In this episode, John Kitchens sits down with Scott Benson, founder of the Benson Crew, to unpack how agents can shift from chasing transactions to building true wealth.

Scott shares how he went from selling phone book ads to becoming one of Canada's most innovative real estate entrepreneurs — leveraging real estate not just to generate income, but to create financial freedom. He dives into how he used private lending, partnerships, and marketing at scale to build long-term wealth and impact.

Together, John and Scott explore the mindset, math, and discipline it takes to turn your business into a wealth engine, not just a paycheck. This one's for every agent who's ready to stop working in the business and start working on their future.

From Phone Books to Freedom

• How Scott's early career in advertising led him to discover real estate as a wealth-building vehicle

• The power of seeing opportunity before the market catches up

Building Wealth Beyond Commissions

• Why most agents stay broke even when they earn more

• How Scott used private lending and investing to make money work for him

• The compounding effect of financial discipline

The Wealth Mindset Shift

• Why ego kills growth and how humility fuels collaboration

• How to think like a quarterback, not a player — control the field and your income

• Using AI and automation to invest smarter, not harder

Scaling with Strategy

• The $1M marketing move that built massive momentum for Benson Crew

• How strategic partnerships and risk-taking turned a local brand into a market powerhouse

• What's coming next for team models, AI, and wealth creation in real estate

• Benson Crew Real Estate

• Patrick Bet-David (PBD Podcast)

• Choose Your Enemies Wisely by Patrick Bet-David

• The Motive by Patrick Lencioni

• John Kitchens Executive Coaching → JohnKitchens.coach

Stop seeing your real estate business as your final destination — it's just the vehicle.
Use it to fund your investments, create leverage, and build the life you actually want.

"Your real estate business isn't your freedom. It's the vehicle that funds your freedom." — John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this first part of a 2-part Power Hour series, John Kitchens and Joel Perso kick off the Agent to CEO Framework with an in-depth look at Milestone 1: The Clarity Compass.
This session lays the foundation for every growth-minded agent and team leader ready to move from the chaos of production to the clarity of true leadership.

John and Joel dive into the diagnostic process behind identifying your current business reality (Point A) and defining your future destination (Point B). They explore how to gain visibility into cash flow, forecasting, and energy management so you can make confident, data-driven decisions that align with your long-term goals.

If you've ever felt stuck, spread too thin, or unsure how to scale without losing control, this episode gives you the tools to find your direction, eliminate guesswork, and start operating like a true CEO.

The Agent to CEO Framework

• Overview of the six milestones that transform an agent into a business leader

• Why clarity is the foundation for every milestone that follows

• Understanding how to identify your "current reality" before setting your vision
  
  

The Power of The Clarity Compass

• How to conduct a Reality Audit on your time, money, and systems

• Identifying your key constraints before trying to grow

• The importance of connecting your business goals to your lifestyle goals
  
  

From Chaos to Clarity

• Why guessing your numbers is keeping you stuck in production

• Building data-driven confidence instead of emotion-driven decisions

• The link between clarity, forecasting, and sustainable growth
  
  

CEO Thinking and Financial Visibility

• The role of financial clarity in creating freedom

• Why forecasting 75% forward and only 25% backward changes everything

• Understanding cash flow as the ultimate measure of business health
  
  

• The Clarity Compass Framework — from the Agent to CEO Process

• The Fifth Discipline by Peter Senge

• Choose Your Enemies Wisely by Patrick Bet-David

• The Motive by Patrick Lencioni

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach
  

Before you scale, get clear.
You can't build freedom from confusion—clarity must come first.

"Words talk, numbers scream. If you don't know your numbers, you don't know your business." – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this high-impact episode of the John Kitchens Coach Podcast, John Kitchens and Joel Perso unpack one of the most common struggles top-producing real estate agents face—how to escape production and build a real business that runs without you.

From strategic planning frameworks like EOS and Rockefeller Habits to mastering financial discipline and team structure, John shares the exact playbook that took him and Jay Kinder from burnout to building a scalable, profitable company.

They also break down real-world examples of agents who have successfully stepped out of production—including how they did it, the math behind it, and what freedom actually looks like once you get there.

Whether you're a solo agent planning your next stage, a team leader looking for leverage, or a CEO aiming to scale, this episode will give you the clarity, systems, and strategy you need to create lasting freedom.

The 3 Keys to Escaping Production

• Strategy: How mastering frameworks like Rockefeller Habits and EOS creates structure and focus.

• Value Systems: Why CHSA & CHBA are game-changers for consistency and scalable client value.

• Financial Clarity: The "Simple Numbers" model that transformed their net profit by 17% in one quarter.

Forecasting and Financial Discipline

• Why forecasting is not goal setting—and how to get accurate with your assumptions.

• Understanding cash flow vs. profit to stay in control of your business.

• How small teams and large teams can step out of production faster than mid-sized ones.

Leadership, Freedom, and Ego

• Why most agents can't escape production—and how to fix it.

• Letting go of ego to empower your team and build true leadership depth.

• The real difference between stepping out of production and stepping out of the business.

Real Case Studies:

• How Jim & Leanne scaled leadership to step out within 24 months.

• The Reedy team's path to financial freedom through real estate investing.

• Why Blake Sloan and others achieved lifestyle freedom through leadership leverage.

• Mastering the Rockefeller Habits by Verne Harnish

• Traction / EOS by Gino Wickman

• Simple Numbers, Straight Talk, Big Profits by Greg Crabtree

• CHSA & CHBA Designations – Certified Home Selling & Buying Advisor Programs

• John Kitchens Executive Coaching → JohnKitchens.coach
  

Freedom in real estate isn't about working harder—it's about building systems, developing people, and knowing your numbers.

As John Kitchens says:

"If you don't have a goal for freedom, you'll never escape production—it'll always own you."

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥