Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don't miss insights on monetization myths, audience growth strategies, and future podcasting trends.

In This Episode, You'll Learn:

• Roy Coughlan's inspiring journey from extreme shyness to confident public speaking [0:03:10]
• The true essence of podcasting beyond mere monetization [0:12:20]
• Advice on who should and shouldn't start a podcast [0:14:45]
• Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]
• The importance of maintaining engagement and avoiding common pitfalls [0:47:20]
• Roy's biggest learnings and how they shape his authentic brand [0:57:15]

Time Markers:

• 01:37 Roy Coughlan's Journey from Shyness to Public Speaking
• 05:32 The Importance of Toastmasters
• 07:12 Diving into the World of Podcasting
• 13:53 Monetization Myths and Realities
• 18:33 Building a Podcast as a Brand Tool
• 22:09 Leveraging Social Media for Podcast Growth
• 26:31 Effective Social Media Strategies for Podcast Promotion
• 28:50 Leveraging TikTok for Podcast Growth
• 32:41 The Importance of Consistency and Quality in Podcasting
• 39:41 Future Trends and Challenges in Podcasting
• 41:40 Rapid Fire Session: Insights and Reflections

Get in touch with Roy Coughlan:

• https://roycoughlan.com/
• https://va.world/
• https://braingym.fitness/
• https://www.facebook.com/roycoughlan
• https://x.com/poleire
• https://www.instagram.com/awakening.podcast/
• https://www.youtube.com/@roycoughlan

Get in touch with Brigitte Bojkowszky:

• Website BridgetBrands: https://www.bridgetbrands.com
• LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
• Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming
• Amazon books
• Instagram: https://www.instagram.com/bridgetbrands
• YouTube: https://www.youtube.com/@bridgetbrands
• Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer?

In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies.

Time markers:

00:34 Meet Sue MacArthur

01:40 The Importance of Employer Branding

02:31 Leadership's Role in Employer Branding

02:39 Real-Life Examples of Employer Branding

09:48 Employee Feedback and Its Impact

12:11 Generational Differences in the Workplace

20:30 Challenges in Startups and Employer Branding

27:06 Sue's New Podcast and Personal Branding

Get in touch with Sue MacArthur

www.strategictalentmanagement.com

www.linkedin.com/in/suemacarthur

Get in touch with Brigitte Bojkowszky:

• Website BridgetBrands: https://www.bridgetbrands.com
• LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
• Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming
• Amazon books
• Instagram: https://www.instagram.com/bridgetbrands
• YouTube: https://www.youtube.com/@bridgetbrands
• Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

Ever feel like your brand is polished but not really you?
Are you tired of trying to fit into the “professional” mold while your real voice remains unheard?

In this unapologetic, empowering episode, I sit down with Beth Anne Campbell, a former corporate powerhouse turned award-winning author and live podcaster, to talk about the messy, raw, and real side of branding.

Beth shares how shedding her corporate persona helped her build a magnetic brand rooted in authenticity, truth-telling, and the courage to speak out. Her bold approach challenges the status quo of what “professional branding” looks like and invites you to own your truth in the process.

In this episode, you’ll discover:

• Why filtered branding kills connection—and how to get real
• The powerful role mindset plays in personal and leadership branding
• How “facts vs. stories” can change your emotional response—and your brand voice
• The surprising link between corporate trauma and your current brand fears
• Beth’s top mindset hack for staying grounded and visible
• Why embracing discomfort is essential for brand growth
• How humor and honesty make your brand unforgettable
• What it means to build a brand that ditches approval and demands impact

If you're ready to ditch the BS, speak up, and build a brand that’s unapologetically YOU, this episode is your permission slip.

Get in touch with Beth Anne Campbell:

• Website: https://www.bethannecampbell.com
• LinkedIn: https://www.linkedin.com/in/beth-anne-campbell/
• Youtube: https://www.youtube.com/@thebeann
• Meta and TikTok: @thebeann67

Get in touch with Brigitte Bojkowszky:

• Website BridgetBrands: https://www.bridgetbrands.com
• LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
• Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming
• Amazon books
• Instagram: https://www.instagram.com/bridgetbrands
• YouTube: https://www.youtube.com/@bridgetbrands
• Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide

👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist