Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you're a retailer, wholesaler, or product-based business, this episode will help you fall back in love with selling.

Black Friday is coming — but before you slash your prices, listen to this.

In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts.

From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti–Black Friday campaign that builds brand trust and attracts the right kind of customers.

🎧 Listen now and grab the free Discount Calculator to plan your next promotion:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #EcommerceGrowth #BlackFridayTips #BusinessProfitability

You nailed your Black Friday sales — but did your customers come back?

In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that.

From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working.

🎧 Listen now and grab the free Discount Calculator to plan your next campaign:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #CustomerRetention #EcommerceGrowth #BusinessProfitability