In this powerful conversation, Shaun Enders sits down with Roy Osing, the audacious former TULUS executive who grew a company to over $1 billion in sales and author of Be Different or Be Dead.
Roy shares his unfiltered take on what it means to stand out in today's business world and why most companies fail because they try to copy rather than create.

Together, they break down what differentiation really means, how leadership drives customer experience, and why execution, not ideas wins every time.

If you're an entrepreneur, executive, or anyone building a team, this episode is a masterclass in being bold, authentic, and unforgettable.

02:10 – The Power of Differentiation
Why "being the only one who does what you do" is more valuable than competing on price or product.

06:45 – The $1 Billion Growth Story
Roy walks through how audacious strategy and relentless execution helped scale a company past $1B in annual revenue.

12:20 – The 4 Pillars of Audacious Leadership
Breaking down the framework behind bold leadership and how it drives performance.

17:55 – From Copying to Creating
How most organizations kill creativity by imitating competitors—and what to do instead.

23:40 – Building a Customer-Obsessed Culture
Why customer experience is a company's ultimate differentiator.

29:00 – Sales as a Strategic Force
Why sales can no longer just "close deals" it must align with the brand mission and differentiation strategy.

33:15 – Execution Over Ideas
Roy's philosophy on why great execution beats great ideas every time.

37:40 – The Career Takeaway
How individuals, not just companies can "be different" to build fulfilling, standout careers.

41:00 – Roy's Final Challenge to Listeners
Stop waiting for perfect conditions, start executing on your difference today.

Watch on YouTube: https://youtu.be/osSuuKFtlDY

Connect with Roy Osing:

https://www.linkedin.com/in/royosing/

https://www.bedifferentorbedead.com/about_the_author

Connect with Shaun Enders

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com

Shaun welcomes John Knowlton, a multi-generational wealth architect and author, to discuss building a billion-dollar firm and redefining success through personal purpose and family values. John shares insights on strategic business growth, the importance of delegation, and integrating faith with financial stewardship to foster an abundant mindset.

00:00 Introduction to John Knowlton
01:59 Redefining Success After Reaching Goals
04:10 Inputs Over Outputs in Redefined Success
07:09 Scaling a Firm: From 125M to 1B
10:10 Commitment and Accountability in Growth
15:15 The Art of Radical Delegation
19:57 Scaling Systems: Beyond Small Firm Thinking
25:40 Faith, Business, and Wealth Perception
31:36 Family Governance and Financial Openness
37:09 Early Financial Education and Engagement
43:08 Money as a Force for Good
46:51 Introspection, Setbacks, and Future Vision

• Redefine success by aligning with unique personal purpose, moving beyond transactional achievements.
• Implement rigorous time studies to identify and allocate resources to high-impact opportunities like mergers and acquisitions.
• Overcome delegation challenges by avoiding both micromanagement and abdication, focusing on "radical delegation" for leverage.
• Structure business for growth by reverse-engineering organizational charts of larger firms, identifying needs for middle management.
• Foster family governance by openly discussing finances and values, building shared decision-making, and promoting intergenerational wealth stewardship.

Watch the full video on YouTube: https://youtu.be/vY2CQ71Cy3Y

Connect with John:

https://www.joinc12.com/chairs/john-knowlton/

https://www.linkedin.com/in/john-knowlton-516b828/

Connect with Shaun:

https://www.linkedin.com/in/shaunenders/

www.CallTSG.com

Transition Staffing Group

Doug Crowe shares his powerful story of reinvention after losing everything in 2008, highlighting how purpose, mindset, and authentic relationships drive success in a world of constant change and AI.

• From Ruin to Reinvention: Doug Crowe rebuilt his life and business after the 2008 real estate crash, launching 500+ #1 Amazon books.
• Mindset Over Mountains: Overcoming significant debt and depression required a shift in mindset, focusing on possibility and service.
• Humanity in the AI Age: Emphasizes the irreplaceable value of authentic relationships and human experience in a technologically driven world.

00:00 Reinvention After the 2008 Crash
03:04 Managing Debt and Mindset
08:02 Developing Self-Belief and Pivoting
12:49 Humility, Authenticity, and Relationships
18:10 Sharing Your Vulnerable Story
24:35 Human Connection in a Digital Age
29:54 Authentic Personal Branding
36:19 AI: Integration, Not Replacement
40:38 AI: Integration, Not Replacement
42:23 Uncovering Hidden Stories
45:58 The Power of Curiosity
47:33 Daily Questions for Growth
50:08 Beyond Financial Currency
51:57 Setbacks as Stepping Stones
55:04 Connect with Doug Crowe

• Doug Crow's LinkedIn: https://www.linkedin.com/in/thedougcrowe/
• Website: https://dougcrowe.com/

• Reflect on your current processes and identify areas where AI could be integrated to enhance, not replace, human efforts.

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com

Life is hard, a truth often acknowledged but rarely fully embodied. Today, I explore a short journey through the "Knowing Versus Living" paradox, inspired by philosopher Alan Watts, revealing how even profound wisdom doesn't shield us from human struggles, but rather helps us navigate them with grace.

00:00 Knowing vs. Living Paradox
01:45 Alan Watts: Wisdom and Struggle
04:21 Purpose of Life's Struggles
06:07 Empathy, Presence, Gratitude
07:29 Awareness and Growth
09:41 Wisdom and Coexistence of Suffering

• "Wisdom doesn't really exempt us from pain; it helps us actually make sense of it."
• "Knowing isn't enough. Knowledge can't shield us from the experience of being human."
• "Wisdom isn't the absence of struggle… wisdom and suffering coexist."

www.BusinessFinanceAndSoul.com

Transition Staffing Group

www.calltsg.com

Ever wonder why spending feels so good, and saving so hard? This episode pulls back the curtain on the subtle, yet powerful, marketing strategies that push us towards debt. Dr. John Dinsmore reveals how banks, retailers, and even social media craft a world where borrowing feels like freedom, often trapping us before we realize it. Hear his personal financial journey and learn how to recognize these influences.

00:00 Uncovering the Marketing of Debt
03:22 Why Spending Feels Like Freedom
07:49 Frictionless Payments and Debt
12:53 Our Ignorance of Financial Complexity
17:53 Optimism, Good Debt, and Social Media
25:12 AI's Impact on Debt Marketing
33:12 The Student Loan Crisis
41:53 Financial Literacy in Education
46:47 Personal Reflections and Goals

• "I think what they're also selling is, I mean, in some ways, I guess marketers of debt are selling a bit of a fantasy, right? Being able to get things that you otherwise wouldn't have the means to get in the moment." – Dr. John Dinsmore (01:11)
• "Most marketing or sales pitches are usually about creating urgency and getting you to act in the moment. Because typically if people take time to think about stuff, usually cooler heads will prevail." – Dr. John Dinsmore (01:40)
• "Do I really need this? Or probably even better, do I really need this today?" – Dr. John Dinsmore (47:23)

Dr. John Dinsmore's personal struggles with financial decisions, despite his background in finance, inspired his book. He recognized a common disconnect: many people feel things aren't working with their finances but don't know why. His research highlights human biases, the psychological impact of payment methods, and the growing influence of social media and AI in debt marketing. He shares a significant personal lesson from a bad mortgage deal, underscoring the importance of questioning and negotiation.

• Book: "The Marketing of Debt: How They Get You" by Dr. John Dinsmore (Available on Amazon, Target, Goodreads)
• Dr. John Dinsmore's Website: dinsmoreresearch.com
• Dr. John Dinsmore's TEDx Talk: TEDx Talk on Youtube

• Website: dinsmoreresearch.com

• Apple
• Spotify
• Audible

Sponsored by: Transition Staffing Group

www.CallTSG.com

Sales turnover near 50%? 🤯 That's a staggering figure, especially when general employee turnover is 11-13%. There's a clear disconnect in how we approach sales hiring and retention.

I recently shared my insights on this critical issue, drawing from 26 years in the employment industry. We're often making promises that don't materialize, leading to a constant churn. It's time to rethink our strategy, moving beyond 'plain vanilla' packages to embrace milestone-driven compensation models. This isn't just about salaries; it's about fostering trust and aligning expectations from day one.

00:00 Addressing High Sales Turnover
03:49 Performance-Based Compensation & Trust
07:38 The Evolution of Sales Compensation
11:47 Growth, Milestones, and Open Communication
14:57 Rethinking Sales and Future Roles

• Understand the high sales turnover rates (35-50%) stem from mismatched expectations.
• Propose milestone-driven compensation plans for sales roles, similar to unproven athletes.
• Engage in deeper, more granular conversations during interviews about accounts, territory, and sales cycles.
• Recognize top salespeople as creative "hunters" who compress trust and act as personal brands.
• Adopt a mutual growth mindset where both company and individual share responsibility for success.

www.CallTSG.com

www.BusinessFinanceAndSoul.com

https://www.linkedin.com/in/shaunenders/

00:00 AI's Positive Potential
04:00 Defining AI Literacy for Kids
07:23 AI's Impact on Education and Society
12:01 AI as an Integrated Entity
16:31 AI, Family, and Global Unity
23:58 Navigating the Future of Work
30:27 Societal Pivots and Parental Challenges
38:59 AI in the Workforce
43:04 The Dream Guide for Parents
49:09 Empowering Children's Dreams
53:50 Defining Success and Collective Action
59:50 The Power of Visualization
01:03:47 The Dark Vision and Driving Purpose
01:08:41 From Setback to Transformation

• Reframe AI: View AI not just as a tool, but as an "alien intelligence" that demands a new kind of relationship, especially with children.
• Challenge Education: Recognize how the current education system struggles with AI's impact, as knowledge becomes freely available and careers shift.
• Prioritize Children's Dreams: Advocate for a future where kids' visions guide AI and technology development, fostering purpose and combating passive consumption.
• Bridge the Generational Gap: Equip parents with methods, like the Dream Guide, to openly discuss technology's influence and co-create a positive future with their children.
• Unite for Collective Vision: Join global efforts, such as the Open Doors Movement, to collectively visualize and manifest a symbiotic human-AI future, ensuring freedom and agency.

• Adrian Martinca: https://www.linkedin.com/in/adrian-martinca/
• Technology for the Future: https://t4tf.org/
• Open Doors Movement: opendoorsmovement.org
• Kids Dreams Matter: kidsdreamsmatter.org
• The Dream Guide (workbook): Available via Open Doors Movement or Kids Dreams Matter websites.

• LinkedIn: https://www.linkedin.com/in/adrian-martinca/
• Open Doors Movement: opendoorsmovement.org
• Kids Dreams Matter: kidsdreamsmatter.org

• https://businessfinanceandsoul.com/
• Shaun Enders https://www.linkedin.com/in/shaunenders/

In this episode of Business Finance in Soul, Garr Russell, a faith-driven entrepreneur and CEO of Fireside RV Rental, shares his journey of building a thriving franchise, integrating faith into business, and achieving financial freedom. Discover growth strategies, leadership insights, and the importance of authenticity in today's business world. Learn how to balance financial caution with aggressive expansion and the power of community in entrepreneurship.

00:00 Faith and Business Integration
05:07 Pain to Purpose
10:04 Authenticity and Community Building
15:27 Scaling Fireside RV and Vetting Franchisees
20:37 Financial Security and Franchisee Support
27:50 Decision Making and Core Principles
35:02 Balancing Expansion and Caution
41:27 Advice for Bootstrapping Entrepreneurs
48:34 Defining Financial Freedom
51:15 Family in Entrepreneurship
55:28 Focusing on Others, Not Self

• Embrace authenticity and integrate personal values into business practices.
• Prioritize community building over purely transactional relationships.
• Balance financial aggressiveness with data-driven decision-making.
• Reinvest profits into staff development and mindset training.
• Gamify the sales process and view rejections as learning opportunities.

• My Wheel Estate Story (Book by Garr Russell) https://mywheelestatestory.com/
• RV Rental Secrets Podcast (Hosted by Garr Russell) https://podcasts.apple.com/us/podcast/rv-rental-secrets/id1702778689
• Fireside RV Rental: https://firesidervrental.com/
• Disc Profile Test https://www.discprofile.com/what-is-disc

• Garr Russell: https://www.garrussell.com
• LinkedIn: https://www.linkedin.com/in/garrrussell/

https://www.linkedin.com/in/shaunenders/

www.BusinessFinanceAndSoul.com

www.CallTSG.com