Episodios

  • How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

    How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
    Apr 15 2026
    Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.In this episode, I cover:Why your IG bio is a conversion tool (not just a formality)How your bio impacts follows, consult calls & paying clientsWhat to include in your name field for better searchabilityWhy clients aren’t searching your credentials + what to use insteadThe crucial 3-line bio formulaHow to make your bio instantly clear + easy to scanWhy your links should be simple + what to prioritizeThe importance of having an intro call scheduler in your bioHow using your client’s language increases connection + conversionsCommon bio mistakes that are costing you followers and clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Original IG bios shared in episodeConnect with Kristina on IG @amindfuljourneyllcConnect with Ashley on IG @thatanxietytherapistConnect with Megan on IG @everworthcounselingThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram
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    25 m
  • What's Working with Instagram Reels in 2026

    What's Working with Instagram Reels in 2026
    Apr 8 2026
    If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!In today's episode, I'm sharing what’s working with Instagram Reels in 2026.In this episode, I cover:Why shorter reels (under 10 seconds) are still dominatingHow spicy & opinionated framing makes content more engaging and shareableWhy showing your face is non-negotiable for building trust + converting clientsHow intentional B-roll helps tell a story & improves overall performanceRecreating content that’s already working instead of constantly starting from scratchShifting from “you” content to “I/me” content to build a stronger connectionWhy your voice matters more than generic AI-generated contentAsking specific questions to boost engagement + build communityUsing ultra-specific hooks + strong conviction to drive follower growth & consult callsWhy you shouldn’t delete underperforming posts or “post and ghost”Treating content creation like it’s part of your job because consistency mattersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My oldest daughter reelMy daycare reelMy raising your rates by $100 reelMy spitting out coffee reelMy clown reelMy unhinged Q reelMy rates reelMorgan’s reelAmma’s reelMegan’s reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Click here to join The Annual Reels Membership & get 3 months FREE!
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    29 m
  • Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli

    Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli
    Apr 1 2026

    I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!

    Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career.

    By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).

    In today’s episode, we’re talking about building a private pay practice as a new mom.

    In this episode, we cover:

    • Why Irene chose to start her private practice at 8 months pregnant
    • How her initial insurance-based model led to burnout + wasn’t sustainable long-term
    • Irene’s decision to niche down + get more support inside PPA
    • How Irene transitioned off insurance panels in intentional “tiers”
    • Her deeper “why” behind building a private pay practice
    • Embracing big life transitions and trusting that you CAN build what you want
    • Learning the power of saying “no” and prioritizing aligned, ideal-fit clients
    • Building a business that fits your life instead of one that just “looks good on paper”

    Connect with Irene:

    • Follow on Instagram @talktoirene
    • Check out her website

    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website

    Make sure to hit follow/subscribe so you never miss an episode!

    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram
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    31 m
  • How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist

    How I Earned $200,738 from Brand Deals in 2025 as an Instagram Therapist
    Mar 25 2026
    I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.In this episode, I cover: Why brand deals can be a flexible + high-profit income streamKeeping ethics in mind when you’re doing brand dealsWhy influence over numbers mattersHow to create content that brands can see themselves inHow to normalize selling by sharing consistent & unsponsored recommendationsHow to choose your model for brand dealsWhy long-term partnerships + pitching consistently = the most sustainable growthUsing affiliate links to build skills + create trust with your audienceConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get started on ShopMyThe Talent Agency I work withThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram
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    37 m
  • Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo

    Scaling Beyond 1-1 Therapy with a Small Instagram Audience with EMDR Therapist Carolyn Solo
    Mar 18 2026
    One of the biggest myths in the online business space? You need to have a huge audience to create meaningful income and impact.But today’s guest, EMDR therapist Carolyn Solo, is proof that simply is NOT true!Carolyn has built an incredibly successful second business, helping therapists launch EMDR intensives. I had the pleasure of being her 1-1 business coach as she made this transition and scaled beyond clinical therapy!And no, she didn’t have thousands of followers on Instagram either. She’s had a very small and highly niche audience!In today’s episode, we’re talking about scaling beyond 1-1 therapy with a small Instagram audience.In this episode, we cover:How Carolyn built a successful second business w/a small, highly niche audienceWhy micro-niching can lead to stronger results, deeper trust & higher conversionsCarolyn’s journey from a full private practice to offering EMDR intensivesKey benefits of adding EMDR intensives as a therapistWhat Carolyn learned while figuring out the intensive model in real timeThe REAL reason Carolyn started coaching other therapists on intensivesHow launching a podcast + 2nd Instagram page helped her grow her authorityWhy high-ticket offers should also be high-touch for the best client resultsCarolyn’s advice for therapists w/a small audience who want to launch something newConnect with Carolyn:Follow on Instagram @futuretemplateparent and @integritas_intensive_emdrListen to the Future Template Parent PodcastCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get Carolyn’s Free EMDR WorkbookThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram
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    40 m
  • BTS of How I Turned Around My FLOPPED Launch

    BTS of How I Turned Around My FLOPPED Launch
    Mar 11 2026

    If you’ve ever had a launch not go the way you planned, this episode is for you.

    Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).

    This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!

    In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.

    In this episode, I cover:

    1. What went into the 3-day PPA flash sale
    2. The initial results + red flags happening mid-launch
    3. How I used the data to diagnose the REAL problem instead of spiraling
    4. Why I added a 24-hour extension + led with transparency
    5. Strategic pivots I made + turnaround results
    6. The biggest lesson I learned from this launch
    7. Why knowing your numbers is essential if you want to scale like a CEO

    Connect with Kelly:

    1. Follow on Instagram @businessoftherapy and @sitwithkelly
    2. Check out the Business of Therapy website

    Make sure to hit follow/subscribe so you never miss an episode!

    Resources & Links:

    1. This episode is sponsored by Alma, the financially rewarding way to go in-network
    2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    3. Private Practice Academy Bundle (PPA)
    4. Reels Membership
    5. Business Coaching Waitlist
    6. Free training
    7. Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram
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    34 m
  • How I Earned $854,316 in 2025

    How I Earned $854,316 in 2025
    Mar 4 2026

    Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are!

    One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.

    Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED!

    In today's episode, I'm talking about how I earned $854,316 in 2025.

    In this episode, I cover:

    1. How I earned $854,316 in 2025 + the exact revenue streams behind it
    2. What’s scalable vs. time-based in my business model
    3. How I earned $186k while fully off during a 16-week maternity leave
    4. My 2025 expenses & profit margin + why I intentionally invested more this year
    5. Comparing year one in business to 2025 + what REAL scaling looks like
    6. How I structured work-life balance + travel & time off from the beginning
    7. Key lessons learned in 2025
    8. How mentorship & outsourcing have helped to accelerate my growth

    Connect with Kelly:

    1. Follow on Instagram @businessoftherapy and @sitwithkelly
    2. Check out the Business of Therapy website

    Make sure to hit follow/subscribe so you never miss an episode!

    Resources & Links:

    1. This episode is sponsored by Alma, the financially rewarding way to go in-network
    2. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    3. Private Practice Academy Bundle (PPA)
    4. Reels Membership
    5. Business Coaching Waitlist
    6. Free training
    7. Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram
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    35 m
  • Is Hyper-Niching Dead in 2026?

    Is Hyper-Niching Dead in 2026?
    Feb 25 2026

    Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!

    If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them.

    If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!

    In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.

    In this episode, I cover:

    1. Why hyper-niching is more important than ever for private-pay therapists
    2. How a clear niche attracts dream clients + major opportunities
    3. How to show your full personality without confusing your audience
    4. What being “too-niched” looks like + how to refine your messaging without being robotic

    Connect with Kelly:

    1. Follow on Instagram @businessoftherapy and @sitwithkelly
    2. Check out the Business of Therapy website

    Make sure to hit follow/subscribe so you never miss an episode!

    Resources & Links:

    1. Reel Example #1
    2. Reel Example #2
    3. This episode is sponsored by Alma, the financially rewarding way to go in-network
    4. I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    5. Private Practice Academy Bundle (PPA)
    6. Reels Membership
    7. Business Coaching Waitlist
    8. Free training
    9. Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram
    Más Menos
    27 m