Episodios

  • Retention Clarity Gap #3 | The Future of Retention Marketing: Why Most Agencies Will Fail by 2025
    Jul 13 2025

    Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.

    They unpack:
    – Why production is no longer a moat (thanks to AI & platforms like Klaviyo)
    – The collapse of “service market fit” for average agencies
    – Why the real future of retention lies in strategic decision-making, not email volume
    – How Yocto is scaling by hiring problem-solvers, not button-pushers
    – What “Strategy Activation” means and why it’s replacing outdated audits
    – The new model for high-retention, high-impact client relationships

    If you're an eCom founder, marketer, or agency owner—this is your wake-up call.

    🔥 Don’t forget to like, comment, and leave a review if this hit home.
    🔔 Subscribe for more sharp takes on the future of retention.

    ▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

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    35 m
  • How Blake Imperl Built a Personal Brand & Scaled D2C SaaS Through Community & Content
    Jul 8 2025

    In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.

    We dive deep into:

    How to build a powerful content-driven go-to-market engine

    The underrated power of personal branding in B2B SaaS

    Building communities before product-market fit

    How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization

    Why most SaaS brands fail at content – and how to fix it

    How to plug into the ecosystem fast as a new brand

    This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.


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    36 m
  • Retention Clarity Gap #2 | Selling Retention Up the Chain: From Data to Decisions
    Jun 15 2025

    In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.
    If you've ever struggled to "sell" retention internally, this one's a must-listen.

    🔍 Key Takeaways:

    Revenue ≠ Impact. Speak the language of profit & margin.

    Know who you're pitching to: finance, founders, creatives all think differently.

    Frame your work around solving business problems, not showing reports.

    The retention industry is changing fast. Stay sharp or get replaced by AI.

    💼 We're hiring: Want to join Yocto? DM George on LinkedIn with what sets you apart. The bar is high, the opportunity even higher.

    Book a Strategy Call with YOCTO:
    https://calendly.com/george-kapernaros/socratic-interview

    ▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

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    45 m
  • Retention Clarity Gap #1 | Subscription Brands: Reduce Churn Without Discounts
    May 24 2025

    In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition.

    👉 Why your offer is the biggest retention lever
    👉 How to make customers feel the value—not just see it
    👉 Why habit formation matters more than your welcome flow
    👉 Smart post-purchase tactics (that don’t rely on discounts)
    👉 The real reason most brands lose customers (and how to fix it)

    From building emotional brand connections to turning zero-party data into real personalization, George shares practical frameworks and examples from brands he's worked with—including how to stay top-of-mind without spamming.

    This is a must-watch for DTC founders, email marketers, and anyone obsessed with LTV, CAC, and retention math that actually makes sense.

    Book a Strategy Call with YOCTO:
    https://calendly.com/george-kapernaros/socratic-interview

    ▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

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    33 m
  • How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman
    May 20 2025

    In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:

    Scaled BattlBox into a DTC powerhouse
    Sold it (at peak market conditions)
    Built a Netflix show around the brand
    Created a content engine where 60% of revenue comes from organic

    From leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.

    Whether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.

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    43 m
  • E-Commerce and Content Creation Insights! CEOAFTERDARK with Lucy Jeffrey
    May 7 2025

    E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey

    In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.

    From her entrepreneurial beginnings to navigating business with a life partner, Lucy shares honest insights into content creation, the power of storytelling, and why embracing experimentation over perfection is key to startup success.

    🔔 Don’t forget to like, subscribe, and hit the bell to catch more unfiltered conversations with today’s boldest founders.

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    31 m
  • Leadership, Growth and Real Lessons – Janis Thomas Unfiltered
    May 4 2025

    In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep into empowering women in leadership, the art of negotiation, and what's next on the horizon for her career. A must-listen for anyone navigating leadership with heart, strategy, and resilience.

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    28 m
  • How Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah Rahimzadeh
    Apr 2 2025

    In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics.

    From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key elements of Digioh’s growth strategy. Whether you're a founder, marketer, agency owner, or growth strategist, you'll walk away with practical insights to apply in your own business.

    We also discuss how Digioh brings real value to agency partners, the power of relationship-based growth, and what the future holds for brands that double down on strategic alliances.

    Don't forget to like, comment, and subscribe for more content on e-commerce growth, SaaS strategies, and marketing partnerships!

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    42 m