growth.
• Understanding financial aspects is crucial to prevent unnecessary challenges in business operations.
• Establishing a savings buffer can provide security and options for future business decisions.
• When faced with redundancy, it is vital to reassess business strategies and consider the long-term vision.
• Employee resignations should be viewed as opportunities to improve efficiency and rethink staffing needs.
• A pivot in business strategy can relieve stress and open doors to new opportunities and creativity.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Effective communication with customers is paramount for success in the pet grooming business, as discussed by Bill Betts and his guest Amanda Cookson in this enlightening episode. They explore the significance of articulating grooming processes and establishing clear expectations to foster understanding and trust with clients. Through anecdotes and practical advice, Amanda underscores the necessity of honest dialogue, not only to enhance the customer experience but also to mitigate misunderstandings about pet care. The conversation further delves into the emotional aspects of communication, examining how the energy and approach of groomers can profoundly impact client relationships. Ultimately, this episode serves as a vital resource for pet grooming professionals seeking to refine their communication skills and cultivate a more positive business environment.

Takeaways:

• Effective communication with pet owners is essential for successful dog grooming businesses, ensuring clarity and understanding.
• Understanding the emotional state of both the pet and the owner can greatly enhance the grooming experience.
• Building rapport with clients through open questions fosters trust and leads to better service outcomes.
• Clear boundaries and expectations need to be set to maintain a productive relationship with customers.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

The conversation with Jo Awad unveils the intricate world of pet grooming, with a particular emphasis on the profound impact of pricing strategies and customer relationships within the industry. Jo, an accomplished pet groomer who transitioned from a career in medical support, shares her journey and the challenges faced as she navigated the complexities of establishing her own business, Short Bark and Sides. The dialogue explores the crucial importance of groomers effectively communicating the value of their services to clients, thereby justifying price increases that reflect the quality and care provided. Furthermore, Jo emphasises the importance of cultivating a supportive community among groomers, which not only fosters professional growth but also alleviates the burdens of isolation and anxiety often associated with running a small business. Ultimately, this episode serves as a testament to the transformative power of mindset and community in achieving success in the pet grooming sector.

Takeaways:

• In this episode, we delve into the transformative journey of Joe, a pet groomer, illustrating her transition from a medical career to dog grooming, driven by a profound desire to work with animals.
• Joe's experience underscores the often unacknowledged complexities of pet grooming, revealing the extensive learning and skill required to excel in this profession, contrary to common perceptions.
• The discussion highlights the importance of community support and mentorship in navigating the challenges of running a pet grooming business, emphasizing the value of shared experiences among peers.
• We explore the psychological barriers that pet groomers may face when it comes to pricing their services, and how overcoming these fears can lead to increased profitability and improved client relationships.
• Joe reflects on her evolution as a groomer and business owner, noting how her mindset has shifted from people-pleasing to prioritising the needs of her business and the well-being of her canine clients.
• The episode concludes with a discussion on the significance of providing high-quality, personalised care for pets, highlighting how higher pricing can enhance the overall service experience for dogs and their owners.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn! You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/