How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman

In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:

Scaled BattlBox into a DTC powerhouse
Sold it (at peak market conditions)
Built a Netflix show around the brand
Created a content engine where 60% of revenue comes from organic

From leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.

Whether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.