Business of Therapy® Podcast Por Kelly McKenna Therapist & Business Coach arte de portada

Business of Therapy®

Business of Therapy®

De: Kelly McKenna Therapist & Business Coach
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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!Copyright 2026 Kelly McKenna, Therapist & Business Coach Economía Gestión y Liderazgo Higiene y Vida Saludable Liderazgo Marketing Marketing y Ventas Psicología Psicología y Salud Mental
Episodios
  • How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

    How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
    Apr 15 2026
    Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.In this episode, I cover:Why your IG bio is a conversion tool (not just a formality)How your bio impacts follows, consult calls & paying clientsWhat to include in your name field for better searchabilityWhy clients aren’t searching your credentials + what to use insteadThe crucial 3-line bio formulaHow to make your bio instantly clear + easy to scanWhy your links should be simple + what to prioritizeThe importance of having an intro call scheduler in your bioHow using your client’s language increases connection + conversionsCommon bio mistakes that are costing you followers and clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Original IG bios shared in episodeConnect with Kristina on IG @amindfuljourneyllcConnect with Ashley on IG @thatanxietytherapistConnect with Megan on IG @everworthcounselingThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram
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    25 m
  • What's Working with Instagram Reels in 2026

    What's Working with Instagram Reels in 2026
    Apr 8 2026
    If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!In today's episode, I'm sharing what’s working with Instagram Reels in 2026.In this episode, I cover:Why shorter reels (under 10 seconds) are still dominatingHow spicy & opinionated framing makes content more engaging and shareableWhy showing your face is non-negotiable for building trust + converting clientsHow intentional B-roll helps tell a story & improves overall performanceRecreating content that’s already working instead of constantly starting from scratchShifting from “you” content to “I/me” content to build a stronger connectionWhy your voice matters more than generic AI-generated contentAsking specific questions to boost engagement + build communityUsing ultra-specific hooks + strong conviction to drive follower growth & consult callsWhy you shouldn’t delete underperforming posts or “post and ghost”Treating content creation like it’s part of your job because consistency mattersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My oldest daughter reelMy daycare reelMy raising your rates by $100 reelMy spitting out coffee reelMy clown reelMy unhinged Q reelMy rates reelMorgan’s reelAmma’s reelMegan’s reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Click here to join The Annual Reels Membership & get 3 months FREE!
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    29 m
  • Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli

    Building a Private Pay Practice as a New Mom with Trauma Therapist Irene Koutsidis-Martelli
    Apr 1 2026

    I’m excited to welcome trauma therapist Irene Koutsidis-Martelli to the podcast today!

    Irene primarily works with millennial women who are struggling with relational and complex trauma. She is a mom of a toddler boy and expecting baby number 2. She knew that her life's work would be best served by balancing motherhood and her career.

    By the time this episode is released, Irene will most likely have her 2nd little one here! Our conversation is SUCH a powerful reminder that you truly get to build your business around your life (not the other way around).

    In today’s episode, we’re talking about building a private pay practice as a new mom.

    In this episode, we cover:

    • Why Irene chose to start her private practice at 8 months pregnant
    • How her initial insurance-based model led to burnout + wasn’t sustainable long-term
    • Irene’s decision to niche down + get more support inside PPA
    • How Irene transitioned off insurance panels in intentional “tiers”
    • Her deeper “why” behind building a private pay practice
    • Embracing big life transitions and trusting that you CAN build what you want
    • Learning the power of saying “no” and prioritizing aligned, ideal-fit clients
    • Building a business that fits your life instead of one that just “looks good on paper”

    Connect with Irene:

    • Follow on Instagram @talktoirene
    • Check out her website

    Connect with Kelly:

    • Follow on Instagram @businessoftherapy and @sitwithkelly
    • Check out the Business of Therapy website

    Make sure to hit follow/subscribe so you never miss an episode!

    Resources & Links:

    • This episode is sponsored by Alma, the financially rewarding way to go in-network
    • I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
    • Private Practice Academy Bundle (PPA)
    • Reels Membership
    • Business Coaching Waitlist
    • Free training
    • Caption Guide

    Mentioned in this episode:

    FREE Training: How to Market & Grow Your Private Practice on Instagram
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    31 m
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