Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World

Exploring how smart digital strategy turns online interactions into lasting donor relationships.

SHOW NOTES:

December 4th, 2025 – Episode # 209

Clicks, Conversions & Connection: Building Donor Loyalty in a Digital World

On this episode of Raise Nation Radio, host Dawn Lego sits down with Jen Newmeyer, CFRE (a.k.a. Charity Jen), Senior Director of Digital Fundraising Strategy at PBS, for a deep dive into what makes digital fundraising work, and what holds many nonprofits back. Jen unpacks how to structure a digital strategy that captures attention, inspires giving, and keeps donors coming back. From mapping out email journeys to fine-tuning donation forms, she reveals the behind-the-scenes tactics that transform casual clicks into meaningful conversions.

Together, Dawn and Jen explore the evolving role of data, creativity, and clarity in today’s online giving environment. It’s a masterclass in how to think like a digital strategist, balancing design, messaging, and technology to make every interaction count.

Guest Reflection:

“Digital fundraising isn’t just about technology. It’s about creating clarity, connection, and confidence in every click.“ — Jen Newmeyer

Episode Highlights:

• How to structure a winning digital fundraising strategy.
• Why professional email campaigns can make or break engagement.
• The value of testing donation forms to boost conversion rates.
• How a clear value proposition drives donor trust and action.
• Why digital adaptability is the key to long-term success.

Connect with our Guests:

• Jen Newmeyer, CFRE

Episodes Resources:

• Charity Jen
• The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics
• Digital Fundraising Transformation: The Insider’s Guide to Revolutionize Your Strategy and Raise More

Episode Credits and Extras:

• YouTube
• FREE Resources
• Raise Event Fundraising Conference
• Grant Program

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