In Part 2 of this 6-part Power Hour series, John Kitchens and Joel continue building the Agent to CEO Framework by diving into Milestone 2: Charting the Course — the vision, values, purpose, and long-term direction that every real estate business needs before it can scale.

If Part 1 helped you find clarity on where you stand, Part 2 shows you how to define where you're going and build the strategic foundation your future growth will stand on.
John and Joel walk through the process of creating your core values, articulating your core purpose, and crafting a 10-year BHAG (Big Hairy Audacious Goal) that aligns your team, filters decisions, and keeps you focused when the market — and your emotions — shift.

If you've ever struggled with team alignment, inconsistent decision-making, hiring the wrong people, or constantly shifting strategies, this episode gives you the structure to set a direction your entire organization can follow with confidence.

• How Milestone 2 builds on the clarity gained in Part 1

• Why vision is the strategic anchor of the entire Agent to CEO process

• The role of values, purpose, and BHAG in building a scalable organization

• Why core values must be discovered, not invented

• Using frustration, peak performance moments, and "hire/fire tests" to uncover your real values

• How values become the filters for decision-making, culture, and hiring

• Why 3–5 values create clarity — and anything more creates confusion

• Understanding the emotional driver behind your business

• Why teams lose direction without a clearly articulated purpose

• How purpose helps you attract the right people and repel the wrong ones

• The difference between a mission statement and a motivating purpose

• The four types of BHAG: Target, Competitive, Role Model, and Internal Transformation

• Why thinking in 10-year timelines creates freedom, not pressure

• How a BHAG aligns your team and simplifies strategic planning

• Turning a long-term goal into a vivid, inspiring future your people can see

• Why vision must be communicated, repeated, and embedded into daily operations

• How to turn your vision into a "decision compass" for every level of the business

• Why teams fail without clarity on where the business is going

• How to bring your values and BHAG into hiring, onboarding, and accountability

• Agent to CEO Process – Milestone 2: Charting the Course

• Start With Why by Simon Sinek

• Vivid Vision by Cameron Herold

• 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy

• Good to Great by Jim Collins

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach
  
  

Before you build systems, scale teams, or step out of production… you must chart the course.
Vision, values, purpose, and a 10-year BHAG give your business direction, alignment, and the foundation to grow without breaking.

"As a CEO, your job is to show your team the mountain. If they can't see it, they can't climb it." – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this episode, John Kitchens sits down with Scott Benson, founder of the Benson Crew, to unpack how agents can shift from chasing transactions to building true wealth.

Scott shares how he went from selling phone book ads to becoming one of Canada's most innovative real estate entrepreneurs — leveraging real estate not just to generate income, but to create financial freedom. He dives into how he used private lending, partnerships, and marketing at scale to build long-term wealth and impact.

Together, John and Scott explore the mindset, math, and discipline it takes to turn your business into a wealth engine, not just a paycheck. This one's for every agent who's ready to stop working in the business and start working on their future.

From Phone Books to Freedom

• How Scott's early career in advertising led him to discover real estate as a wealth-building vehicle

• The power of seeing opportunity before the market catches up

Building Wealth Beyond Commissions

• Why most agents stay broke even when they earn more

• How Scott used private lending and investing to make money work for him

• The compounding effect of financial discipline

The Wealth Mindset Shift

• Why ego kills growth and how humility fuels collaboration

• How to think like a quarterback, not a player — control the field and your income

• Using AI and automation to invest smarter, not harder

Scaling with Strategy

• The $1M marketing move that built massive momentum for Benson Crew

• How strategic partnerships and risk-taking turned a local brand into a market powerhouse

• What's coming next for team models, AI, and wealth creation in real estate

• Benson Crew Real Estate

• Patrick Bet-David (PBD Podcast)

• Choose Your Enemies Wisely by Patrick Bet-David

• The Motive by Patrick Lencioni

• John Kitchens Executive Coaching → JohnKitchens.coach

Stop seeing your real estate business as your final destination — it's just the vehicle.
Use it to fund your investments, create leverage, and build the life you actually want.

"Your real estate business isn't your freedom. It's the vehicle that funds your freedom." — John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this first part of a 2-part Power Hour series, John Kitchens and Joel Perso kick off the Agent to CEO Framework with an in-depth look at Milestone 1: The Clarity Compass.
This session lays the foundation for every growth-minded agent and team leader ready to move from the chaos of production to the clarity of true leadership.

John and Joel dive into the diagnostic process behind identifying your current business reality (Point A) and defining your future destination (Point B). They explore how to gain visibility into cash flow, forecasting, and energy management so you can make confident, data-driven decisions that align with your long-term goals.

If you've ever felt stuck, spread too thin, or unsure how to scale without losing control, this episode gives you the tools to find your direction, eliminate guesswork, and start operating like a true CEO.

The Agent to CEO Framework

• Overview of the six milestones that transform an agent into a business leader

• Why clarity is the foundation for every milestone that follows

• Understanding how to identify your "current reality" before setting your vision
  
  

The Power of The Clarity Compass

• How to conduct a Reality Audit on your time, money, and systems

• Identifying your key constraints before trying to grow

• The importance of connecting your business goals to your lifestyle goals
  
  

From Chaos to Clarity

• Why guessing your numbers is keeping you stuck in production

• Building data-driven confidence instead of emotion-driven decisions

• The link between clarity, forecasting, and sustainable growth
  
  

CEO Thinking and Financial Visibility

• The role of financial clarity in creating freedom

• Why forecasting 75% forward and only 25% backward changes everything

• Understanding cash flow as the ultimate measure of business health
  
  

• The Clarity Compass Framework — from the Agent to CEO Process

• The Fifth Discipline by Peter Senge

• Choose Your Enemies Wisely by Patrick Bet-David

• The Motive by Patrick Lencioni

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach
  

Before you scale, get clear.
You can't build freedom from confusion—clarity must come first.

"Words talk, numbers scream. If you don't know your numbers, you don't know your business." – John Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥