Turning AI strategy into business impact is something a lot of businesses are trying to do right now. So, I wanted to create an episode focussed on how to develop an AI strategy and put it into action.

My guest in this episode, Lucio Ribeiro is recognised as Australia's number one speaker on AI. He’s consulting with some of Australia’s largest organisations on AI transformation and has held executive roles with the Seven Network and Optus. He's also a Forbes columnist on AI.

In this episode we dive into:

• AI maturity inside organisations
• Challenges organisations are facing with AI
• AI strategy fundamentals
• How to build an AI team
• How to put an AI strategy into action

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

Lucio can be found on Linkedin here: https://www.linkedin.com/in/lucioribeiro/

See omnystudio.com/listener for privacy information.

AI is transforming how CMOs are running their marketing program. Many marketing departments would like to spend more time focussing on the innovative long term programs of work to progress the organisation. However, in the past, they often get pulled back into delivering short term gains and managing the always on tactical programs. With AI, CMOs finally have the chance to get ahead.

To explore this topic I had the CMO of Salesforce ANZ Leandro Perez join me on the Customer Smarts podcast. It was a fascinating discussion as Leandro has a great perspective on the demands of CMOs but also has amazing insight into AI and how CMOs can best leverage it.

In this episode we dive into:

• What makes a great CMO?
• Agentic AI boosting the impact of the marketing department
• Managing AI workers as part of your marketing team
• Having many agents specialising in specific tasks
• Customers will start to have their own agents

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

See omnystudio.com/listener for privacy information.

Every time a new technology is introduced it creates new ways to interact with customers. In recent times AI is flipping the world on it’s head but we’re also seeing progress with spatial computing and 3D experiences with devices like Apple’s vision pro. So, I wanted to get a perspective on how these new technologies are changing the way we need to approach design.

To get an understanding of how we need to change how we design experiences I had Oliver Weidlich join me on the Customer Smarts Podcast. Oliver, has been in the UX design space for a long time working with leading brands like Qantas, Optus, Atlassian and CommBank. He’s an expert when it comes to understanding how humans interact with new technologies and devices especially in the spatial computing space.

In this episode we dive into:
• How technology is driving designers to design differently
• Creating 3 dimensional experiences
• Designing for the AI Age
• The future of design

Host Bio - Justin Stafford has spent the last 20 years working on digital transformation and CX strategy projects all around the globe with brands like Samsung, Virgin, Lexus, eBay, PayPal, CommBank and even the Air Force.

You can connect with me on Linkedin here: https://www.linkedin.com/in/justin-stafford-cs/ If you’re looking for help in the customer strategy & experience design space go to www.customersmarts.co

See omnystudio.com/listener for privacy information.