I didn’t start my business to answer customer emails at midnight or manually post to social media—and I’m guessing you didn’t either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision.

In this episode, I’m talking about what it really takes to step out of the day-to-day and into the role of CEO. I’ll share how to figure out what’s draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth.

This isn’t about working harder—it’s about working smarter, leading better, and letting go of the things that are keeping you stuck.

Let’s reclaim your time and get you back to being the visionary your business needs.

— Sal

🔗 Learn more & access the resources: https://salenaknight.com/podcast-2/

When it comes to promotions, there’s one word that can either make you cringe... or cash in: FOMO.
In this episode, I’m sharing why FOMO isn’t a dirty word — it’s actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate.

I’m telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way.
We’re diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like:

• How to create momentum even if your numbers are small
  
  

• Why your first and last day emails matter more than anything else
  
  

• How to leverage SMS and real-time tools to boost last-minute sales
  
  

• Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!)
  
  

If you’ve ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email…

This episode is for you.

Let’s reframe FOMO — from pushy to powerful — together.

See you inside,

Sal

In this episode, I’m getting real about the different types of support you think you need—and the ones that actually move the needle.

I’ve invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that’s been absolutely game-changing for my business. But it wasn’t always like that. I’ve worked with coaches, joined programs that didn’t deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help.

So today, I’m breaking down:

• The real difference between a coach, mentor, strategist, and mastermind

• When each one is the right fit for your stage of business

• How to avoid feeling overwhelmed, underwhelmed, or out of pocket

• The questions you should ask before you invest

If you’ve ever felt stuck, unsupported, or unsure about your next move—this episode is your roadmap to clarity.

Tune in to learn how to align the support you choose with the results you actually want.

I’m embarrassed to admit this… but I once spent nearly $100k on a business coach who didn’t actually help me grow.

Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey.

In this episode, I’m pulling back the curtain and sharing the real, unfiltered story of the investments I’ve made over the years—some that paid off massively, and others that felt like throwing money into the void. From joining masterminds and hiring strategists to making costly mistakes, I’ll walk you through exactly what kind of support helped me at different stages—from startup mode to multi-million dollar growth.

If you’re wondering:

• “Should I hire a coach or join a program?”

• “Is this the right investment for my business?”

• “Why am I still stuck, even after spending so much money?”

This episode will help you get clear.

Because the truth is—it’s not just about investing in your growth. It’s about knowing what to invest in based on where you’re at and where you want to go.

Let’s talk strategy, missteps, and the lessons I wish someone had told me earlier.

If you’ve ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you.

The truth is, chasing new customers isn’t always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I’m unpacking exactly how you can increase your revenue without spending more on ads or hustling to attract fresh faces.

We’re diving deep into:

- How to plug the hidden leaks in your sales funnel
- Small, powerful tweaks that instantly boost your conversion rates
- Why your checkout process might be costing you sales (and how to fix it)
- The silent impact of your average order value
- How to attract customers who actually value what you sell

This is the episode where we stop obsessing over vanity metrics and start focusing on what really moves the needle in your business.

Plus, I’m sharing a free resource to help you calculate exactly where you can increase your profits today!

🎧 Hit play and let’s get into it.

Until next time,
Sal

What if one overheard sentence could change the entire trajectory of your business?

In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant.

We dive into:

• How a single sentence triggered a total business rethink

• Why being "booked out" isn’t always the dream

• The connection between burnout and pricing strategy

• How to rebuild a business that aligns with your values and lifestyle

If you’ve ever felt like you’re running on empty or building a business that doesn’t quite feel like yours anymore, this episode is your sign to pause, listen, and pivot.

🎧 Tune in now and start bringing your business back into alignment.

Overwhelmed by your to-do list? I was too—until I turned to AI.
In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me.

You'll hear how I used AI to ask myself four game-changing questions that helped me clear the mental clutter, prioritize what actually matters, and realign my work with my long-term goals. I’ll also dive into how tools like the Eisenhower Matrix and calendar blocking helped me identify tasks I shouldn't even be doing.

Whether you're running a business, leading a team, or just drowning in digital post-its, this episode will give you practical, strategic tools to take back control—and get back to deep work that truly moves the needle.

What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it?

And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money?

So when Christine broke it down for me, I was hooked.

Here’s the deal: Every SKU you own is paying rent.
Whether it’s sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit.

I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too.

Listen in and let me know what you think.

Sal

-------------------------------------

00:01 - The real cost of inventory nobody talks about
04:25 - How long should you really keep stock?
09:40 - The inventory mindset shift that changes everything
15:30 - When to discount, when to restock, and when to cut it loose
22:10 - The formula for knowing exactly when a product stops making you money