How the 90s favorite $4 billion bookstore chain sleepwalked into bankruptcy...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

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Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

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MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching

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About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)

➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast

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FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens

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The rise and fall of Borders Books reveals hidden psychology and strategy traps that killed the bookstore chain from within. Beyond the Amazon rivalry, Borders dismantled its own competitive advantage through debt-fueled expansion, staff cuts, and a fatal customer data deal. A business failure case study in how invisible psychological signals drive customer behavior.

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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba

Why the smartest people in the NFL keep making the dumbest decisions year after year...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 FREE Course: $1M Solo Brand Blueprint - Get lesson 1 now ➡️ https://choicehacking.link/grow

👉FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching

▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)

➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast

▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens

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Exploring the psychology behind NFL Draft busts. From confirmation bias and loss aversion to sunk cost traps, we break down the cognitive biases that lead NFL teams to terrible draft decisions and how you can avoid the same mistakes.

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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba

Windows Phone did everything right and still lost - and it's all down to psychology...

👉 Want to use psychology to grow your business? If so, get my FREE guide “The $1B Business Lessons: Timeless Principles Behind the World's Biggest & Most Successful Brands (And How You Can Use Them to Grow Your Business, No Matter Its Size)” click here: https://www.choicehacking.com/billion-dollar-lessons

⭐⭐⭐⭐

Please take 3 seconds to rate and review the podcast because it helps the podcast find new listeners. Thank you! :)

⭐⭐⭐⭐⭐

▪️▪️▪️▪️▪️

MORE FREE RESOURCES

👉 Want my 7 best tips for growing a $1M+ business? If so, get my FREE course https://choicehacking.link/grow

👉Get a FREE copy of my bestselling book, "Choice Hacking: How to use psychology and behavioral science to create an experience that sings." https://www.choicehacking.com/free-book/

WORK WITH ME

👉 Want to help your team learn what makes buyers tick? I’ve helped brands like Microsoft, T-Mobile, McDonald’s, AT&T, and more to do it. Learn more and get in touch about Speaking, Corporate Training, Workshops, Offsites & more here: https://www.choicehacking.com/training

👉 Want to start or grow your business with psychology, not guesswork? We can work together to install the Choice Hacking Model, the business operating system that’s made $250M+ for my solo, startup, SMB, agency, and Fortune 500 clients (like Microsoft & McDonalds). Get started for just $215. Learn more & join the waitlist here ➡️ https://www.chiefbusinesscopilot.com

👉 Get one-on-one coaching or consulting to grow your business: https://www.choicehacking.com/coaching

▪️▪️▪️▪️▪️

About Jen Clinehens (MS/MBA)

👩‍💻 $250M+ in sales for solo, SMB, & Fortune 500 clients (like Microsoft, McDonalds)

💼 Founder of buyer psychology consultancy Choice Hacking

🇺🇸 American in the UK (Clients Everywhere)

➡️ Join 10,000+ people getting my FREE buyer psychology newsletter: https://www.choicehacking.com/read-podcast

▪️▪️▪️▪️▪️

FIND US ON SOCIAL

👉 Website & Blog: www.choicehacking.com

👉 Instagram: https://www.instagram.com/choicehacking

👉 TikTok: https://www.tiktok.com/@choicehacking

👉 LinkedIn: https://www.linkedin.com/in/jenclinehens

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The story behind Windows Phone's failure reveals powerful psychological traps like social proof, sunk cost fallacy, and network effects that kill great products. This breakdown explores how Microsoft's $7 billion Nokia bet, an empty app store, and default bias made even an award-winning smartphone OS impossible to save.

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CHECK OUT MY YOUTUBE CHANNELS FOR MORE

👉 Use Sales & Marketing Psychology to Grow Your Business: https://www.youtube.com/@whatmakesbuyerstick

👉 Psychology Stories Behind the World’s Biggest & Most Innovative Brands: https://www.youtube.com/@choicehacking

👉 Turn Your Skills Into Sales With a Solo Consulting Business: https://www.youtube.com/@jenclinehensmsmba