In this episode, John Kitchens is joined by Gogo Bethke for a high-level, real-world conversation on where real estate, leadership, and technology are heading next.

Fresh off one of the fastest-moving years the industry has ever seen, John and Gogo break down how AI, automation, and social media are fundamentally changing how agents work, market, and scale. Gogo shares how she's leveraged technology to reduce her workload to 15 hours a week while increasing revenue—and why the agents who embrace AI without losing the human connection will dominate in 2026 and beyond.

This episode is a masterclass on CEO thinking, time leverage, social media strategy, and building a business that funds your life instead of consuming it.

• Why AI is collapsing time and accelerating opportunity

• How Gogo reduced her workweek to 15 hours without sacrificing growth

• Using AI as leverage—not a replacement for leadership

• The danger of trading hours for dollars in a scalable world

• How to calculate your real hourly rate

• Why saying "yes" to the wrong activities steals from your future

• The difference between good ideas and great ideas

• Creating decision filters that protect your time and energy

• Why social media will be the easiest lead-generation channel moving forward

• Short-form vs. long-form content and how each plays a role

• Using stories for daily connection and feeds as your digital storefront

• Why consistency—not luck—wins the algorithm

• Creating content without being on camera

• Using AI to clone voice, style, and messaging

• Turning social media into a shoppable asset

• How to create once and distribute everywhere

• Why human connection becomes more valuable as AI scales

• Building culture and community inside large organizations

• Celebrating agents, gifting, and creating belonging at scale

• Why unreasonable hospitality is the new competitive advantage

• Why lead generation will get easier—but closing will matter more

• The agents who will struggle vs. the ones who will thrive

• Why professionalism, negotiation skills, and trust are non-negotiable

• Adapting faster than the market instead of fighting it

• Expert Mentors Live 2026

• Go High Level – CRM & automation platform

• ChatGPT & AI Content Tools

• Giftology by John Ruhlin

• Unreasonable Hospitality by Will Guidara

• The GoGet Community by Gogo Bethke
  
  

The future doesn't belong to the busiest agents—it belongs to the most leveraged ones.

AI will not replace great agents, but it will expose average ones. The agents who win in 2026 and beyond will be those who understand their value, protect their time, embrace technology, and double down on human connection.

As Gogo Bethke puts it: work smarter, lead intentionally, and build a business that gives you your life back.

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥

In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with his uncle, Jeff Kitchens, for a powerful, principles-driven conversation on leadership, relationships, and building businesses that stand the test of time.

Jeff brings decades of experience across retail, finance, mortgage, real estate, and brokerage leadership—and distills it all into a simple but rare framework: timing, relationships, and follow-up. From sweating the small details to creating unforgettable client experiences, this episode is a masterclass in professionalism, long-term thinking, and leading with intention.

They also dive into recruiting, retention, mergers and acquisitions, exit strategies, and why most agents and business owners fail to treat their business like a true asset. If you want to build a real estate business—or any business—that creates opportunity, freedom, and legacy, this conversation delivers timeless lessons you can apply immediately.

• Why "sweating the small stuff" is the difference between chaos and consistency

• How standards, discipline, and professionalism compound over time

• The real meaning of customer service and unreasonable hospitality
  
  

• Jeff's three non-negotiables for long-term success

• Why timing beats pressure in recruiting, sales, and acquisitions

• How consistent follow-up creates opportunities years later
  
  

• Why internal recruiting matters more than external recruiting

• How to identify and avoid "hoppers" who poison team culture

• The small acts of recognition that keep top producers loyal
  
  

• Hiring people smarter than you—and why it accelerates growth

• How to read people, body language, and energy as a leader

• Why acknowledgment matters more than most leaders realize
  
  

• Why every business needs a "will" and an exit plan

• How to think about valuing your business as a true asset

• The hidden risk of building a business that can't run without you
  
  

• What motivates brokers and owners to sell—or merge

• The role of fatigue, timing, and clarity in exit decisions

• Why many owners don't actually know what their business is worth
  
  

• Why AI is a tool—not a replacement for critical thinking

• The shift from knowledge-based value to wisdom-based leadership

• How experienced leaders will win by questioning, not blindly trusting, technology

• Hug Your Customers by Jack Mitchell

• Unreasonable Hospitality by Will Guidara

• Honey Badger Nation

• John Kitchens Executive Coaching → JohnKitchens.coach

Success doesn't come from chasing shiny objects—it comes from mastering fundamentals. Jeff Kitchens reminds us that businesses grow when leaders commit to relationships, follow through relentlessly, and treat people with respect and intention.

Whether you're recruiting agents, serving clients, or planning your exit, this episode reinforces a powerful truth: If you take care of people and stay consistent, the opportunities will always come back around.

"If you take care of your clients, they'll take care of you. If you're focused on taking care of yourself, you've already missed the point." – Jeff Kitchens

• Instagram: @johnkitchenscoach
• LinkedIn: @johnkitchenscoach
• Facebook: @johnkitchenscoach

If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time! 🔥