Welcome to another insightful episode of "Build Your Salon"! I'm thrilled to share with you some groundbreaking ideas that could revolutionise the way we run our salons. In this episode, we dive into the concept of a universal skin test for all hair and beauty services. Imagine the simplicity and efficiency of having one standardised test that could be used across the entire industry. It would not only reduce bureaucratic hassles but also enhance the customer experience and potentially boost our revenue.

But that's not all. I also tackle the age limits on apprenticeship contracts. It's time we break down these outdated barriers and promote age inclusivity in our industry. By lifting these restrictions, we can offer equal opportunities to all aspiring apprentices, regardless of their age, and enrich our workforce with diverse talents.

I'll be sharing my thoughts on these bold changes and would love to hear your views as well. Together, we can create a brighter future for the salon industry. So tune in, get inspired, and let's transform our salons for the better!

And don't forget to reach out to me at phil@buildyoursalon.com with your thoughts or if you have any questions for our monthly Q&A episode. Your feedback and participation are what make this podcast truly special.

Thank you for joining me, and until next time, take care!

Welcome to another exciting episode of the Build Your Salon podcast. I'm thrilled to share some valuable insights with you on transforming first-time salon visitors into loyal clients. In this episode we'll explore how to boost client loyalty and achieve significant business growth.

We kick things off by discussing the importance of goal setting and revisiting both business and personal goals to stay on track throughout the year. By breaking down large objectives into manageable weekly, monthly, and quarterly goals, we ensure continuous progress and alignment. With the mid-year mark upon us, it's the perfect opportunity to reset and refocus on our aspirations, ensuring we maintain momentum all year long.

Next, we dive into practical strategies for creating meaningful connections with clients beyond their first visit. I'll share how to make new clients feel welcomed even before they step into your salon through personalised communication and thoughtful gestures. Acquiring new clients can be costly, so I'll provide easy-to-implement tips to build and maintain engagement. We'll discuss enhancing pre-visit interactions with tailored emails and sharing your salon's ethos to make new clients feel valued and comfortable.

Join me as we explore these strategies and more, ensuring your salon business thrives by turning new visitors into loyal, long-term clients. I can't wait to hear your thoughts and success stories!

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)

In this enlightening episode of the podcast, I had the absolute pleasure of delving into the intricacies of salon pricing and the empowerment of freelancers with the exceptional Ruth Lundstrom. With over twenty years of hands-on experience in the beauty industry and as the pioneering mind behind the Freelance Suite, Ruth offered a treasure trove of knowledge that is sure to transform any salon business.

Our conversation journeyed from Ruth's formative years as an apprentice to her challenging yet insightful tenure managing a salon at Regis. She highlighted the significance of strategic pricing, a factor often overlooked yet paramount to long-term success. We tackled the prevalent fears new freelancers face, particularly the trap of underpricing, and discussed how to establish a profitable and sustainable pricing structure.

Furthermore, Ruth and I delved into the bold move of positioning a salon at the high end of the market, the rewards it can reap, and the cruciality of maintaining profit margins. Ruth's transition from freelancing to supporting others through the challenges of COVID-19 lockdowns led to her creation of an e-guide on pricing and a business-simplifying app, showcasing her dedication to aiding the freelance community.

To cap off the episode, Ruth imparted some indispensable advice for budding salon professionals, stressing the importance of continuous education and impeccable customer service. Her inspiring story of resilience and innovation serves as a beacon for anyone looking to thrive in the beauty industry.

Hello, my salon friends! It's Phil Jackson here, your go-to Queen of Salons, bringing you another episode packed with pearls of wisdom on 'Build Your Salon'. This time, I have a question from the marvellous Roz Ingleby, director of Pamper Me Beauty in Clifton, Bristol. I dive into the world of salon success, discussing how to turn the summer breeze of seasonal walk-ins into the year-round warmth of loyal clientele.

In this episode, I tackle the art of capitalising on your salon's prime location and the strategies that can help convert those one-time summer visitors into repeat customers who can't stay away, no matter the season. I also cover the power of targeted marketing, with a focus on email and social media campaigns, and the pivotal role they play in customer retention.

(Editor's Note: You can find the episode Phil talks about here https://buildyoursalonpodcast.com/blog/108-how-quickly-can-you-train-the-perfect-salon-client)

I also delve into your service menu – it's time to shine a spotlight on those high-margin treatments, like facials, which can really elevate your bottom line. I share my thoughts on why facials are a hidden gem that can help keep your salon bustling even when the temperatures drop.

And remember, I'm always on the lookout for inspiring guests to bring fresh insights to the show. If you have someone in mind who'd be perfect, don't hesitate to drop me a line at phil@buildyoursalon.com. I'd love to hear from you.

Don't forget to mark your calendars for another episode brimming with wisdom and practical advice, coming your way in just seven days. Until then, stay informed and take the utmost care with 'Build Your Salon'. I can't wait to share more savvy salon tips with you all soon.

In this compelling episode of the podcast, I had the distinct honour of welcoming Liz McKeon, an esteemed salon business expert and founder of the International Salon Business School. We delved into a subject that resonates deeply with me – the critical role salon professionals can play in recognising and responding to domestic abuse.

Liz shared her personal journey, which transitioned from retail and salon ownership to a more transformative role where she now empowers salon workers. She introduced us to Shear Haven, an insightful training programme designed to help salon workers detect signs of domestic abuse. This programme is especially close to Liz's heart due to her own experiences, and she spoke about the nuances of training stylists to offer support without overstepping, transforming salons into safe havens.

We also explored the intimate bond between stylists and clients, which often extends beyond the superficial. It's this unique relationship that can make salon professionals the first to notice subtle signs of abuse such as changes in behaviour or unexplained injuries. Liz's stories highlighted the gravity of these observations and the importance of a caring response.

Looking ahead, we discussed the potential of integrating salon business education into academic curriculums, which could be revolutionary in creating educated allies against domestic abuse. As we concluded, I extended an invitation to listeners to join this vital dialogue and help amplify this cause.

Throughout the episode, we covered key chapters such as 'Salons Advocate Domestic Abuse Prevention', 'Signs of Domestic Abuse in Salons', and 'Recognising and Responding to Domestic Abuse'. We concluded with 'Implementing Salon Business Education in Curriculum', emphasising the importance of education and awareness.

I truly believe this episode is a tapestry of change in the making, and I invite you to be part of this transformation. Join us as we explore how the salon industry is rising as an ally in domestic abuse awareness. Your participation could make a world of difference.

Join me, Phil Jackson, as I guide you through another enlightening episode of our Build Your Salon podcast, where this time we're tackling the tricky topic of discounting within the salon industry. Have you ever considered the real impact of those seemingly harmless discounts on your profits? It's a common strategy, but one that could be silently eroding your earnings.

In this episode, I delve into how slashing prices, even by just 10%, can have a significant and sobering effect on a salon with a £100,000 turnover. But fret not, I'm not just here to highlight potential pitfalls; I've also prepared a practical cheat sheet for you. It's designed to help you critically examine your pricing strategies and to ensure the financial resilience and growth of your beloved salon.

As we journey through this episode, I provide you with a hands-on exercise to really get to grips with how discounting affects your bottom line. With a downloadable handout from our website, you can directly apply these insights to your salon's unique situation.

I'm always eager to hear your feedback and personal stories. They're the heartbeat of our podcast community. Plus, keep an ear out for upcoming content, which will include fresh tips and perhaps even special guests to add further value to our discussions.

So, whether you're on the beach, commuting, or between clients, tune in and let's dive into the world of profitable pricing and savvy salon financial strategies together. Your journey to salon success without reliance on discounts starts here!

In this insightful episode of the Build Your Salon podcast, I, Phil Jackson, your guide to salon profitability, take you beyond the allure of the latest equipment and revenue numbers to explore what truly constitutes profit in the salon industry. We delve into the hidden costs of salon investments and how to make choices that don't just inflate your turnover but actually boost your bottom line.

Join me as we examine the misleading promises of equipment manufacturers and the importance of understanding your profit margin. I'll reveal the real cost of investment and the often overlooked distinction between revenue and profit when purchasing new equipment, like a laser hair removal machine.

I'll break down the economics of your salon, discussing fixed, variable, and direct costs, and how they impact your profit margin. By the end of this episode, you'll have the financial insights to make smarter investment decisions for your salon's future.

We'll also touch on last week's topic, profit margin, and I'll challenge you to consider whether you've achieved the efficiencies in your business that can lead to scale economies or reduced direct costs. And don't forget, you can catch up on any episodes you've missed at buildyoursalonpodcast.com, where you'll also find a helpful cheat sheet for this trilogy of profitable episodes.

I'm here to help you see through the empty promises and equip you with the knowledge to make informed decisions that lead to genuine profit. So tune in, and let's take a critical look at what it takes to create a thriving, profitable salon business.

In this episode, I delve into the essential topic of profit margins, a vital component for any salon business aiming for financial success. We often overlook the importance of understanding profit, sometimes even feeling uneasy discussing it. But here, I lay out the reasons why it's absolutely crucial for not just personal gain but for the resilience and growth of your salon.

As your guide, I'll share some personal stories and updates, including my exciting retreat for salon owners in Tenerife and a sneak peek at an upcoming event, "Your Amazing Year 2025." I'm also eager to hear from you, my listeners, about your own experiences with profit margins, so please do get in touch.

Throughout the episode, I present practical strategies to improve your profit margin, whether it's through increasing efficiency or cutting costs. From considering changes in your team to focusing on more profitable services, I'll help you identify where you can make impactful changes.

Don't worry if all this talk about profit margins and finances seems a bit daunting; I've prepared a handy cheat sheet available on buildyoursalonpodcast.com to guide you through the concepts we discuss.

By the end of our time together, you'll have gained valuable insights and actionable advice to help strengthen your salon's financial health. It's my goal to set you up for your most profitable year yet. Remember, mastering your finances is just a play button away, so join me on this journey to financial mastery in the salon industry.