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Change Change

Change Change

By: Neil Butler
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There is something quite ironic about this thing called Change Management. At Untypical, we have been working in this space since the mid-1990s and in reality, for most change practitioners, nothing has changed.

Tried and true (or is that tired and true?) methodologies that deliver change programs in pretty much the same way as they did back in the early days.

People who create artefacts like change plans, BIAs (that's a business impact assessment for those not "in the know") and comms plans, the delivery of which are often used as the milestones of success more than the actual delivery of agreed outcomes.

We don't think that approach works anymore.

We are setting out to change change. We'd love you to join us on the journey.

2025 - Untypical Media Economics
Episodes
  • Looking forward or looking back?

    Looking forward or looking back?
    Apr 13 2026

    Are you spending too much time looking behind you?

    In this episode, Neil encourages you to look forward.
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    2 mins
  • Could ... not should

    Could ... not should
    Apr 6 2026

    Should implies adherence to an expectation. Could has no limits.

    In this episode, Neil explains the difference.
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    3 mins
  • Engagement is more than communication

    Engagement is more than communication
    Mar 29 2026

    Communication is not the same as engagement.

    Neil explains that engagement is always based on a relationship
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    3 mins
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