Portnoy Media Lab Podcast Por Dan Portnoy arte de portada

Portnoy Media Lab

Portnoy Media Lab

De: Dan Portnoy
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Hosted by writer, filmmaker, and creative strategist Dan Portnoy, Portnoy Media Lab is a podcast for makers and marketers trying to turn real creative work into communication that actually connects. Through honest conversations with writers, filmmakers, designers, producers, and creative leaders—and occasional solo episodes from Dan—the show explores how meaningful work gets made, how it breaks, and how it survives the marketing process. No hype. No busywork. Just field-tested thinking for people chasing meaning and impact.© 2018-2026 Sky Lantern Books, LLC. Arte Economía Entretenimiento y Artes Escénicas Gestión y Liderazgo Liderazgo
Episodios
  • Story is the Strategy

    Story is the Strategy
    Feb 27 2026

    Story isn't something you add at the end of your marketing process. It's the structure that makes your message work in the first place.

    In Episode 4, Dan Portnoy breaks down what story actually is at its most fundamental level — not long-form content, not guilt-trip videos with soft music — but a three-part structure that your audience's brain is already wired to follow: Want → Obstacle → Change.

    In this episode you'll learn:

    • Why most marketing fails (it's skipping one of the three story elements)
    • How your brain processes narrative differently than information — and why that matters for every campaign you run
    • The difference between alignment (your North Star) and amplification (your story) — and why you need both
    • The three-question test you can run on any post, pitch, email, or campaign to find out if it's actually ready
    • Why nonprofits especially need to understand the exchange happening in every donor relationship

    If you can answer all three questions clearly, you have the architecture for a story. If you can't, the piece isn't done yet.

    The Three-Question Test:

    1. What does my audience want? (Not what you want to tell them)
    2. What's in the way? (The real obstacle — fear, confusion, bad past experience)
    3. What changes if they engage with you? (A shift, not a feature list)

    Resources mentioned:

    • Story frameworks on the Portnoy Media Lab YouTube channel
    • The Nonprofit Narrative by Dan Portnoy
    • Questions or stuck? Email Dan: dan@portnoymedia.com

    www.PortnoyMedia.com

    www.DanPortnoy.com
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    15 m
  • Before You Post Anything, Answer This Question

    Before You Post Anything, Answer This Question
    Feb 12 2026
    In today's fast-paced business environment, defining success is crucial for any marketing strategy to yield the desired results. Many teams focus on developing a growth strategy that emphasizes marketing tactics and ROI, but often overlook a critical question that can make or break their marketing planning efforts. To achieve compounding growth and sustainable marketing, it's essential to have a clear marketing framework that guides your team's marketing focus and helps you avoid common marketing mistakes. By understanding what defines success for your business and establishing a well-structured marketing framework, you can create a strategic marketing approach that drives business growth and ensures a strong marketing ROI. In this video, we'll explore the often-missed question that can transform your marketing goals and help you develop a more effective marketing strategy. www.PortnoyMedia.com www.DanPortnoy.com
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    12 m
  • Most Marketing Advice Is Noise

    Most Marketing Advice Is Noise
    Feb 4 2026

    Key Ideas

    Most marketing advice conflicts because it’s designed to sell products, not solve your problem

    Strategy defines the goal; tactics support it—not the other way around

    Algorithms change constantly; your story is the only stable asset

    There are no shortcuts—momentum comes from sustained effort

    Constantly switching tactics creates opportunity cost, morale loss, and confusion

    Practical Takeaways

    Define a clear outcome before choosing platforms or tactics

    Commit to one direction for at least 90 days (six months is better)

    Treat your brand as the mentor, not the hero

    Focus on relationship-building, not follower counts

    Consistency beats cleverness

    Referenced Resources

    Storytelling training (linked in-video)

    Fix Your Funnel Fast – Leak Funnel Tool ($17)

    Available at: https://portnoymedia.com/resources

    www.PortnoyMedia.com

    www.DanPortnoy.com
    Más Menos
    20 m
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