On today's episode, I am so excited to introduce you to my friend and mastermind client, the extraordinary marketing coach and super copywriter, Ashley Conway!

In this episode, we're going to be diving into mistakes that you might be making in your business that are causing you to blend in with the crowd and losing you valuable leads.

How can you write copy that allows you to truly stand out from all the voices on the internet? How can you write copy that attracts your ideal audience? Are you falling into some of these common mistakes and misconceptions?

I can’t wait to discuss all of these things and more with you on today’s episode. Let’s dive in!

>> At 2:58, before discussing mistakes people make in their copywriting, Ashley tells us some common mistakes business owners make when it comes to hiring a copywriter for their business.

>> At 5:51,  we talk about  mistakes that her clients are making right now that are causing them to blend in and to lose leads. Ashley gives us some examples of what good stand out marketing would look like versus blend in marketing.

>> At 14:13, Ashley goes into some real life examples of what she sees when business owners start to get their marketing and messaging right; and she even offers a FREE training you can download and watch that discusses the top 10 most common copywriting mistakes business owners make.

Important Links:

• Follow Ashley on Instagram: @beweirdmarketing
• Watch Ashley’s FREE training: 10 Reasons You Aren't Standing Out From Your Competition
• Follow Rachel on Instagram: @rachelrmcmichael
• Get your High Converting Landing Page Template: rachelmcmichael.com/landingpage

What if you could sign your next three clients even if your offer is only half scribbled on a Google Doc, you’ve got a tiny audience, and zero team.

If you’ve ever thought, “I just need someone to show me how to start making sales now, without all the moving pieces,” this episode is for you.

Today, I’m giving you the inside look at my Scrappy Launch System… the same one our clients are using right now to sell their offers… without a fancy funnel, a big list, or a full launch runway.

What to listen for:

• Why most entrepreneurs are building their business backward, and how to fix it.
• The surprising reason you should sell your offer before it's fully ready.
• How to get paid to create your program before you record a single video.
• What a “Magnetic Yes Offer” is and why it makes selling easier.
• Two flexible sales plans that work no matter where you're starting.
• How to turn launch feedback into your next success story.
• Why launching doesn’t have to feel overwhelming (or perfect).
• The one thing that matters more than likes, followers, or funnels: momentum.

You don’t need a polished funnel or a massive list to make your next sale… you just need a clear offer, a simple plan, and the courage to launch scrappy. If you're ready to learn how to sell before you’re “ready,” this episode lays it all out.

Want to go deeper? DM me the word SCRAPPY over on Instagram @rachelrmcmichael and I’ll send you the details for our Scrappy Launch System experience. And don’t forget to subscribe to the show and leave a review so we can keep bringing you powerful strategies like these!

Important Links:

• Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landing
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: rachelmcmichael.com/academy
• DM “SCRAPPY” on Instagram @rachelrmcmichael to get details about the Scrappy Launch System experience.

If business feels frustrating right now…
If you’re doing all the things and still wondering why nothing’s quite landing…

It might not be because you're doing the wrong things.
It might be because you're doing the right things... at the wrong stage.

One of the biggest reasons smart, talented online business owners stall out and plateau?
They’re executing Stage 3 strategies… while still stuck in Stage 1.
Or they’re looping in Stage 2 without ever building a strong Stage 1 foundation.

In this episode, I’m breaking down the three stages of online business growth – what they really look like, what to focus on at each one, and what you can completely ignore for now.

Because doing the right work at the wrong time? Leads to unnecessary hustle and overwhelm.

What to listen for:

• The #1 mistake that keeps entrepreneurs stuck (and burned out)
• Why doing “advanced” strategies too early can stall your growth
• The simple breakdown of Stage 1: Scrappy Sales + Validation
• What not to waste time on when you’re starting out
• The exact markers that signal you’re ready for Stage 2
• How to move from “manual momentum” to scalable success
• Why you don’t need a team of 10 to hit consistent income
• What it really looks like to step into Impactful CEO mode in Stage 3
• The difference between automated, automatic, and AI systems

Trying to build a successful online business on a shaky foundation? That’s a recipe for frustration. But when you understand which stage of business you’re truly in, you can stop plateauing and start building with simple systems that work. If you’re ready to plug into the proven systems that match where you are now, tune into this episode.

Listen now, subscribe to the show, and check out The Business with Impact Academy™ to start building your business the simple, scalable way.

Important Links:

• Grab your FREE High Converting Landing Page Template: https://rachelmcmichael.com/landing
• Facebook Ads Episode #276: https://rachelmcmichael.com/276
• Connect with Rachel on Instagram: @rachelrmcmichael
• Learn more about The Business with Impact Academy™: https://rachelmcmichael.com/academy