Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.

They unpack:
– Why production is no longer a moat (thanks to AI & platforms like Klaviyo)
– The collapse of “service market fit” for average agencies
– Why the real future of retention lies in strategic decision-making, not email volume
– How Yocto is scaling by hiring problem-solvers, not button-pushers
– What “Strategy Activation” means and why it’s replacing outdated audits
– The new model for high-retention, high-impact client relationships

If you're an eCom founder, marketer, or agency owner—this is your wake-up call.

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▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/

In this episode of CEOAFTERDARK, George Kapernaros sits down with Blake Imperl – Head of Marketing at Digio and a true D2C SaaS insider. From his early days at Attentive and Wonderment to now driving growth at Digio, Blake has mastered the art of blending tactical marketing, authentic community-building, and personal brand development.

We dive deep into:

How to build a powerful content-driven go-to-market engine

The underrated power of personal branding in B2B SaaS

Building communities before product-market fit

How Digio helps 2,000+ DTC brands turn zero- and first-party data into real personalization

Why most SaaS brands fail at content – and how to fix it

How to plug into the ecosystem fast as a new brand

This episode is packed with practical advice, real-world frameworks, and a candid look into how Blake's personal brand opened career doors – and built massive company equity along the way.

In this episode, Mo & George dive deep into one of the biggest challenges in retention marketing: how to communicate your impact to leadership, justify budget, and drive decisions with data.
If you've ever struggled to "sell" retention internally, this one's a must-listen.

🔍 Key Takeaways:

Revenue ≠ Impact. Speak the language of profit & margin.

Know who you're pitching to: finance, founders, creatives all think differently.

Frame your work around solving business problems, not showing reports.

The retention industry is changing fast. Stay sharp or get replaced by AI.

💼 We're hiring: Want to join Yocto? DM George on LinkedIn with what sets you apart. The bar is high, the opportunity even higher.

Book a Strategy Call with YOCTO:
https://calendly.com/george-kapernaros/socratic-interview

▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/