Choice Hacking  By  cover art

Choice Hacking

By: Jennifer L. Clinehens
  • Summary

  • Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
    2022 - Choice Hacking
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Episodes
  • Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
    Apr 16 2024

    Today's episode was brought to you by Choice Hacking Coaching.

    Looking for clarity, focus, and confidence in your marketing and/or career?

    Behavioral Science-powered 1-on-1 Coaching could be a good match for you.

    Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking

    ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week.

    ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

    👉 Want to grow your business with the power of psychology, behavioral science, and predictive AI?

    When you’re ready, Choice Hacking can help:

    • Courses & Skill Sessions: Improve your customer experience, customer journey maps, presentations, landing page conversion rate, and more with the power of applied behavioral science in a self-directed course.
    • Training: We can help your team level up their work with psychology, behavioral science, and AI training.
    • Consulting: Get professional insight to grow your business with projects like:
      • Customer Journey Maps
      • Customer Insights Report
      • Website Audit
      • Free to Paid Conversion Audit
      • Bespoke Projects
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    18 mins
  • Greatest Hits: The Psychological Failure of New Coke
    Apr 4 2024

    Thank you so much for listening to the Choice Hacking podcast.

    Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

    Click here to learn more and join the course

    ✅ Join my free newsletter

    ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

    ✅ Learn more about Choice Hacking's consulting arm and how we can help you grow you business this year

    INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

    //SOURCES: Choice Hacking, The Psychological Failure of New Coke

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    12 mins
  • Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
    Mar 28 2024

    Thank you so much for listening to the Choice Hacking podcast.

    Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible

    ✅Buy my book, "Choice Hacking"

    ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter

    ✅Take my course, "Behavioral Science + Psychology 101 for Marketers"

    ✅Learn how you can work with Jennifer Clinehens and Choice Hacking

    INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

    //SOURCES:

    • Choice Hacking, 5 Genius Ways Starbucks Used Psychology to Become the King of Coffee

    Disclaimer: Some resources include affiliate links, which means if you click them and buy something I get a small monetary kickback at no additional cost to you. :)

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    12 mins

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