• Strategy Sphere

  • De: Intapp
  • Podcast

Strategy Sphere  Por  arte de portada

Strategy Sphere

De: Intapp
  • Resumen

  • As professional services marketers we face the complicated challenges of marketing expertise, relationships and reputations. And whether you are in the accounting, consulting, legal, or advertising spheres, there are so many similar, yet intricate issues.
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Episodios
  • McKinsey’s General Counsel on Organizations and Excellence I Pierre Gentin
    Apr 6 2021

    Threading together his ideas on running a first-in-class legal department during a time of disruption, Pierre Gentin, Global General Counsel at McKinsey & Company, enlightens us through his great storytelling. Gentin covers the three elements he believes are vital to operating a well-run legal department: organizing the right structure, empowering talent to grow, and having great clarity of the function and its objectives. He also shares how he has been influenced by philosophy and music, and discusses growing up in South Africa. Gentin explains how small, precious moments in life may provide us with lessons that impact us in the largest way. Download the episode to learn more about Gentin’s insights and experiences — and to hear him play guitar! 

    Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield
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    31 m
  • Continuous Creativity in Advertising, BBDO, and the Creative Geniuses I David Lubars
    Mar 30 2021

    David Lubars is Chief Creative Officer of BBDO Worldwide and Chairman of BBDO North America, an advertising agency often called the most creative on the planet. As new forms of communication and technology continue to emerge — from TikTok to augmented reality — the opportunities to create imaginative and impactful advertising are endless. Download the episode to learn what role creativity plays in marketing and driving revenue. Lubars also discuss how BBDO helps its clients “keep on keeping on.” The agency continually produces new and standout advertising that is creative and memorable for a range of clients, including Dunkin, BMW, and Mars. For Lubars, helping companies stand out through their marketing and “mixing the cement” is the best part of his job.

    Hosts: Lavinia Calvert & Deborah Farone
    Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki 
    Audio Engineer: Nikki Rasmussen
    Editor: Jessica Penfield

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    18 m
  • Leadership, Design Thinking, Hiring, and the Future of the Professions I Scott Westfahl
    Mar 23 2021

    Professor Scott Westfahl, the Director of Harvard Law School’s Executive Education Program, is a nationally-recognized expert in the area of leadership. He discusses how teaching has changed during the COVID-19 pandemic and how Harvard is gathering its talent to foster new and agile ways of engaging students in the classroom. Listen to the episode to hear Westfahl share a mini course in design thinking and explain how to reformulate problems and locate new solutions. Westfahl also covers the value of networks, pointing to recent studies that show how the impact of widescale networks can help locate resources, widen contacts, and solve problems on the highest level. He explains how to design an in-house training program, and details the game-changing steps that can make the difference in hiring and retaining talent.

    Hosts: Lavinia Calvert & Deborah Farone
    Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki 
    Audio Engineer: Nikki Rasmussen
    Editor: Jessica Penfield

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    51 m

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