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Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™

De: Christopher Lochhead
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Christopher Lochhead | Follow Your Different is pioneer in real dialogue podcasts. “The best business podcast” – Podcast Magazine “The worst business podcast” – Neil Pearlberg© 2022 Christopher Lochhead Follow Your Different™ Podcast Ciencias Sociales Economía
Episodios
  • 404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV

    404 Is Agentic AI the End of SaaS as We Know It? | DisrupTV
    Jul 21 2025
    In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap. The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial intelligence (AI) on business. If you’re a marketer, entrepreneur, or executive looking to future-proof your company and career, this episode is a must-listen. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Understanding the Existing Market Trap Most companies fail not because their products are bad, but because they compare their innovations to old market standards. This “existing market trap” forces them to compete in crowded, established categories, dooming them to incremental improvements and eventual irrelevance. Lochhead warns that trillions in investment will be lost if companies keep chasing existing markets instead of creating new ones, and much of the 90%+ startup failure rate is due to the trap of incrementalism, trying to be “better” rather than “different.” The key is to stop benchmarking new products against legacy solutions and instead ask: What new problem are we solving, and how can we define a new category around it? The Power of Category Design Category design is the discipline of creating and dominating new market categories. It’s not just a marketing tactic, it’s a strategic mindset shift. Markets are groups of people with a shared problem, while categories are defined by what people believe can solve that problem. Companies like OpenAI and Nvidia didn’t chase existing demand, they created it. Legendary category designers start with a vision of a radically different future and work backward, understanding that the language used to describe a product and category shapes what people believe is possible. Ultimately, the most powerful thing you can “ship” is a new belief about what’s possible. Rather than out-featuring competitors, the goal is to redefine the game and build the aisle, not just fight for shelf space. AI as a Co-Founder, Not a Copilot Treating AI as a mere “assistant” or “copilot” is a massive missed opportunity. AI should be the core foundation of your business and career. When AI is just an add-on, it leads to incremental change, but when it is treated as a co-founder, it enables exponential, net-new value creation. The next generation will be “native AI”; they’ll expect AI to be at the center of everything. To take advantage of this, businesses should integrate AI deeply, building processes, products, and even company culture around AI from the ground up, and reimagine roles so that AI is seen as a creative partner, not just a tool. To hear more of this amazing dialogue between marketing geniuses, download and listen to this episode. Links If you wish to check out more episodes from DisrupTV, you can do so on these links: LinkedIn | X (formerly Twitter) | Youtube | Apple Podcast | Website We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!
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    46 m
  • 403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business

    403 Closing the Execution Gap: Chris Happ on Vibe Creating and the Future of Business
    Jul 14 2025
    On this episode of Christopher Lochhead: Follow Your Different, we sit down with Chris Happ, co-founder and CEO of Virtuous AI, to discuss the urgent need for businesses to embrace AI. We explore how companies have a narrow two-year window to integrate AI deeply or risk being left behind. Chris shares real-world insights on closing the “execution gap” with AI, treating AI as a true business partner, and why curiosity is now the top skill for leaders. This episode is essential listening for marketing professionals and executives navigating the AI-driven future. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Chris Happ on the AI Tipping Point for Business If you’re a business leader, entrepreneur, or marketer, you’re standing at a crossroads. The AI revolution isn’t coming—it’s already here. Christopher sat down with Chris Happ, CEO of Virtuous AI, to tackle a critical question: Do businesses have just two years to embrace AI, or risk being overtaken by it? This is not just another tech hype cycle. As Chris Happ puts it, companies will either become AI-first or become fossils. The pace of change is relentless, and the window to act is closing fast. The Urgency: Why the Next Two Years Matter Chris Happ and Christopher Lochhead draw a powerful parallel between today’s AI moment and the dawn of the commercial internet in the late 1990s. Back then, the fear was being “Amazoned”—disrupted by a digital-first competitor. Today, the risk is being left behind by AI-native businesses. Chris estimates that businesses have about a two-year window—maybe less—to make AI a core part of their operations before the competitive gap becomes insurmountable. The pace of AI development is exponential. What seemed impossible last year is table stakes today. And this isn’t just a tech problem; it’s a business survival issue. Every industry, from butchers to billion-dollar enterprises, is at risk. The advice is clear: start now. Don’t wait for AI to “mature.” The companies that experiment, learn, and iterate today will dominate tomorrow. Look at how leading companies are using AI—not just in Silicon Valley, but in your own industry. The Execution Gap: The Real Barrier to Growth Most successful companies already have solid strategies. The real challenge is execution. Chris Happ calls this the “execution gap”—the chasm between what you plan and what you actually deliver. As companies grow, executing on strategy becomes exponentially harder. Critical information is often locked away in different departments or systems, and too much time is spent on repetitive, low-value tasks. AI can close this gap by analyzing data and generating insights in seconds, not weeks. AI-driven processes reduce human error and ensure best practices are followed every time, enabling you to do more with less and scale your operations without scaling your headcount. Chris Happ shared a story where Virtuous AI’s “Violet” answered a complex business question in just 26 seconds—a task that would have taken a traditional data team two weeks. The lesson: map out where your strategy breaks down in execution, identify the bottlenecks, and pilot AI solutions in high-impact areas like sales forecasting, customer segmentation, or process automation. To hear more from Chris Happ and how you can turn AI into a valuable business partner, download and listen to this episode. Bio Chris Happ has served as Chief Executive Officer of Virtuous AI since June 1, 2024, leading the company’s move from beta into enterprise-ready deployments of its “AI in a Box” platform. An experienced tech executive and entrepreneur, he previously co‑founded blueSolutions (exiting to Hubwoo), led Goby through growth to exit via Conservice, and scaled MarketTime to 780 % revenue growth and Inc. 5000 recognition. A graduate in Economics from Miami University,
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    1 h y 40 m
  • 402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman

    402 Why Your Identity Is A Choice (Not A Label) with “IRON” Mike Steadman
    Jul 7 2025
    On this episode of Follow Your Different, Christopher Lochhead welcomes “IRON” Mike Steadman, a former Marine officer, national boxing champion, and entrepreneur into another installment of Creator Capitalist Conversations. Together, they explore Mike’s inspiring journey from military service to empowering Black veteran entrepreneurs. The conversation highlights the importance of identity, resilience, and mindset in overcoming challenges and reinventing oneself. This episode is a must-listen for anyone seeking inspiration and actionable advice on personal growth and entrepreneurial success. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Embracing Identity Transformation In the world of entrepreneurship, few stories are as compelling as that of “IRON” Mike Steadman: a former Marine officer, three-time national boxing champion, and now a category designer and advocate for Black veteran entrepreneurs. Mike’s identity was deeply rooted in his military service. Transitioning to civilian life, he faced the challenge of being seen as "just a boxing coach" rather than the multifaceted leader he knew himself to be. Working with performance psychologists and entrepreneurial mental health coaches, Mike learned to step back and view himself from a broader perspective, a process he calls "psychological distancing.” By intentionally shaping his identity, Mike was able to move from being defined by his past roles to actively designing his future as an entrepreneur and advocate. Resilience Through "Time Under Tension" Just as boxers build strength and skill through grueling training, entrepreneurs develop their instincts and capacity by enduring the pressures of business. When COVID-19 shut down Mike’s in-person boxing business, he faced a moment of defeat. Instead of giving up, he used the crisis as a catalyst to pivot—launching a podcast and building a new business model from scratch. Motivation Beyond Money Financial goals are important, but lasting motivation comes from deeper sources—purpose, impact, and community. Mike found that helping others succeed (as a ghostwriter and editor) was more fulfilling than chasing personal accolades. Inspired by a business coach’s analogy, Mike emphasizes nurturing the "soil" of your life—health, relationships, and mentorship—so your business can thrive. Mike also noticed that as he hit financial milestones, the excitement faded. He began to set new, personal challenges—like running a marathon or reaching Everest Base Camp—to keep himself engaged and fulfilled. To hear more from “IRON” Mike Steadman and his thoughts on reinventing oneself and looking at things from different POVs, download and listen to this episode. Bio “IRON” Mike Steadman is a Marine Corps Infantry Officer turned entrepreneur, author, and boxing coach. As the founder of IRONBOUND Boxing, he empowers youth in Newark through boxing, mentorship, and enrichment programs. Mike also leads IRONBOUND Media, helping veteran-owned businesses build impactful brands through podcasting. A U.S. Naval Academy graduate and combat veteran, his leadership philosophy integrates discipline, resilience, and service. Mike hosts the “Confessions of a Native Son” podcast, exploring race, business, and personal growth. Passionate about social impact, he continues to create opportunities for underserved communities, embodying his mission to fight for those without champions in their corner. Links Connect with “IRON” Mike Steadman! Website: IronboundBoxing.org | IronboundMedia.com | DogWhistleBranding.com Linkedin: in/Iron-Mike-Steadman Instagram: @IronMikeSteadman We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram,
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    58 m
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