In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead.
Roy shares his unfiltered take on what it means to stand out in today's business world and why most companies fail because they try to copy rather than create.

Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time.

If you're an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable.

02:10 – The Power of Differentiation
Why "being the only one who does what you do" is more valuable than competing on price or product.

06:45 – The $1 Billion Growth Story
Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue.

12:20 – The 4 Pillars of Audacious Leadership
Breaking down the framework behind bold leadership and how it drives performance.

17:55 – From Copying to Creating
How most organizations kill creativity by imitating competitors—and what to do instead.

23:40 – Building a Customer-Obsessed Culture
Why customer experience is a company's ultimate differentiator.

29:00 – Sales as a Strategic Force
Why sales can no longer just "close deals" it must align with the brand mission and differentiation strategy.

33:15 – Execution Over Ideas
Roy's philosophy on why great execution beats great ideas every time.

37:40 – The Career Takeaway
How individuals, not just companies can "be different" to build fulfilling, standout careers.

41:00 – Roy's Final Challenge to Listeners
Stop waiting for perfect conditions, start executing on your difference today.

Watch on YouTube: https://youtu.be/osSuuKFtlDY

Connect with Roy Osing:

https://www.linkedin.com/in/royosing/

https://www.bedifferentorbedead.com/about_the_author

Connect with Shaun Enders

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com

Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset.

00:00 Introduction to John Knowlton
01:59 Redefining Success After Reaching Goals
04:10 Inputs Over Outputs in Redefined Success
07:09 Scaling a Firm: From 125M to 1B
10:10 Commitment and Accountability in Growth
15:15 The Art of Radical Delegation
19:57 Scaling Systems: Beyond Small Firm Thinking
25:40 Faith, Business, and Wealth Perception
31:36 Family Governance and Financial Openness
37:09 Early Financial Education and Engagement
43:08 Money as a Force for Good
46:51 Introspection, Setbacks, and Future Vision

• Redefine success by aligning with unique personal purpose, moving beyond transactional achievements.
• Implement rigorous time studies to identify and allocate resources to high-impact opportunities like mergers and acquisitions.
• Overcome delegation challenges by avoiding both micromanagement and abdication, focusing on "radical delegation" for leverage.
• Structure business for growth by reverse-engineering organizational charts of larger firms, identifying needs for middle management.
• Foster family governance by openly discussing finances and values, building shared decision-making, and promoting intergenerational wealth stewardship.

Watch the full video on YouTube: https://youtu.be/vY2CQ71Cy3Y

Connect with John:

https://www.joinc12.com/chairs/john-knowlton/

https://www.linkedin.com/in/john-knowlton-516b828/

Connect with Shaun:

https://www.linkedin.com/in/shaunenders/

www.CallTSG.com

Transition Staffing Group

Doug Crowe shares his powerful story of reinvention after losing everything in 2008, highlighting how purpose, mindset, and authentic relationships drive success in a world of constant change and AI.

• From Ruin to Reinvention: Doug Crowe rebuilt his life and business after the 2008 real estate crash, launching 500+ #1 Amazon books.
• Mindset Over Mountains: Overcoming significant debt and depression required a shift in mindset, focusing on possibility and service.
• Humanity in the AI Age: Emphasizes the irreplaceable value of authentic relationships and human experience in a technologically driven world.

00:00 Reinvention After the 2008 Crash
03:04 Managing Debt and Mindset
08:02 Developing Self-Belief and Pivoting
12:49 Humility, Authenticity, and Relationships
18:10 Sharing Your Vulnerable Story
24:35 Human Connection in a Digital Age
29:54 Authentic Personal Branding
36:19 AI: Integration, Not Replacement
40:38 AI: Integration, Not Replacement
42:23 Uncovering Hidden Stories
45:58 The Power of Curiosity
47:33 Daily Questions for Growth
50:08 Beyond Financial Currency
51:57 Setbacks as Stepping Stones
55:04 Connect with Doug Crowe

• Doug Crow's LinkedIn: https://www.linkedin.com/in/thedougcrowe/
• Website: https://dougcrowe.com/

• Reflect on your current processes and identify areas where AI could be integrated to enhance, not replace, human efforts.

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com