• Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars

  • Mar 30 2021
  • Duración: 18 m
  • Podcast
Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars Por arte de portada

Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars

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  • Resumen

  • David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.” The agency continually produces new and standout advertising that is creative and memorable for a range of clients, including Dunkin, BMW, and Mars. For Lubars, helping companies stand out through their marketing and “mixing the cement” is the best part of his job.

    Hosts: Lavinia Calvert & Deborah Farone
    Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki 
    Audio Engineer: Nikki Rasmussen
    Editor: Jessica Penfield
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