How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like?

In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S.

Stephen shares the real story behind PayMore's explosive growth, including:

💡 How a 20-year journey led to a "brand-new" retail category
🔌 The proprietary technology that lets PayMore price and process electronics in minutes
♻️ How the company is keeping millions of pounds of e-waste out of landfills
🏬 Why they blended brick-and-mortar retail with a powerful e-commerce engine
🚀 The decision to franchise—and how it helped them expand coast to coast
🎯 What every retailer needs to know about resale, sustainability, and the circular economy

Whether you run a physical store, sell online, or want to inject innovation into your retail business, this conversation will change the way you think about growth, customer experience, and the future of pre-loved products.

If you're curious about scaling, franchising, tech-enabled retail, or building a business that customers trust immediately, this episode is for you.

Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you're a retailer, wholesaler, or product-based business, this episode will help you fall back in love with selling.

Black Friday is coming — but before you slash your prices, listen to this.

In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts.

From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti–Black Friday campaign that builds brand trust and attracts the right kind of customers.

🎧 Listen now and grab the free Discount Calculator to plan your next promotion:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #EcommerceGrowth #BlackFridayTips #BusinessProfitability

You nailed your Black Friday sales — but did your customers come back?

In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that.

From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working.

🎧 Listen now and grab the free Discount Calculator to plan your next campaign:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #CustomerRetention #EcommerceGrowth #BusinessProfitability

Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too.

In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 product could generate over $1 million in revenue in just 16 weeks—if you stop holding onto dead stock.

Ready to free up cash and space for products that actually sell? Let's dive in.

Resources mentioned: Nine Failproof Ways to Move Stock: https://selenaknight.com/stock

Hey friends,

So this is a tough one to share, but you need to hear it.

Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page."

At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.

What makes people buy — logic or emotion?

In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision.

From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks.

You'll learn how to speak to your customer's instinctive brain, create offers that trigger real action, and sell in a way that feels good — for you and your customers.

This episode will change the way you think about marketing forever.

— Sal 🎧

What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it.

Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create subscription boxes customers love.

Discover how monthly recurring revenue covers rent, utilities, and salaries while retail sales become pure profit on top. Sarah even acquired 761 new subscribers in just 60 days during tough economic times, proving this model works now more than ever.

Whether you run a brick-and-mortar store or an e-commerce business, this episode shows you the exact framework to add subscription revenue to your existing retail business.

Connect with Sarah: Website: launchyourbox.com | Social: @HowToStartASubBox