Episodios

  • Why Cash Is No Longer King with Owen Toller from Dojo
    Jul 8 2025

    Are you still clinging to cash in your salon business?

    This week, I’m joined by @thecardmachineguy_ (Owen Toller) for a no-nonsense chat about the real cost of cash. From VAT headaches and banking fees to missed impulse purchases and risk management, we break down exactly why “cash only” might be holding your salon back.

    We’re talking:

    • The psychology of spending and why card users spend more
    • What HMRC really thinks about cash-only businesses
    • Time-saving, peace-of-mind benefits for salon owners
    • How to reduce no-shows and protect your revenue with payment links

    It’s spicy, it’s smart, and it might just be the episode that changes your money mindset.

    Want to connect with Owen? You can follow him on Instagram at @thecardmachineguy_. Or DM me the word DOJO on @philjacksoncoach and I’ll send you his WhatsApp details straight to your inbox.

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    38 m
  • Why ‘Lifestyle Business’ Isn’t a Dirty Word
    Jul 1 2025

    What if the real secret to salon success isn’t a business plan—but putting your lifestyle first?

    In this powerful episode, I challenge the hustle culture that glorifies overwork and shame around “small” businesses. Instead, I show you how to build a salon business that funds your dream life, not drains it. We’ll talk strategy, pricing, time boundaries, marketing sanity—and why your calendar should never be your enemy.

    If you’ve ever felt pressure to scale just for the sake of it or been told your goals are too small, this one’s for you.

    Listen now and let’s design a business that serves YOU, not the other way around.

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    15 m
  • Still Human. Still Needed. Still in Charge.
    Jun 24 2025

    Are you secretly worried that AI might replace you? You're not alone. In this empowering episode, I walk you through exactly why salon owners like you are actually in one of the safest—and most exciting—positions in business today. You'll learn how to future-proof your role, where AI can actually help rather than hinder, and how to start leading (not reacting) in this new tech-driven world. Plus, some sass, some science, and a serious pep talk from your queen of salons. Let’s fix that AI panic, darling.

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    13 m
  • Set Up Your First Salon AI Assistant in 5 Simple Steps
    Jun 17 2025

    Are you still “waiting for the right moment” to try AI in your salon? While you're dithering, your competition is levelling up. In this practical and punchy episode, I’m walking you through five super-simple steps to get your first AI assistant up and running – no fluff, no tech panic. We’ll cover choosing your platform, training it to match your salon’s voice, testing real tasks, creating a prompt bank, and building an AI habit you can stick with. Let’s turn that overwhelm into action, darling.

    💡 Want to go deeper? My AI DIY programme is open for enrolment now at PhilJackson.coach.

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    13 m
  • From Hedge Funds to Haircuts: AI Secrets and Salon Systems with Braden Weinstock
    Jun 10 2025

    In this episode of Build Your Salon, I chat with Braden Weinstock—co-owner of EFoxx Hair and founder of Pretty Data (https://prettydata.co) —about how top salons are using smarter systems and AI to protect profits, keep staff, and plan for growth. We unpack why most salons fail to implement the day-to-day strategies that actually move the needle, how COVID changed the salon landscape forever, and why AI isn’t just a shiny new toy—it's your next team member.

    Whether you're still working behind the chair or dreaming of scaling your salon, this episode is packed with honest advice, systems smarts, and tech tools that actually work.

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    49 m
  • AI for Salons: 5 Time-Wasters to Ditch This Week
    Jun 3 2025

    Hello, hello, hello, my salon friend! This week, we’re going full robot mode – but don’t worry, your job’s safe. In fact, AI might just save your sanity.

    I’m giving you five time-wasting tasks that you can hand off to AI tools right now – from writing those pesky social posts to soothing tricky client complaints, even managing stock like a pro.

    This episode is packed with practical tips, no fluff, and some juicy Phil pro-tips that’ll have you wondering why you didn’t start sooner. If AI still feels scary or overwhelming, let’s fix that!

    Plus, I’ll introduce you to my brand new AI DIY programme designed for busy salon owners like you. Let’s save time, cut stress, and look brilliant doing it.

    💌 Got feedback or questions? Drop me a note: phil@buildyoursalon.com

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    14 m
  • You Built a Treadmill, Not a Business
    May 27 2025

    Hello, my salon friend 👋

    Feeling overwhelmed? Like your business is held together by toupee tape and caffeine? This one’s your deep breath. I’m unpacking the quiet chaos of doing too much—and showing you how to simplify for success, sanity, and sustainability.

    🧘 In this episode:
    • Why hustle isn’t the vibe (and never was)
    • How doing less can grow your salon faster
    • What to delegate, ditch, automate, or delay
    • Why clean systems = actual freedom, not boredom

    You’re not lazy—you’re overloaded. Let’s fix that, my love 💆‍♂️

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    14 m
  • Prosecco Pricing? For Champagne Service?
    May 20 2025

    Hello, my salon friend 👋

    If you’re delivering five-star service but charging three-star prices, this one’s your wake-up call. In this episode, I’m serving up a mindset makeover around pricing—and helping you step into the high-ticket confidence your salon deserves.

    💰 Inside this episode:
    • Why the middle of the market is the most dangerous place to be
    • The sneaky mindset traps that are keeping your pricing stuck
    • How to attract value-driven clients (and say goodbye to bargain hunters)
    • What “premium” really looks and feels like for your clients

    Let’s drop the discount drama and start charging like the expert you are. It’s your turn to shine ✨

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    10 m