Retention Clarity Gap #3 | The Future of Retention Marketing: Why Most Agencies Will Fail by 2025
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Retention Clarity Gap #3 | The Future of Retention Marketing: Why Most Agencies Will Fail by 2025
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Most retention agencies are stuck in 2020—still thinking retention means “send more emails.” In this episode of the Retention Clarity Gap podcast, Mo and George Kapernaros (Founder of Yocto) break down why this thinking is dead.
They unpack:
– Why production is no longer a moat (thanks to AI & platforms like Klaviyo)
– The collapse of “service market fit” for average agencies
– Why the real future of retention lies in strategic decision-making, not email volume
– How Yocto is scaling by hiring problem-solvers, not button-pushers
– What “Strategy Activation” means and why it’s replacing outdated audits
– The new model for high-retention, high-impact client relationships
If you're an eCom founder, marketer, or agency owner—this is your wake-up call.
🔥 Don’t forget to like, comment, and leave a review if this hit home.
🔔 Subscribe for more sharp takes on the future of retention.
▶ LinkedIn: https:/https://www.linkedin.com/company/george-kapernaros/