Building the Premier Accounting Firm Podcast By Roger Knecht cover art

Building the Premier Accounting Firm

Building the Premier Accounting Firm

By: Roger Knecht
Listen for free

LIMITED TIME OFFER | Get 3 months for $0.99 a month

$14.95/mo thereafter-terms apply.
A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business. Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.2020 Universal Accounting Center Economics Leadership Management & Leadership
Episodes
  • How to Stop Undercharging in Your Firm w/ Michelle Weinstein

    How to Stop Undercharging in Your Firm w/ Michelle Weinstein
    Jan 28 2026
    Roger Knecht and Michelle Weinstein discuss how accounting professionals can overcome undercharging, set firm boundaries, and increase revenue. Learn strategies to value your expertise and implement sales processes for a thriving accounting firm. In This Episode: 00:00 Introduction to Michelle Weinstein 01:10 Michelle's Career Journey & Lessons 06:05 The Birth of The Abundant Accountant 09:50 Stop Undercharging and Valuing Services 12:33 Engagement Letters and Scope Creep 17:51 Establishing Boundaries for Your Firm 23:15 Payment Methods and Avoiding Receivables 30:03 Overcoming the Fear of Raising Prices 36:41 Valuing Expertise and Practical Advice 41:13 Key Takeaways and Closing Thoughts Key Takeaways: Define clear boundaries to prevent scope creep and protect your valuable time and knowledge. Implement a structured sales process to properly qualify clients and get paid premium prices. Understand and communicate your worth to confidently raise fees and attract high-value clients. Utilize engagement letters to outline included and excluded services, facilitating future upsell discussions. Shift from hourly billing to recurring or value-based payments to eliminate accounts receivable issues. Featured Quotes: "If you can't sell and you can't enroll, and you can't help people see your value, then what is all of that technical knowledge really worth?" — Michelle Weinstein "We have to eradicate the under-earning and being appreciated disease in this industry." — Michelle Weinstein "Your inventory is what's in your head. It's your most valuable asset and we have to protect that." — Michelle Weinstein Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a free strategy session with Michelle. Register here: https://theabundantaccountant.com/theabundantcall/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals. This is the proven process to start and build the premier accounting firm in your area. After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share. Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve. GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It's here you can become a: Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE Next, join a group of like-minded professionals within the accounting community. Register to attend GrowCon ...
    Show more Show less
    47 mins
  • This Week on BPAF : Michelle Weinstein

    This Week on BPAF : Michelle Weinstein
    Jan 26 2026

    Join us this Wednesday for a new episode where Roger discusses how to stop undercharging in your firm with Michelle Weinstein.
    Show more Show less
    1 min
  • Rewind : R&D Tax Credits for Clients w/ Adam Farnsworth

    Rewind : R&D Tax Credits for Clients w/ Adam Farnsworth
    Jan 24 2026

    Join us as we revisit this conversation from 2021!

    Do you know the 4-part questions to use to determine if someone qualifies for the R&D tax credit?

    This conversation with Adam and Roger is going to be enlightening both personally and professionally. I'm sure you'll get some great notes from this.

    Also, how many of this have said to our spouse "Heh Hon, I'm going to start a business, "trust me I have a plan", there's this opportunity and I know what I'm doing?

    As accounting professionals, it makes sense we'd create the business plan & proforma. But what happens when things don't go as planned? Are you ready to pivot and following the numbers? Marketing can change so we need to be ready and willing to go where the clients are.

    Adam shares some great ideas and shares some good examples.

    Enjoy this next episode of this podcast, building the premier accounting firm!

    Your Host: Roger Knecht, president of Universal Accounting Center

    Our Guest: Adam Farnsworth, CPA

    Adam Farnsworth has been working as a CPA since 2015 after he completed his master's degree at the University of Utah and his undergraduate degree at Colorado State University. As the founder of Leaf Specialty Tax Consultants, he has built a team that saves companies millions of dollars annually by identifying tax credit savings.

    Leaf Specialty Tax Consultants was born after founder Adam Farnsworth saw a need for businesses to have a better way to access and claim Research and Development (R&D) Tax Credits. Across the United States, companies are using innovation, technology, and research to make the world a better place. By creating a consulting business for R&D Tax Credit, LEAF wants to provide a way for businesses to have the advantage of a tax credit expert to provide computation and substantiation guidance surrounding Section 41 of the Internal Revenue Code (IRC) and affiliated code sections, court cases, regulations, and affiliated state tax credits.

    Sponsors:

    Universal Accounting Center

    • Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

    Offers:

    Speak with Adam regarding the possibilities related to R&D tax credits. You can reach him directly or schedule a time that is convenient for you at:

    • https://leaftaxconsultants.com/contact-us/
    • https://calendly.com/afarnsworth-1/r-d-tax-credit-free-consultation

    Book recommendation mentioned in the discussion, A legal guide to research and development by Alex Sadler.

    Off quality tax services becoming a certified Professional Tax Preparer, PTP

    As you work ON your business consider applying the proven principles from The Turnkey Business Plan for a successful accounting, bookkeeping & tax business. Creating your proforma.

    For Additional FREE Resources for accounting professionals check out this collection HERE!

    Remember this, Accounting Success IS Universal.

    Listen to our next episode and be sure to subscribe.

    For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777
    Show more Show less
    45 mins
No reviews yet