Most agencies undervalue case studies — and we were guilty of the same mistake. In this episode, George Kapernaros and Mo break down why case studies are your trust currency, how they directly impact your sales cycle, and why every single client engagement should lead to a documented success story.

You’ll learn:

Why not publishing case studies is “the most insane mistake” an agency can make

How case studies lower the effort needed to close new clients

The simple before & after framework that makes case studies persuasive

How to structure contracts so you can actually publish your work

Why you should create multiple case studies per client, not just one

What to do if you’re starting out and don’t have results yet

Whether you’re an agency owner, freelancer, or consultant — this episode will show you how to leverage your wins into future growth.

In this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business.

We dive deep into:

-How to choose the right subscription tech stack (without bias)
-Why acquisition is the real driver of retention – and how to fix yours
-Proven onboarding flows that cut churn in half
-The art of testing subscription offers for maximum LTV
-Building engaged communities that power your brand long-term

Whether you’re running E-Commerce, SaaS, or subscription boxes, this conversation is loaded with actionable strategies you can implement today.

Timestamps:
00:00 Introduction to Subscription Wizardry
03:02 Navigating Subscription Technologies
05:58 The Importance of Acquisition in Subscriptions
09:00 Retention Strategies and Subscriber Engagement
11:59 Auditing Subscription Businesses
15:08 Testing Offers and Optimizing Retention
18:01 Building a Community Around Subscriptions
26:46 Future Aspirations in Subscription Consulting

Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.

They unpack:
– Why production is no longer a moat (thanks to AI & platforms like Klaviyo)
– The collapse of “service market fit” for average agencies
– Why the real future of retention lies in strategic decision-making, not email volume
– How Yocto is scaling by hiring problem-solvers, not button-pushers
– What “Strategy Activation” means and why it’s replacing outdated audits
– The new model for high-retention, high-impact client relationships

If you're an eCom founder, marketer, or agency owner—this is your wake-up call.

🔥 Don’t forget to like, comment, and leave a review if this hit home.
🔔 Subscribe for more sharp takes on the future of retention.

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.

We dive deep into:

How to build a powerful content-driven go-to-market engine

The underrated power of personal branding in B2B SaaS

Building communities before product-market fit

How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization

Why most SaaS brands fail at content – and how to fix it

How to plug into the ecosystem fast as a new brand

This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.

In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.
If you've ever struggled to "sell" retention internally, this one's a must-listen.

🔍 Key Takeaways:

Revenue ≠ Impact. Speak the language of profit & margin.

Know who you're pitching to: finance, founders, creatives all think differently.

Frame your work around solving business problems, not showing reports.

The retention industry is changing fast. Stay sharp or get replaced by AI.

💼 We're hiring: Want to join Yocto? DM George on LinkedIn with what sets you apart. The bar is high, the opportunity even higher.

Book a Strategy Call with YOCTO:
https://calendly.com/george-kapernaros/socratic-interview

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.

👉 Why your offer is the biggest retention lever
👉 How to make customers feel the value—not just see it
👉 Why habit formation matters more than your welcome flow
👉 Smart post-purchase tactics (that don’t rely on discounts)
👉 The real reason most brands lose customers (and how to fix it)

From building emotional brand connections to turning zero-party data into real personalization, George shares practical frameworks and examples from brands he's worked with—including how to stay top-of-mind without spamming.

This is a must-watch for DTC founders, email marketers, and anyone obsessed with LTV, CAC, and retention math that actually makes sense.

Book a Strategy Call with YOCTO:
https://calendly.com/george-kapernaros/socratic-interview

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:

Scaled BattlBox into a DTC powerhouse
Sold it (at peak market conditions)
Built a Netflix show around the brand
Created a content engine where 60% of revenue comes from organic

From leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.

Whether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.

E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey

In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.

From her entrepreneurial beginnings to navigating business with a life partner, Lucy shares honest insights into content creation, the power of storytelling, and why embracing experimentation over perfection is key to startup success.

🔔 Don’t forget to like, subscribe, and hit the bell to catch more unfiltered conversations with today’s boldest founders.